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Today, as digital marketing becomes increasingly sophisticated, batchScreening numbers before WhatsApp marketing It has become the key to every cross-border team and efficient promotion project. "Necessary action". As WhatsApp's account banning mechanism becomes increasingly strict, users' awareness of privacy protection increases. If there is no good screening and quality control of numbers before officially pushing information, it will not only cause a large number of messages to be undelivered, but also directly affect the survival rate of corporate accounts and ROI.
In actual operations, through the help of e.g.digital planet Such a professional number detection platform can efficiently complete the The complete process from "batch import of numbers" to "multi-dimensional status detection" and then to "active user identification" can significantly reduce marketing costs and increase effective reach rates. This article will focus on three core steps to give you a complete understanding of the practical logic and precautions for screening numbers before batch WhatsApp marketing.
Why is it necessary to conduct batch screening before marketing?
Many companies are conductingWhen marketing on WhatsApp, people are often eager to start content writing and mass sending tasks, but ignore the most fundamental link -Confirm whether the target number is real, valid, active, and reachable.
If you skip this step, you may encounter the following problems:
lBatch sending fails and delivery rate is low
lThe frequency of reports increases and accounts face bans.
lMessages are pushed to empty accounts or blocked accounts, which is a serious waste of resources.
lUser quality is low and conversion rate is almost zero
lData redundancy in CRM or SCRM systems cannot be effectively managed
By batch screening, the above problems can be effectively solved, making every message sent valuable, more stable, and more accurate.
Step 1: Import target numbers in batches and unify the standard format
existBefore launching a WhatsApp marketing project, companies usually already have their own customer lists or potential user mobile phone numbers. These numbers may come from website registration, event collection, third-party cooperation platforms, lead collection tools, etc. The first step is to unify these numbers.
The main points are as follows:
l All numbers need to be converted to international standard format (such as+1, +44, etc. prefixes)
lRemove spaces, special characters, and duplicates
lEnsure one number per line to facilitate subsequent import into the detection platform
Digital Planet supports multiple file formats for uploading (such asCSV, TXT) and provideFormat cleaning tool, can automatically identify incorrect numbers, duplicate numbers, and numbers with abnormal formats, greatly improving the basic quality of data.
Step 2: Check the number activation status and risk status
After the number sorting is completed, enter the core link —— status detection . This isA decisive step in the WhatsApp screening process.
On the Digital Planet platform, you can detect the following key information with one click:
1. Whether to register for WhatsApp
Only passOnly WhatsApp numbers have the basis for receiving messages, and unregistered numbers will be automatically screened out.
2. Whether it is an empty number
Although some numbers are in the correct format, they have not actually been assigned by the operator or have been deactivated for a long time. Pushing to such numbers will increase the failure rate and risk of complaints.
3. Whether it is a blocked number
Users who have been banned from WhatsApp cannot receive any messages, the push is meaningless, and may trigger platform risk control.
4. Is there a blacklist or a high risk of complaints?
In Digital Planet, the platform also supports identifying high-risk numbers with high complaint records and frequently flagged numbers to avoid minefields in advance.
Through the above screening, you can screen out a group of truly available, active, and safe target user groups from the initial 100,000-level numbers, greatly improving the stability of subsequent marketing.
Step 3: Identify active users and groups with conversion potential
After filtering out invalid and risky numbers, the next step is to "Quality" numbers are further identified within "valid" numbers.
The Digital Planet platform supports multiple tag dimensions to identify activity and user quality:
1. Active status identification (whether online in the past 7 days/30 days)
Determine whether the user is still using it recentlyWhatsApp is an important prerequisite for marketing reach.
2. Device type (Android/iOS)
part of the content orAPP landing pages vary on different systems, and early judgment can help content adaptation and distribution strategy adjustment.
3. Language or country identification
Especially for cross-border marketing projects, language recognition can determine the speech template and push time zone arrangement.
4. Registration time dimension (old account/new account)
Old account users are more stable, while new account users have high conversion potential. The two are suitable for different marketing tasks.
Through the above tag combination, you can accurately filter out People with "high activity + Android + online in the past 30 days + no complaints" are used for group push, which greatly reduces the probability of account ban and interruption.
Based on the screening results, formulate a hierarchical marketing strategy
The screen number is not the end, but the starting point. Through the filter results, you can conduct user searchesHierarchical management, develop differentiated reach strategies:
l Highly active users: Directly push promotion, trial and invitation content
l Silent user : Combined with wake-up copywriting, such as "This benefit is reserved only for you"
l new user:Send brand introduction, service introduction, light content
l Unknown status user: Paired with survey-style content to guide interactive verification
Digital Planet supports exporting screen number results to multiple formats (number+ tag), which can be directly connected to CRM, mass messaging tools, and advertising systems to form a closed-loop delivery.
Real case: Improved marketing efficiency brought about by batch screening
A Southeast Asian e-commerce platform is conductingBefore the launch of new products, WhatsApp had 100,000 historical user mobile phone numbers. They perform the following processes through Digital Planet:
l After batch import, I found that22% are empty accounts and 17% are blocked accounts
l Among the remaining valid numbers, only54% went online in the past 30 days
l Finally filtered out42,000 "safe + active" accounts are used for push
l The push click-through rate is changed from the original2.1% increased to 7.6%
l Delivery cost savings exceed40%, and the subsequent repurchase rate has increased significantly.
This case fully illustrates:It's not that the more you send, the better, but the more accurate you send, the more effective it is.
Frequently asked questions and suggestions
question1: Is it possible to detect only part of the numbers each time?
Yes, Digital Planet supports batch import and multiple detections. It is not mandatory to detect all data at once, which facilitates flexible management.
question2: Can the number label be customized?
The platform has a built-in multi-dimensional tag system and also supports customized combination filtering rules to meet the needs of different projects.
question3: How long will the detection data be valid?
It is recommended to recheck the activity status before each official group posting, especially if the activity level and account ban situation change quickly.
question4: Does it support the mixed import of multiple country numbers?
Yes, the system can automatically identify the country and operator of the number and provide national distribution statistics.
Conclusion: Screening is not a burden, but a lever for marketing efficiency
In today's marketing environment,The cost of delivering each message is getting higher. The essence of the screening process is not to restrict marketing, but to ensure the efficiency, stability and ultimate benefits of marketing.
Whether you are a team operator, e-commerce seller, service provider, or cross-border overseas organization, as long as you useFor WhatsApp to reach users, before starting any push, batch screening is the first step to truly "use data for marketing".
As a professional global number screening and label identification platform, Digital Planet is providing efficient, safe, and compliant number management services to thousands of teams. If you want to know more about batch testing, hierarchical screening, and active label combination solutions, please feel free to contact Digital Planet customer service for support and demonstration services.
digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channel t.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq9 6 6
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official
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