Analysis of the principle of hot and cold account detection: The first step in judging user value starts with status

In social media marketing, how to identify whether an account is worth advertising and reaching often determines the conversion rate and input-output ratio of the entire advertisement.Hot and cold account detection, it is the first step to solve this core problem. Whether it is WhatsApp, Telegram, Facebook, Instagram or LINE, the “hot or cold status” of an account represents the current activity level and response probability of an account. This article will in-depth dismantle the principle logic, applicable scenarios and detection methods of hot and cold account detection.

Definition of hot and cold accounts: No"Active" is so simple

In the field of marketing,"Active accounts" are not just accounts that have been logged in. More precise judgment criteria should be based on:

lDoes the user interact regularly?(Such as sending messages, liking, commenting, forwarding, etc.)

lLast active time(for exampleIf it is active within 3 days, it can be judged as hot; if it has not been active for 30 days, it can be judged as cold)

lResponse behavior for receiving information(For example, opening a message, clicking a link, sending back a message, etc.)

lEquipment status and common time periods(The account is active during the day, night or whether it is a sleeping account)

Therefore, hot and cold account detection is not a simple online and offline judgment, but based on a complete set ofComprehensive identification system of "behavior trajectory + frequency of use + device status".

Technical logic of hot and cold status recognition

To achieve accurate judgment of hot and cold status, it is usually necessary to combine the following types of detection mechanisms:

1.Behavior frequency analysis

Use the system to detect when an account has been used in the pastThe frequency of behavior within 7 days, 14 days, and 30 days, such as the frequency of sending messages, whether to participate in interactions, whether to change avatars, etc., is classified as "hot", "warm" or "cold".

2.Time window detection

Identify whether the account has been active online recently (such as daily activity, weekly activity, monthly activity). If the account is continuouslyIf there is no operation record for 30 days, it will usually be classified as a "cold account".

3.Device and client status identification

Some social platforms can identify the type of device the account is logged into, the operating system version, whether an emulator is used, etc. through the interface. real device+ Stable login status is an important feature of hot accounts.

4.Message responsiveness analysis

Detecting the average response time or click behavior of a target account after receiving information is a core indicator for assessing popularity. Those who respond promptly and interact frequently are hot numbers, while those who are unresponsive or automatically reply tend to be cold numbers.

Hot and cold status detection application scenarios

Hot and cold account detection is not only for label classification, but also directly related to marketing conversion and accurate allocation of operational resources:

lAdvertising warm-up: Avoid serving ads toOn “zombie fans”, improve ROI.

lPrivate domain operation layering: Convert hot accounts into high-frequency interactive users first, and cold accounts into"Keep an account" strategy.

lsocial fission plan: Improve fission propagation efficiency by screening popular accounts as seed users.

loutbound call/bulk filter: Reduce the risk of being blocked through hot and cold identification before large-scale SMS and group sending operations.

Multi-platform compatibility: hot and cold account detection is not universal

Each platform has different account activation rules, such as:

lTelegram:pass"Recent online time period" to determine whether it is a hot number

lWhatsApp: Judgment based on account online time, device status, and message response

lFacebook/Instagram: Judgment based on recent interaction behavior, device login status, etc.

Therefore, a truly professional hot and cold account detection tool must have"Multi-platform adaptability" and the ability to customize heat thresholds and tiering rules.

Digital Planet: A stable assistant for hot and cold account detection

During the process of filtering hot and cold accounts, if you are unable to identify the account status of different platforms, you may wish to trydigital planet. As a platform focusing on global social account detection, Digital Planet has the following advantages:

lsupportWhatsApp, Telegram, Facebook, LINE, InstagramTested on multiple mainstream platforms

lsupplyHot and cold status identification, online status judgment, and interactive capability analysisTesting services

lSelf-service upload, self-service detection, support batch operations,process automation, simple operation

lAll detections can flexibly set detection strategies to adapt to different operating scenarios.

lThe platform is stable and the interface responds quickly, suitable for daily operations, delivery screening and outbound call preprocessing.

If you are filtering and placing accounts for inaccurateLow ROI, slow interactive conversion, and headaches. Try Digital Planet’s hot and cold account detection service immediately to identify high-value users and improve conversion results from the source.

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