Initial Introduction to Skype Marketing - How can you better understand using Skype?

Many foreign trade novices don’t know much about skype communication tools when they are just exposed to skype communication tools. An article teaches you what Skype is, how to use it, and what are the tips?

1. Preliminary introduction to Skype

After installing Skype, enter the menu - Tools - Search for Skype users and try the following operations.

01. Understand your target acronyms (this is very important), and if you don't know, search for them. As an example in this article, we use:

02. When searching, you can select a country; when search results appear, you can click on the user name, sort it, and list possible contact information.

Please note that adding people is impolite unless you have good reason as an entry point.

Skype voice phone function is widely used in enterprise applications, and many companies, especially multinational companies, like to use Skype to save costs.

2. Skype search customer

Searching with keywords requires analysis from the psychology of naming names.

01. Think about how you named your account

More serious and responsible salespeople may use their product name as part of Skype username, or the company forces the product name as part of the username, otherwise few people will use their product in the username.

It is worth noting that some product name words are also used as personal names. In order to find convenience for their colleagues, some multinational companies will formulate such an unwritten rule, requiring colleagues to use their account names according to certain rules. But even if this person discovers a potential customer of Skype, he doesn't necessarily have to be a purchaser.

Summary: Unless you have strong judgment and can distinguish the product name, it is not recommended to use the product name as the keyword instead of adding strangers and friends casually.

02. "Search Skype Users" function

You can use the search function to search for country, city, gender, language, age, and then finally be sure to check "Find user My status in Skype". Only users marked "Skype me" are welcome to add others. This is very important because if you do not check the users you find and add users, it will become harassing others.

As mentioned above, the users you find through Skype me are definitely welcome to chat and make friends with him. In my experience, companies that use Skype to answer calls on their websites usually set up 1-2 Skype accounts with the status of Skype me. So, not all Skype users are boring people.

Take Jewelry as an example. Enter "Jewelry" in the search bar to get customers from many countries. You can choose the right addition, the more you add, the better, there are always a few that will be your target customers. Similar to the example "Jewelry" just mentioned, it is a product with a wide range. You can also narrow the scope and search, so that the search users will be more accurate.

When you add to a friend, if you keep sending messages to the user, it is easy to be regarded as harassment by the other party and directly put on the blacklist, so you should appropriately control your marketing times.

The first slogan you add can be: Fashion and imitation jewelry supplier.

Second ad: Hello, my friend, third time: This is xx, we have contacted by email.

If you don't get a reply three times in a row, you can ignore this user first.

For overseas marketing, you must learn to use the Google principle, especially in foreign trade, you also need to make flexible changes, otherwise you will suffer a lot.

Another situation is that the "nickname" you want to search for, and you need to swipe to read all the nicknames, you will find that some users are actually from a company, and the nickname will be followed by the company's website. In this way, you can also see the emails and other contact information on the other person's website.

3. What you find is not your target customer, so how should you deal with it better?

You can identify and distinguish which sales are the same business. Although he is not your target customer, he is very familiar with the market in his country or region. People who do business have many friends, so you can try to make friends with him. After you become friends, I believe he will also be willing to provide you with some information, and even directly introduce some potential customers to you. Even if you don’t find any customers, it’s worth making a few foreign friends.

4. Search Skype users in combination with Google

The method of searching for Skype users with Google is more targeted, but it is difficult to chat with Skype users after finding them. To make good use of this method, the most important thing is how to choose a combination of keywords. Here are some suggestions:

(1).Search in the Google version of the target country. For example, if you want to search for a UK user, the user should use http://www.google.co.uk and search in English.

(2). Keyword combination form: For customers' keywords (such as product, industry, company name) + Skype, the keyword "Skype" is best placed behind the combination keyword, otherwise the search page will be related to the introduction of Skype. The purpose of adding the keyword Skype is to search for websites that publish Skype usernames.

(3). The keyword selection of the target customer mainly depends on your own decision, which is very critical.

(4). Use Google's advanced search box to search for more accurate targeting of potential customers. The websites you find this way are usually the websites of your target group, and you can then look for the published Skype username on their website. However, remember that most Skype usernames you find will not be in the status of Skype me, and harassment is not welcome, especially those sold to them. So before you add them on Skype, make sure you have an idea of how you will introduce yourself to them and how you will connect with them. Technically, this is more demanding than telemarketing, because you may only have one chance to talk to Skype, the other party can refuse to talk to you through Skype's blocking feature, and the telemarketer can call back after hanging up.

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