The key to improving reach success rate: a set of useful number verification
Doing SMS marketing, social private messages, outbound phone calls,Before various contact actions such as WhatsApp message push, many people focus on the "language content" or "message sending system", but ignore the most critical link:Is that what you touched?"Living person"?
Actually,Is the number valid?,Whether to register the platform,Is it powered on?, these basic checks determine whether your reach is in vain. In a marketing task, if the proportion of empty numbers in the target number is higher than30%, the entire launch will fall into the dilemma of failure, account being restricted, and cost doubling.
To really improve your reach rate, you don’t rely on luck, but on using a set of good ones in advance.Number verification toolEliminate unusable, invalid, and risky numbers, leaving only those with whom you can truly communicate.
what isA “easy-to-use” number verification tool?
It seems on the marketThere are many tools for "detection functions", but those that can really be used in business scenarios must meet the following practical standards:
High recognition accuracy
It not only determines whether the format is correct, but also identifies whether it is a real number, whether it has been deactivated, whether it has been shut down, and whether it is an empty number.
Status returns full
Can distinguish different levels of status, such as"Empty account", "Shut down", "Deactivate", "Registration is not active", etc., facilitate enterprises to implement strategic layering.
Support batch operations
Support uploadMobile phone number files of 10,000-100,000 levels can be quickly detected and processed, and the returned results are clearly classified.
Can be used for pre-filtering on social marketing platforms
To determine whether the number has been registered WhatsApp, whether it can receive iMessage, and whether it is commonly used and active, thereby improving the hit rate of social advertising.
Ability to export fields and adapt to marketing systems
The test results can be exported asExcel or docking with the CRM system to facilitate subsequent automated delivery calls.
Why is the number verificationWhat are the “must-do” steps?
Take SMS marketing as an example. Suppose you have40% are empty or deactivated numbers. No matter how good your copywriting is or how exquisite your landing page is, you will not reach the users themselves in the end.
Not screening numbers before reaching out is equivalent to throwing money into the trash can.
Behind many failed placements is not a strategic error, but poor number quality. Common impacts include:
lSMS platform bans account due to high bounce rate
lWhatsApp group messaging triggers risk control and causes account to be blocked
lPhone robots are blacklisted for calling empty numbers frequently
lThe customer database accumulated by the data department over a long period of time is contaminated and cannot be reused.
In these scenarios, simply introducing a stable number verification link can effectively avoidMore than 90% of the problems.
How to implement a standardized number verification process?
A mature enterprise or delivery team should establish the following verification process:
1. Import the original number pool
The source can be advertising, registered users, channel collection, etc.
2. Perform basic number detection
Determine whether the format is correct and whether it is a legal number segment, and eliminate format errors or duplicate numbers.
3. Status level verification
Use professional tools to detect whether each number is empty, powered off, disabled or in a normal state.
4. Platform registration status identification
Determine whether to registerWhatsApp, whether to activate iMessage, whether to bind Telegram, etc.
5. Filter available numbers to enter the marketing system
only keepThe target users of "real presence + available status + registered social platform" are used for actual reaching.
Such a process is not only executable, but can also be fully automated, greatly saving labor costs and improving the hit rate.
Which teams are best suited to introduce number verification tools?
lShort message/Voice platform operation team: Need to ensure that the sending rate is consistent with the receiving rate to avoid high bounce lossesIP Reputation
lPrivate domain traffic operation team:Before accessing platforms such as WhatsApp/Telegram, you must identify the registration status and empty account
lOutbound call center andAI voice team: Filter empty numbers and shutdown numbers in advance to improve robot connection rate and efficiency
lData collection team: Clean the collected number resources and build a healthy customer asset pool
lSaaS/CRM platform service provider: Provide customers with a front-end module for number detection services to improve the overall stability of the platform
What kind of extended testing can be done in the future?
After you complete the basic number verification, you can further expand in the following directions:
lDevice type identification: Determine whether the number is an Android device oriOS
lUse activity monitoring: Identify whether it is a frequent machine owner and whether it is online for a long time
lComplaint frequency score: Filter numbers that are frequently complained about and reduce the risk of account bans
lMulti-platform binding situation identification: Cross-platform detection of mobile phone numbers in multipleWhether to register in the APP
These tagged data can further improve the completeness of user portraits and provide support for subsequent layered placement and automated marketing.
How does a professional platform implement this set of functions?
In actual testing, we foundDigital Planet PlatformThe performance is particularly stable in such demand scenarios, especially inEmpty number identification accuracy, global mobile phone number coverage, social platform registration identification,API interface flexibilityhas advantages.
Users only need to upload the number file, and the platform can complete:
lReal-time number status detection
lWhatsApp registration status verification
lJudgment of power on/off status
lRisk rating score export
lOne-click download of results report
It also supports batch use and system integration, so whether it is a small or medium-sized enterprise or a large customer, it can be quickly accessed and deployed seamlessly.
from"Number verification" starts, making every contact valuable
Number detection is not a cost, but a core step to ensure marketing hit rate. Truly valuable customer data must be cleansed, accessible, and responsive.
From now on, establish your own number screening system and no longer waste resources on"He who will never receive it".
Log in to Digital Planet and start the global number status detection service with one click. Every number is worth verifying; every contact is worth being hit.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwide Batch numbers for 236 countries Screening and testing services, currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official business telegram: @xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username xq966). You can also verify it through the official website:
数҈字҈星҈球҈͏
