Telegram’s accurate customer acquisition skills: how to quickly find high-quality target

Among many overseas social platforms,Telegram’s customer acquisition efficiency has always been underestimated. Many people think that Telegram is “crowded but complex”. In fact, the problem is not with the platform, but withCustomer acquisition methods are not precise enough. If you just blindly join groups and chat privately, it is easy to fall intoThe dilemma of “adding a lot of people, but no one converts”.

one,Why is Telegram so easy to acquire customers inaccurately?

Telegram is extremely open, has low user thresholds, and has a large number of groups, which in itself is a double-edged sword. Common problems with inaccurate customer acquisition include:

lThe number of group members is large, but the proportion of real active users is low

lThe person you are chatting with is offline for a long time or never replies.

lThere is a serious mismatch between user interests and business direction

lThe source of the account is confusing and the quality is uneven.

When these problems are superimposed, the final manifestations are low conversion rate, high communication cost, and rapid account consumption.

2. The prerequisite for accurate customer acquisition is“Screen first, then reach”

existon Telegram,Accurately acquiring customers doesn’t start with sending messages, but with screening.. If you don’t know whether the other party is actually using itTelegram, whether it has been active recently, there is great uncertainty in any contact behavior.

A more reasonable order should be:

lClarify the target user profile

lFilter accounts that match the profile

lCommunicate and guide again

Instead of the other way around, use a lot of messages to"Trial and error".

three,Telegram’s key screening dimensions for accurate customer acquisition

want to improveFor the quality of Telegram’s customer acquisition, you can focus on the following dimensions.

1. Active time dimension

closeAccounts that have been online within 3 days or 7 days have more communication value. Accounts that have not been online for a long time, even if they exist, will be difficult to interact with.

2. Behavioral engagement

Whether you participate in group discussions and whether you have speeches or interaction records are important references for judging the user's actual usage.

3. Account status stability

Although some accounts appear to exist, they have been restricted or have abnormal risks. Such accounts are not suitable for acquiring customers.

4. Matching interests and scenes

Use group topics, channel content, speech keywords, etc. to determine whether users are related to your business scenario.

4. Use digital planet to improveTelegram’s accurate customer acquisition efficiency

When the scale of customer acquisition increases, manual screening is almost unsustainable. At this time, using tools to complete pre-judgment can actually make accurate customer acquisition executable.

Digital Planet supportsBatch detection and analysis of Telegram accounts can help the customer acquisition team identify in advance:

lDoes the account really exist?

lWhether it has recent active behavior

lWhether it is in an interactive state

lIs there any abnormality or restriction risk?

In this way, a quality filter can be completed before reaching the target users, and energy can be focused on target users with more potential.

5. Adjustment of communication strategies after accurate customer acquisition

whenAs Telegram's customer acquisition target becomes more precise, the communication method also needs to change accordingly:

lReduce templated mass messaging and more communication based on specific scenarios

lControl the frequency of private chats to avoid disturbing users

lAdjust the direction of speech in a timely manner based on user feedback

lDegrade users who have no feedback for a long time in a timely manner

In this way,Telegram’s customer acquisition is no longer a matter of “luck”, but a stable process based on screening and judgment.

if you wish toYou can use Telegram to determine which accounts are worth communicating with before acquiring customers.Digital Planet PlatformCarry out account detection and screening to make accurate customer acquisition truly practical, rather than staying at the conceptual level.

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