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In the context of the rapid growth of the cross-border e-commerce industry, Amazon sellers have a large amount of user data in their hands: some are buyers of on-site transactions, some are advertising leads, and some are contact information accumulated in social private domains.
But the number of people who can actually bring about transformation is only a very small percentage. Most sellers are facing a problem:There is traffic and data, but the reach is still not ideal.
This is because you may have missed a key move——User screening and targeted reach.
This article will focus on how Amazon sellers can accurately target target users through data screening and achieve effective communication and re-conversion. And combined with professional testing platformdigital planetOur practical capabilities provide you with a set of practical, efficient, and implementable solutions.
What is Amazon"Targeted reach"? Why is it important?
so-called"Targeted reach" refers to filtering out users with real conversion possibilities from a huge user database through dimensions such as behavior, tags, and channel status.Targeted advertising, text messages, private messages or community invitations.
For cross-border sellers, targeted contact has three meanings:
1.Reduce marketing costs: Avoid invalid accounts and unresponsive users;
2.Improve reach efficiency: Information can actually be delivered and viewed;
3.Improve conversion rate: Users with clear goals are more likely to accept recommendations and conversion actions.
To put it simply, spend your money and energy onOn the person who is "possible to close the deal".
Common Amazon user screening misunderstandings
In actual operations, many sellers are doing user stratification, but most of them stay at a very preliminary stage, with the following problems:
lAll users send messages in groups, and no behavioral screening is done;
lDistinguish users only based on whether they place an order, ignoring activity and interest;
lThe source of the list is confusing, with a high proportion of duplicates, fake numbers, and dead numbers;
lFailure to check whether the user’s contact information is authentic and available;
lThe lack of a labeling system makes it difficult to conduct continuous operational follow-up.
The result is: high unsubscribe rate for bulk messages, no reply to private messages, advertisementsROI is low, and there is a serious imbalance between input and output.
The first step in building a targeted reach mechanism: screening valuable Amazon users
If you want to achieve targeted reach, the first step is toFilter out invalid people and retain available users.
So, which users are"Available"?
lHave made purchases on Amazon;
lLeave your real contact information (mobile phone number,WhatsApp, Telegram, etc.);
lHave a registered account on a social platform;
lStill active recently;
lThere are on-site interactions or comments;
lNo complaints and no risk control mark records.
Screening this information relies solely on manual operations or originalThe CRM system is not up to the task and requires the support of a professional data identification and detection platform. This is whydigital planetThe advantage lies in.
Use Digital Planet to efficiently screen Amazon users: Detailed explanation of the practical process
digital planetIt is a set of platform tools that serve global cross-border e-commerce, social marketing and private domain data screening. It has the following key functions to support you in building a complete"Targeted access to the user pool".
Step 1: Import raw Amazon user data
Supported formats include: mobile phone number (including area code), email, country information, and orderID, message content, etc., the platform will automatically clean the format and identify duplicate information and invalid items.
Step 2: Account status check
Through the social data interface, the system will identify whether each user is registered and active on the following platforms:
lWhatsApp
lTelegram
lLINE
lKakaoTalk
lFacebook (supported in some areas)
The system will also mark the user status, such as: successful registration, active account, abnormal account, long-term no login, etc.
Step 3: Multi-condition filtering settings
You can set a variety of filtering logic, such as:
lWhatsApp is registered + activity score > 80;
lThe country is Taiwan or the United States;
lHave social interaction behaviors (such as community participation, sending messages, etc.);
lEmail is a mainstream service provider (Gmail/Outlook, etc.).
The Digital Planet system automatically performs screening and generates actionable target lists.
Step 4: Tag and export target groups
Filter results can be labeled with one click, such as"High potential buyers", "active social users", "to be followed up", "suspected account ban", etc., to facilitate subsequent group marketing.
The exported list supports docking:
lPrivate domain operation tools (such as automatically adding friends, group posting, etc.)
lAdvertising platform (accurate delivery of audience packages)
lCustomer service system (assign high potential customers)
Suggestions on targeted reach strategies under different channels
After the screening is completed, you need to design the reach based on the user channel status.
WhatsApp users
lAvailableAPI group sending or customer service one-to-one messaging;
lPush limited-time offers, after-sales greetings or new product launch notifications;
lIt is recommended to cooperate with product page links and jump mechanisms to guide conversions.
Telegram users
lSuitable for guiding into official groups or channels;
lThe operational content is based onMainly "limited time discounts, new product previews, VIP benefits";
lSimultaneously conduct interactive topics and Q&A to activate old users.
LINE users (focus on Taiwan and Southeast Asia markets)
lAvailableLINE OA performs precise promotion;
lCooperate with label grouping and time-scheduling to avoid harassment;
lAfter establishing a stable community pool, interactive forms such as live broadcasts, new updates, and questionnaire surveys can be continuously carried out.
From data screening to transformation, a five-step strategy to create a closed loop
1.Import and clean the original list: Use Digital Planet to process formats and remove duplicates;
2.Filter out real registered and active users: Eliminate empty accounts and blocked accounts;
3.Label by activity and channel:Build user portrait;
4.Develop a multi-platform reach plan:content+Time+Rhythm coordination;
5.Establish a long-term follow-up mechanism: Precipitate high-response users into the community orCRM system forms its own private domain pool.
This kind of screeningThe closed loop of identification-conversion is the core capability for more and more top sellers to turn to refined growth.
Real case: Screening and reaching practice of a certain daily household brand
The brand has gained popularity through advertising campaigns in Taiwan.There are 50,000 mobile phone numbers and email addresses of potential buyers, but the reach effect is not ideal. subsequent accessDigital Planet PlatformTo filter:
lRemove unregisteredLINE/WhatsApp number;
lmark nearUsers online within 7 days;
lLabel stratification: three categories: high response, medium potential, and invalid account;
lCarry out group contact and set different speech templates.
Ultimately, the average click-through rate increases80%, and the conversion rate increased from 1.2% to 3.9%.
Precise screening is the first step towards high conversion
For cross-border sellers, Amazon data is just the starting point. How to make good use of this data determines whether they can truly develop a stable and highly profitable marketing system.
And precise screening is the entrance to this system.
Digital Planet PlatformThrough powerful data cleaning, status identification, label management and multi-platform docking capabilities, we help youFrom the “messy data pile”, discover user assets that are truly worth managing.
If you want to reduce advertising waste, improve customer service efficiency, and enhance community quality——You might as well contact Digital Planet customer service now to start building your targeted reach system and find real users.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website:https://www.xingqiu.pro/check.html, confirm whether the business contact you is a planet official
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