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As cross-border marketing transitions to sophistication, more and more companies are discovering that the European market is far more complex than expected in terms of number quality, operator differences, and compliance requirements. In the past, as long as the mobile phone number format was correct, you could directly contact the user; now, if you do not enableOperator number detectionDuring this period, the following situations may easily occur:
lThere are multiple large operators in the same country, with different number attributes and obvious differences in reach rates.
lThere are various number formats. Some of them look correct but are no longer usable.
lIn some countries, there are a large number of recycled numbers and frozen numbers, causing marketing costs to be"Invalid number" swallowed
lThe failure rate of reaching social platforms is relatively high, leading companies to mistakenly think that it is an account or content problem.
The first question many companies ask is:“Why does the European market need additional number screening?”
The reason is simple:There are many countries, operators, and rules in Europe, and number status changes faster. Without detection, investment efficiency cannot be guaranteed.
2. What problems do operator format detection and status detection solve respectively?
In the European market, screening needs to be understood at two levels:
1. Operator format detection (Format Check)
2. Number status check (Status Check)
These two concepts are often confused, but have very different functions:
1. Operator format detection: ensure that the number is "readable", not "usable"
Carrier format detection mainly solves the accuracy of basic information, including:
lDetermine whether the number conforms to the local country coding structure
lDistinguish the number segments of different operators (such as the UKO2, Vodafone, EE)
lEliminate obviously invalid or misspelled numbers
Should we add this at this stage? Operator number detectionAPI interface?
It depends on the context: when describing processes such as automated screening and batch identification, add"API interface" can emphasize efficiency and interoperability; but it is more natural to use "operator format detection" when explaining concepts.
2. Status detection: is the key to truly affecting reach rate
Correct format does not mean the number is valid. Status detection identifies:
lIs the number out of service?
lIs it a recycling number?
lIs there any long-term inactivity?
lWhether it is a trusted entity number, not a virtual or network number
In Europe, the proportion of virtual numbers is higher than in many markets. Without status detection, it is easy to invest resources in invalid numbers.
3. In the European market, which countries rely more on operator number detection?
According to the common contact situations of cross-border business, the following countries have the highest requirements for number screening:
lU.K.: There are many operators and virtual numbers are common
lGermany: The number prefix is complex and format detection is very critical.
lFrance: There are a large number of recycled numbers
lItaly, Spain, Netherlands: Outbound calls and social contacts all rely on number status judgment.
lFour Nordic countries: Higher compliance and number authenticity requirements
If an enterprise is marketing in these countries, it is recommended to give priority to status detection and then consider segmentation strategies.
4. The hidden costs of not screening numbers: What’s wrong?
The following are pitfalls that many companies often step into:
1. The cost of information is artificially high, but no reason can be found
In fact, a large number of numbers are down or unavailable.
2. WhatsApp, Telegram, and SMS delivery failure rates remain high
It's not a platform problem, it's that the number itself is invalid.
3. Intentional users are not accurately judged, causing the delivery to be stuck in the pre-screening stage.
The status is not recognized, allowing the operating nodes to keep going back and cleaning the same batch of numbers repeatedly.
4. The outbound call team encounters abnormal rejection or low connection rate
In some European countries, there are differences in answering preferences and stricter compliance, so number status needs to be identified in advance.
5. How to choose a testing method suitable for many European countries?
The second question often asked by businesses is:"There are so many European countries, do they need to be screened individually for each one?"
Actually no need. At present, mainstream detection methods already support one-stop completion:
1. Support automatic recognition of multi-national formats
No need to manually set it up country by country.
2. Support operator number detection API interface
If your company already has certain systematic processes in place,The API interface can automatically embed the detection process into the internal process without manual import.
3. Support batch upload and local file detection
Suitable for operations teams and users who do not understand development.
Digital Planet has two advantages in such detection scenarios:
lFormat detection and status detection covering major European countries
lsupport"Batch screening + API interface docking" dual mode is suitable for enterprises with different maturity levels
Cross-border number screening can be achieved without complex technical development.
6. How to make screening more accurate? Three simple suggestions
Combined with the experience of a large number of cross-border teams, the screening strategy can follow the following:
1. Format first, then status
You cannot directly skip format detection, otherwise status detection will waste a lot of resources.
2. Independently record operator information
In some European countries, there are obvious differences in the response and reach benefits of different operators. Recording the operator field separately will help with later optimization.
3. Recheck the same batch of numbers regularly
There are many recycled numbers in Europe, and the number status changes quickly. Checking again every month or quarter will significantly improve the quality of subsequent contacts.
7. Test on a small scale first, and then decide whether to access it.API interface
If you are still unsure whether the current marketing scenario is suitable for large-scale screening, you can first use a small batch of numbers for test testing.
Digital Planet Supporttest sample, companies can first verify the testing accuracy and multi-country coverage before deciding whether to follow-upAPI interface access.
For companies that often deal with data from multiple countries and need to reach users stably, European multi-country number screening has evolved from"Optional" becomes "rigorous", and screening in advance can make every investment more effective, more stable, and more controllable.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precision filtering, duration filtering, power-on filtering, empty number filtering, mobile device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official
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