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This article will focus on “How to reduce the risk of account suspension and optimize the quality of marketing lists through batch screening of accounts” This practical theme, combined with Professional functions of the Digital Planet platform, detailed introductionThe process, techniques and precautions for batch screening of WhatsApp numbers can help companies create a more stable, accurate and secure marketing list pool.
1. The truth behind frequent account bans: It’s not that the content is illegal, but that the number is unqualified
Many marketing teams repeatedly check whether their push content is in violation after being banned, but they ignore a more fatal problem:The target list itself contains a large number of risky numbers.
Common list issues include:
l Contains a large number of unregisteredWhatsApp empty account
lHistorical high-risk numbers that have been banned and have many complaint records appear
lThere are a large number of dead or disabled accounts that cannot be delivered at the same time
lNumbers from various sources are mixed and there is no hierarchical processing
These problems will directly triggerThe risk control mechanism of WhatsApp system, especially today when the platform algorithm is becoming more and more strict, the system identifiesReach failure rate, user blackout rate, interaction non-response rateand other behavioral parameters to comprehensively determine account security.
Therefore, screening numbers are not optional, but the first line of defense for risk control.
2. The core goal of batch screening: three types of risk control
The ultimate goal of WhatsApp batch screening is to improve the stability of delivery, which can be summarized into three core control objectives:
1. control "Empty number" ratio
Empty accounts are not only unreachable, but also cause the platform to consider the account's behavior to be abnormal, affecting the account's reputation score.
2. control "Blocked or abnormal numbers" ratio
Frequently sending messages to banned accounts may easily be marked by the system. "Suspected account swiping behavior" will accelerate the blocking of your own account.
3. control "High complaints/high blocked potential numbers" ratio
Some numbers themselves have high complaint records (such as being repeatedly blocked and reported). Once they receive push notifications again, users can easily generate negative behavioral feedback and become a trigger for account bans.
In the Digital Planet platform, the above three types of problems can be accurately identified through the batch screening module to prevent high-risk numbers from entering the marketing list pool.
3. Standard process for batch screening using Digital Planet
In order to make the screening results practical and enforceable, it is recommended that the cross-border marketing team follow the following standard procedures:
Step 1: Import original mobile phone number data
Supports batch import of mobile phone number files (TXT, CSV format), the platform automatically identifies whether the format is standardized, contains duplicates, and is a valid country code.
Step 2: Execute batch detection tasks
You can select the following detection dimensions for combination:
lWhatsApp registration status
lEmpty number identification
lAccount ban identification
l Active state (nearlyWhether online for 7 days/30 days)
lOperator and country of origin
lComplaint sensitivity score (platform algorithm determines historical risk behavior)
Step 3: View filter results and tag classification
The system automatically divides the number into "Available numbers", "empty numbers", "banned numbers", "high-risk numbers" and other label results, and supports custom grouping.
Step 4: Export the list of available numbers
Export on demand The "high active + no risk" list is used for official push; the remaining tag groups can be used for further testing, cold start delivery or invalidation.
Four Practical Tips for List Quality
During the screening process, simply identifying valid accounts is not enough. To further improve marketing quality, the following four practical tips should be combined:
Tip 1: Prioritize "Account active in the past 7 days"
Active users are more likely to respond to messages, can quickly form positive interactive feedback, and reduce misjudgments in platform risk control.
Tip 2: Filter user records with high complaints
Even if registeredWhatsApp, but if the user has a large number of historical behaviors that have been reported and marked as spam, such sensitive users should be avoided as much as possible.
Tip 3: Stratify delivery according to device type
In the digital planet detection results, the target user can be identified asAndroid or iOS is conducive to content display optimization and compatibility strategy distribution.
Tip 4: Conduct small batch testing before launching
Group the highly active people in the test results by country, device, and language, deliver them in small batches first, evaluate the interaction rate and complaint rate, and avoid platform bans caused by large-scale delivery.
5. Inventory of common problems and operational misunderstandings
Misunderstanding 1: Only detect the activation status, regardless of activity and risk labels
The activation status is only the foundation. Risk judgment and behavior analysis are the key factors that affect the delivery rate and account security.
Misunderstanding 2: Thinking that as long as the content is compliant, your account will not be banned
If the recipients are all banned users or users at risk of making complaints, no matter how formal the content is, they will not be able to escape punishment from the platform.
Misunderstanding 3: The list is tested once and then used repeatedly.
WhatsApp user status changes significantly. It is recommended to re-check before each marketing to ensure active and safe status.
Misunderstanding 4: No country classification is carried out, and all content and languages are selected.
Users in different countries have different habits and use inconsistent language. Uniform speech techniques can cause reading difficulties and may even be considered harassing information.
6. Real Scenario: Case of improving marketing results after sieve number optimization
A cross-border e-commerce team headquartered in Shenzhen, mainly engaged in the South American market, applied toPromotional information was pushed to 50,000 numbers, and the results were:
l The account was blocked on the third dayWhatsApp platform permanently banned
l The delivery click-through rate is less than0.7%, almost no conversion
lA large number of customers complained about information harassment and brand trust was damaged.
The team rebuilt their marketing list pool after switching to Digital Planet:
lAmong the 50,000 pieces of raw data, only 21,000 are valid registered and active users.
l After clearing out the banned accounts and numbers with high complaint records, there will be approximately15,000 high-quality placement lists
l The click-through rate jumped to6.3%
l There is no account ban or complaint record during the delivery period, and the activity continuesStable operation for 5 days
This case clearly shows: Screening is not a redundant step, it is a decisionWhatsApp launched the first step of life and death.
7. Conclusion: A good list is better than any advertising creativity
Enterprises are doingWhatsApp marketing often attaches the most importance to copywriting creativity and speaking skills, but rarely focuses on the quality of the list itself. But in reality, The quality of the list determinesMore than 90% marketing cap.
Only through professional platforms such asdigital planet Only by screening accounts in batches can we control the risk of account ban from the source, ensure the stability of push, and improve the efficiency of user conversion. If you are also facingIf WhatsApp marketing lists are messy, accounts are easily blocked, and delivery rates are low, please contact Digital Planet customer service. We will provide a complete solution from detection to screening, from label layering to data export.
digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channel t.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq9 6 6
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official
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