Practical practice on screening hot and cold WhatsApp accounts: How to avoid sending messages to cold numbers

existOne of the most common but easily overlooked issues in WhatsApp marketing and customer communication scenarios isSend message to a large number of people"cold number". These accounts appear to exist and have real numbers, but if they are not online, reply, or interact for a long time, they will ultimately only lower the overall conversion rate and even affect account security. To avoid this situation, screening of hot and cold accounts is a step that must be completed in advance.

1. What kind ofIs the WhatsApp account a cold number?

In actual operation, a cold account is not the same as an empty account or an unregistered account. More often than not, it has the following characteristics:

lNot online for a long time, recentlyNo trace of activity for 7 days or even 30 days

lRarely or never responds to messages

lThe avatar has not been set or the information has not been updated for a long time.

lPassively receive messages but do not interact

Even if such accounts can deliver messages normally, they rarely result in conversions. Continuing to send content to cold accounts is equivalent to consuming account weight.

2. Why will cold accounts affect the overall operating results?

Many operators only focus on"Whether it has been delivered" ignores WhatsApp's comprehensive evaluation mechanism for account behavior. Sending group messages to cold accounts for a long time can easily bring about several hidden risks:

lThe response rate is extremely low, and the system determines that the content lacks interactive value.

lPassively lower the overall activity score of the account

lIn extreme cases, risk control or restriction functions may be triggered

lCustomer service resources are occupied by a large number of invalid conversations

Therefore, it is more important to identify cold numbers before sending them than to review them afterwards.

three,Practical ideas for screening hot and cold WhatsApp accounts

To effectively distinguish cold accounts from active accounts, it is necessary to combine multiple behavioral dimensions for judgment instead of a single indicator.

1. Recent online and active periods

Prioritize filtering recentAccounts with online records within 3 days or 7 days. This type of account at least has the basic conditions of being "reachable", while accounts that have been offline for a long time should be downgraded directly.

2. Message interaction record

Accounts with a history of two-way communication are significantly better than numbers that have never responded. If an account never has any interaction during multiple contacts, it can basically be judged as a cold account.

3. Status and data updates

Active users usually update their avatar, status or profile, while accounts that have maintained their default profile for a long time have a higher proportion of cold accounts.

4. Behavioral feedback after adding friends

Actively saving contacts, checking status, and triggering the read mark are all ways to determine whether an account isAn important reference signal for "heat".

4. Efficiency issues in batch screening of cold numbers

When the account size reaches thousands or tens of thousands, manual judgment is almost impossible to complete. At this time, using professional tools becomes the only feasible solution.

Provided by Digital PlanetThe ability to filter hot and cold WhatsApp accounts can identify account activity status in batches without interfering with the normal use of the account. Platform support:

lImport numbers in batches and identify whether they have been active recently

lAutomatically label cold numbers, warm numbers, and active numbers

lComprehensive judgment based on registration status, online frequency, and interactive behavior

lThe results can be directly used for subsequent mass messaging, customer service or private domain systems

This method not only improves screening efficiency, but also avoids the risks caused by repeatedly testing accounts.

5. Usage strategies after stratification of hot and cold accounts

After completing the screening, it is recommended to manage the account in layers:

lActive accounts are prioritized for important information access and sales communication.

lModerately active accounts can be cultivated for content and gradually activated.

lMake it clear that cold accounts should stop mass posting or transfer to a low-frequency account maintenance process

In this way, the overall response rate can be significantly improved while reducingOperational pressure on WhatsApp accounts.

if you wish toWhatsApp completes automatic identification and filtering of hot and cold accounts before group sending, and can be directly connectedDigital Planet Platform, supports multi-country number batch detection and active stratification, helping you send every message to people who are more likely to reply.

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