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In the current era of rapid development of private domain operations on social platforms,How to tell if an account is active, has become one of the core variables that affects marketing success or failure. whether you doWhatsApp group messaging, Telegram traffic, or cross-border marketing implementation,Social account activity detectionNo longer"The icing on the cake" is the "starting line" for precise delivery.
However, many teams still face the following practical problems:
"I have the number and checked whether the account is registered, but there is still no response after posting."
“I’ve added a lot of friends and created a lot of groups, but the interaction rate and conversion rate are always low.”
The essence of this type of problem is that——You're not detecting whether the user is actually active.
This article will focus on this user pain point and explain in detail what social account activity detection is, which platforms can be started, and whether it is supported.API interface calls, how to define activity tags, how to help optimize delivery, and how to useMulti-platform detection capabilities provided by Digital PlanetRealize batch identification and automatic screening.
Why"Register or not" is no longer enough?
The traditional number screening action usually involves two steps:
lDetermine whether the mobile phone number is a real online number
lDetermine whether the mobile phone number is registered with a social software (such as throughWhatsApp status detection API interface to determine whether WhatsApp has been registered)
Although these two steps can be filtered out"Empty account" and "unregistered account", but for marketing conversion,Whether it is active, online, and whether there are behavioral tracesThat's the real key.
For example:
lUser A has registered a Telegram account but has not logged in for half a year. It is a "registered inactive account"
lUser B has been online and participated in group discussions within three days, and is a "high-value account"
You send a message toUser A is likely to sink to the bottom; if it is sent to user B, the conversion rate can increase several times. The core of the difference is——Account activity.
What is social account activity detection?
Social account activity detectionIt refers to analyzing the user's behavior on the platform, login status, interaction frequency, recent online records and other information to determine whether the account is currently active, and output labels accordingly, such as:
lHighly active:closeOnline and participated in conversations/interactions within 3 days
lmedium active:closeOnline within 7 days, but no obvious interaction
llow activity:closeNo obvious online presence or behavior for 30 days
lsilent number: Not online for a long time or the system is detected to be in a static state
This capability can be achieved through the detection platform’sAPI interfaceComplete batch calls, supportWhatsApp, Telegram, LINE, Facebook, Instagram and many other platforms.
What platforms does social activity detection support? What can you judge?
byDigital planet activity recognition abilityFor example, the following platforms are currently supported:
1.Telegram activity detection
passTelegram status detection API interface judgment:
lLast online time (3 days/7 days/30 days)
lWhether to join the group
lWhether to participate in the speech
lWhether to set an avatar/Nickname and other active behavior attributes
2.WhatsApp activity detection
combineWhatsApp status detection API interface output:
lRecently used status
lClient online status
lFeedback signal such as whether the message is received successfully or not
3.LINE, Facebook, Instagram and other platforms
through social behaviorThe API model determines whether a session has been opened recently, the platform has been used, comments and likes have been received, avatars have been updated, or content has been published, and other behavioral characteristics.
Is the detection method real-time? Can it be processed in batches?
Yes, the detection capabilities provided by Digital Planet support:
lImport mobile phone numbers or users in batchesID(supportCSV/TXT and other formats)
lReal-time or asynchronous detection of activity status
lIdentify independently or combined by platform(If you also identify whether to registerWhether WhatsApp + is active for 3 days)
lOutput structured tag results
These tags can be written directly toCRM system, SCRM tag field, or import community management tools to achieve full-process data drive.
How are activity tags used in marketing scenarios?
1.Screen numbers before social group sending
Only sent in bulk"3-day active" or "7-day active" users can significantly increase the response rate and reduce the risk of account suspension.
2.Optimization of friend-adding fan strategy
Prioritize adding active users to increase subsequent interactions and participation in the group.
3.Community cleaning and streamlining
Regularly check the active status of community members, eliminate silent accounts, and maintain the interactive ecology within the group.
4.Marketing rhythm hierarchical management
EstablishThe three-layer structure of "high activity - key contacts", "medium activity - low frequency awakening", and "low activity - warm observation" allocates different contact frequencies and content depths.
What conversion improvements can be achieved by using activity detection?
Based on past customer feedback, the actual effects of using activity recognition include:
lAverage increase in private domain social reply rate30%-50%
lThe proportion of active people in the group increased2-3 times
lAutomated reach push click-through rate increasesMore than 25%
lThe delivery failure rate and the cost of invalid messages are significantly reduced
These changes are not due to"Multiple attacks" comes from "attacking the right person".
How do I get started using the activity detection capability?
You can access the digital planet detection system in the following ways:
lBackground import: Import the number into the platform, select the detection platform and active cycle, and generate results
lAPI docking: call the batch detection interface through API, and write the detection results into the business system in real time
lMulti-platform combination: supports social platform status detectionThe API interface (such as the Telegram status detection API interface) is linked with the activity interface to achieve dual judgment of registration + activity.
lExport for use: After the detection is completed, it can be exported according to tags and used directly for community, mass sending, and private domain actions.
Conclusion: Register≠Available and active is the real entrance to operations
User activity, no longerThe reference item of "post-marketing review" should beJudgment criteria before operating actions. Only truly active accounts are worth investing in content, time and operational resources.
Through social account activity detection, you canGet rid of the inefficient action of "sending it and no one will read it", and send more information, activities, and resources to people who are "using it, can see it, and are willing to respond".
Now use Digital Planet’s multi-platform activity detection capabilities to use data to drive every precise social contact. Improve your conversion efficiency from the source without wasting any signal sent.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official
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