Why is it necessary to conduct email screening before doing Facebook promotion?

Whether you are doing email delivery, advertising audience matching, or cross-platform private domain undertaking,Availability of mailbox dataAll determine the effectiveness of subsequent actions. And inIn the Facebook marketing scenario, most companies cannot avoid a misunderstanding: they are eager to use the email as soon as they get it, but ignore the importance of screening.

In fact, unverifiedFacebook mailbox data will not only waste marketing resources, but may also trigger mailbox bounce risk control, lower the credibility of the sending system, and even be blacklisted.

Below, we will analyze in detail: whyBefore Facebook promotion,Email screening is a must"Pre-process", and how to do it efficiently.

1. MostFacebook mailboxes all have data redundancy and invalidity issues

Grab, buy or exchangeWhen collecting Facebook mailbox data, the following types of problems are common:

1. The email does not exist or has been logged out

Although many email addresses are formatted correctly, they look like"Real User", but after verification found:

lEmail address has been canceled

lThe corresponding domain name service provider has been deactivated

lThe mailbox itself does not exist

This type of email directly leads to email bounces and affects subsequent account weights.

2. Non-Facebook bound email address

The emails that are public on many pages are just"Display email" instead of registered email, users may not check these mailboxes at all.

The actual reach effect is low, making it difficult to form user interaction and conversion.

3. There is a rejection mechanism or temporary mailbox

Some mailboxes are set up to automatically block unknown senders, and some are accounts registered using disposable mailboxes with extremely short life cycles.

Although these emails are technically"Exists", but does not have real communication value.

2. No email filtering5 serious consequences

If you skip the email verification step and directly use the original data to send emails or perform ad matching, the following consequences may occur:

1. High Bounce Rate

If the system finds that you frequently send emails to non-existent mailboxes, it will automatically lower the domain name of your sending emails."Reputation points".

In the long run, it will become increasingly difficult for your emails to be successfully delivered.

2. The proliferation of spam tags

A large number of invalid addresses will trigger the anti-spam system's judgment, and your email may go directly to the trash can and cannot be seen by users.

3. Ad audience matching failed

The Facebook advertising platform supports the use of email addresses for custom audience matching, but the prerequisite is that the email address must be real, valid and bound to the account.

Invalid email addresses will cause matching failures and reduce advertising accuracy and cost efficiency.

4. Poor quality of sales leads and low conversion rate

If your email list is filled with inactive or low-activity emails, even if the email is successfully delivered, it will be difficult to get replies or clicks.

5. Increase system resource consumption and marketing costs

The more invalid mailboxes you have, the higher your delivery costs will be and the heavier the server load will be, but it will not bring any positive returns.

3. How should enterprises proceed?Facebook email filtering?

To avoid the above risks, enterprises should establish a systematic mailbox screening mechanism, which usually includes the following steps:

The first step: basic cleaning

Remove the following:

lDuplicate mailbox

lObvious format error (missing@, spaces, etc.)

lTemporary email domain name (such as mailinator.com,10minutemail etc.)

Step two:SMTP authentication

Detect through the mail server protocol to confirm whether the mailbox actually exists and can receive mail.

Status is usually divided into:

lefficient

linvalid

lSuspicious (server rejected probe)

Step three:Facebook registration status verification

Determine whether the email address isFacebook's registered or bound email address to identify whether it is associated with a social account.

This step is important for advertising audience matching,UID construction is particularly critical.

Step 4: Activity and Value Score

Combined with mailbox activity data, for example:

lHave you ever participated in social behavior?

lHas it been active in the recent past?

lIs there any marketing interaction record (click, read, forward)

Can be used for scoring, labeling, and prioritization.

4. The necessity of platform-assisted screening

Complete execution of the above four steps requires professional technical system support, especially when the number of your mailboxes reaches thousands or tens of thousands, manual methods are no longer realistic.

Platforms with the following capabilities can significantly improve efficiency:

lImport email addresses in batches

lAutomatically perform format checksumsSMTP probe

lAccessFacebook registration status recognition ability

lProvide labeling, hierarchical export, and structured field output

lsupportAPI interface and task automation execution

current,Digital Planet PlatformSupports the entire email filtering process, with"Format detection + existence verification + Facebook binding identification + activity scoring" four-in-one capabilities. It can directly import the mailbox list, automatically process and output the available results, reducing manual judgment time and avoiding repeated verification.

The platform supports custom filtering rules and group export methods, adapting to various scenarios such as private domain precipitation, email delivery, and advertising redirection, helping enterprises to lay the groundwork before promoting."Data basis" is truly accurate and controllable.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official