Initial introduction to Skype marketing - how to better understand how to use Skype?

Many foreign trade novices are new to the Skype communication tool and don’t know much about it. This article will teach you what Skype is, how to use it, and what are the techniques?

1. Getting Started with Skype

After installing Skype, go to the menu-Tools-Search for Skype users and try the following operations.

01. Know your target acronyms (this is important) and if you don’t know them, search for them. As an example in this article we use:

02. When searching, you can select a country; when the search results appear, you can click on the username to sort and list possible contact information.

Please note that it is rude to add people unless you have a good reason as a starting point.

Skype voice calling function is relatively common in enterprise applications. Many companies, especially multinational companies, like to use Skype to save costs.

2. Skype search for customers

Searching with keywords requires analyzing the psychology of naming.

01. Think about how you name your account.

More conscientious salespeople may use their product name as part of their Skype username, or the company may force the product name to be part of their username, otherwise few people will use their product in their username.

It is worth noting that some product name words are also used as personal names. Some multinational companies, in order to provide convenience for their colleagues, will formulate such an unwritten rule, requiring colleagues to use account names according to certain rules. But even if this person finds a potential customer for Skype, he's not necessarily sourcing.

Summary: Unless you have strong judgment and can distinguish the product name, it is not recommended to use the product name as a keyword instead of casually adding strangers as friends.

02. “Search Skype users” function

You can use the search function to search for country, city, gender, language, age, and finally be sure to check "Find user my status in Skype". Only users tagged "Skype me" are welcome to have others add them. This is very important because if you don't check found users and add users, you will end up harassing others.

As mentioned above, the users you find via Skype me are definitely welcome to chat and make friends with. In my experience, companies that use Skype to answer calls on their website usually set up 1-2 Skype accounts with the status Skype me. So, not all Skype users are boring people.

Taking Jewelry as an example, if you enter "Jewelry" in the search bar, you can get customers from many countries. You can choose the appropriate additions. The more you add, the better. There will always be a few of your target customers. Similar to the "Jewelry" example just given, it has a wide range of products. You can also narrow the range and then search again, so that the users you search for will be more precise.

After you are added as a friend, if you continue to send messages to the user, it will easily be regarded as harassment by the other party and directly blacklisted, so you must appropriately control the number of your marketing.

The slogan added for the first time can be: Fashion and imitation jewelry supplier,

The second advertisement: Hello, my friend, the third advertisement: This is xx, we have contacted by email.

If you don't get a reply three times in a row, you can ignore the user first.

For overseas marketing, you must learn to use Goole principles. Especially in foreign trade, you need to be flexible, otherwise you will suffer more.

Another situation is that you want to search for the "nickname". If you scroll through all the nicknames, you will find that some users actually belong to the same company. The nickname will be followed by the company's website. In this way, you can also see the email and other contact information on the other person's website.

3. What should you do if you find someone who is not your target customer?

You can identify and distinguish sales people who are doing the same business. Although he is not your target customer, he is very familiar with the market in his country or region. A business person has many friends, so you can try to make friends with him. After you become friends, I believe he will also be willing to provide you with some information, and even directly introduce some potential customers to you. Even if you don't find any clients, it's worth making a few foreign friends.

4. Combine Google search for Skype users

The method of searching for Skype users on Google is more targeted, but it is difficult to chat with Skype users after finding them. To make good use of this method, the most important thing is how to choose a combination of keywords. Here are some suggestions:

(1).Search in the Google version of the target country. For example, if searching for users in the UK, the user should use http://www.google.co.uk and search in English.

(2) Keyword combination form: customer-specific keywords (such as product, industry, company name) + Skype. The keyword "Skype" is best placed after the combined keywords, otherwise the search page will be related to the introduction of Skype. The purpose of adding the keyword Skype is to search for websites that publish Skype usernames.

(3). The choice of keywords for target customers mainly depends on your own decision, which is very critical.

(4). Use Google’s advanced search box to search to more accurately target potential customers. The websites you find this way are usually those of your target group, and you can then look for published Skype usernames on their websites. However, keep in mind that most Skype usernames you find will not be Skype me statuses, and harassment is not welcome, especially by the person selling them. So before you add them on Skype, make sure you have an idea of how you will introduce yourself to them and how you will contact them. Technically speaking, this is more demanding than telemarketing because you may only have one chance to call with Skype, the other party can refuse to call you through Skype's blocking function, and the telemarketer can call you back after hanging up.

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