How to check the hot and cold status of Instagram account? The difference between new number and refrigerated number

existIn Instagram operations, whether an account is "hot" or not often directly affects content exposure, private message response rate, and subsequent conversion effects. When many people screen target accounts or manage account pools, they tend to confuse "new accounts" with "refrigerated accounts". As a result, they either miss potential active users or waste energy on accounts that are almost no longer used.

1. The essential difference between new account and refrigerated account

Judging from the status, both the new account and the refrigerated account may show little interaction, but the use value of the two is very different.

New accountUsually it is an account that has been recently registered or has just started to be used. Although there is little historical activity, there is obvious potential for activity. Such accounts may not have formed stable interaction habits yet, but they have a high degree of freshness in the content.

Refrigerated numberIt is an account that has been used before but has not been logged in or interacted with for a long time. The frequency of users' use of the platform has dropped significantly, making reactivation more difficult.

Distinguishing between these two types of accounts is a matter of judgmentThe first step to determine the hot and cold status of your Instagram account.

2. JudgmentKey observations on the hot and cold status of Instagram accounts

In actual screening, you can start with the following behavioral characteristics to determine whether an account is"New account that can be cultivated" or "low-value refrigerated account".

1. Registration time and recent behavior

Accounts that were registered relatively recently but still have recent browsing, likes, or following behaviors are closer to new accounts; accounts that were registered earlier and have no operation records for a long time are more likely to be in a cold storage state.

2. Interactive feedback

New accounts tend to have certain reactions to the content, such as browsing stories, liking or following; cold storage accounts usually have no feedback on any interaction requests.

3. Changes in data integrity

In the process of using a new account, the avatar, profile, and watch list are often gradually improved; the information of the refrigerated account remains unchanged for a long time, or even stays in an early state.

4. Reaction after receiving the private message

When conducting private message testing under the premise of compliance, new accounts are more likely to show read or simple responses; cold storage accounts are more likely to show long-term unread or no response at all.

3. Why can’t we ignore the distinction between hot and cold states?

If you do not judge the hot and cold status and directly use the accounts together, several problems will often arise:

lThe private message reply rate has been lowered by the large number of cold storage accounts

lContent interaction data is distorted, making it difficult to judge the real effect

lThe operational pace is forced to slow down and resource allocation is unreasonable

lSubsequent delivery or cooperation effects are uncontrollable

Especially when doing batch reach or content promotion, the ratio of hot and cold accounts will directly determine the overall performance.

4. A practical way to identify hot and cold status in batches

When the account size is small, preliminary judgment can be made through manual observation; but when thousands of accounts are involved, tools are needed to complete automated identification.

Digital Planet Platform supportsInstagram accounts are identified for hot and cold status. By analyzing multiple indicators such as the account registration cycle, recent behavior, and interaction frequency, it can automatically distinguish between new accounts, active accounts, and cold storage accounts, and perform label management.

This method can help the operations team quickly screen out accounts with more potential and avoid investing time in cold storage users that are difficult to activate.

5. Usage strategies after hot and cold identification

After completing the classification of hot and cold status, the operation method can be adjusted according to different account types:

lGive priority to cultivating new accounts and establish connections through content interaction

lFocus on maintaining active accounts to improve conversion efficiency

lReduce investment in refrigerated accounts, or only retain basic reach

By clearly distinguishing between new numbers and refrigerated numbers,Instagram operations will be more directional and overall efficiency will be significantly improved.

If you need toInstagram accounts can be used to identify and hierarchically manage hot and cold status in batchesDigital Planet PlatformImplement multi-dimensional testing to help you quickly determine whether an account is worth continuing to operate.

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