Snapchat Marketing - An article to take you to learn more about Snapchat Marketing

Snapchat is a unique platform both in terms of functionality and the content that users enjoy. Marketing with Snapchat can be daunting at first and not knowing how to get started.

⭕What brands are suitable for Snapchat marketing?

Snapchat has the largest number of users in India, and its user reach among 13-24-year-olds exceeds Facebook and Instagram in the United States, United Kingdom, France, Canada, and Australia.

Therefore, Snapchat marketing is particularly suitable for brands whose target market is shown in the picture above, and whose target audience is Generation Z or people under the age of 35.

⭕Why do you need to do Snapchat marketing?

1. Snap users are likely to make impulse purchases on the platform

Snapchat can connect brands and users through the “Discover” icon on the right side of the home screen. For example, users can consume content on Snapchat, such as Cosmopolitan magazine and MTV. Data shows that in 2021, the daily free time of Snapchat users increased by 35%.

2. Less competition means more opportunities.

Almost all successful e-commerce brands run large marketing campaigns on Facebook, Instagram, Twitter and even Pinterest. But with many brands yet to gain a foothold on Snapchat, competition is relatively light.

3. Snapchat’s content is engaging

The content on Snapchat is very unique and has the function of "burning after reading", which is more attractive to users and has stronger user stickiness. Brands can attract more users' attention through innovative activities on Snapchat, which is more effective than advertising focused on Facebook.

⭕How to use Snapchat for marketing?

In this section, Xiao U will teach you how to use Snapchat for marketing. It is divided into two parts: personal account and corporate business:

[Use personal account]

1. Download the App—Register an account—Add friends—Generate Snap code.

From downloading the app, registering for an account, adding friends, and generating unique identifiers to your promotion outside of the site, you gradually build your Snapchat fan base. Little U teaches you the steps step by step

In terms of adding friends, Snapchat supports adding address books, adding usernames, finding nearby people, and adding Snapchat codes. For old customers with mobile phone numbers, you can import your mobile phone address book to check whether you have a Snapchat account. For its new practicality, it is just a username (try a word combination according to your management category, such as Kitchenlover/Fashionlady01, a "+" appears after the word group to add and discover nearby people.

2. Expand your circle of friends Once you have a Snapchat code, you can use off-site promotions to expand your circle of friends. For example, when other platforms publish compelling content, attaching your Snapchat code to the drum image encourages others to encourage you.

3. Publish content

The operation process is shown in the figure below

The most commonly used feature of Snapchat is filters

There are two types of filters on Snapchat: Geofilters and Snapchat Lenses.

Geofilters are placed on snapshots and can include information about geographic location, local weather, elevation, speed, and more. To include geofilters in your snaps, don’t forget to enable Snapchat access to your location in settings. Snapchat Lenses are also known as Lens filters. Using the Snapchat Lens filter requires selecting the front camera option and placing your finger on your face. Snapchat will scan your face and apply automatically. If it doesn't show up right away, you'll need to try again.

When you see the small circles at the bottom of the app, you're in Snapchat Lens Filter mode. You can scroll through different filters

Now that we’ve talked about how Snapchat works, it’s time to talk about how to create the content itself.

Generally speaking, merchants use Snapchat to promote their products and publish new product launches, promotional activities, operation guides for using products, etc. For example, if your online store sells clothes, create a demo of your store’s clothes on Snapchat. You can also post behind-the-scenes details of your work on Snapchat, such as new product development, packaging and shipping, working late into the night, etc. Showing this kind of behind-the-scenes stuff is more likely to make consumers feel good about your brand than just showing merchandise and events, and yes, it can help improve your brand image.

It is highly recommended that you have a plan before posting to not only plan what you are going to post but also help specify how often you will post. Posting regularly is crucial to Snapchat marketing because posting regularly helps increase brand exposure and views. Calculate how long your users typically spend on their phones and post within a similar time frame each time.

Posts are best presented in the form of a series, because photos and videos can be presented in a short period of time, and too much content will not leave a deep impression and it is easy to miss the point. If you want to introduce a product, it is impossible to show all aspects of the product in 10 seconds, so a series of videos/photos is very necessary. At the same time, we must also pay attention to the interestingness of the content. After all, Snapchat is filled with young Gen Z, who prefer creative content that’s lighthearted and fun

Tip: Offering exclusive discounts to Snapchat users is also a great marketing strategy. Exclusive discount codes will help you attract more customers.

[Business Account]

In order to use Snapchat for marketing more effectively, creating a Snapchat business account is necessary. A Snapchat business account allows merchants to perform more actions on the platform and support more companies, including:

Use Ads Manager to place ads on Snapchat.

Target custom creations to reach your desired audience.

Target custom creations to reach audiences in specific regions

1. How to create a Snapchat business account?

First visit the Ads Manager:

accounts.snapchat.com/accounts/login?client_id=adsapi&referrer=https%3A%2F%2Fads.snapchat.com%2Finstant-setupLog in to your Snapchat account

Then enter your company name, select your business country and transaction currency. Please click on the video for details:

2. How to use Business account
After the activation is completed, you can place advertisements in the merchant backend to see what the benefits are. You can also use Snapchat Insights, a built-in analytics tool, to see who is viewing your content and what is driving your Snapchat publishing strategy

You can see:

Views: The number of weekly and monthly news views for the brand. You can also see how much time users spendRead each story.

Reach: Find out how many people your content reaches each day, along with average watch time and story view percentage.

Demographic information: Find out the age of your audience, their location, and information about their interests and lifestyle

Tip: You need to reach a certain number of followers to view Business Insight Additionally, you can sponsor AR lens filters and geo filters.

(1) Sponsor AR lens filters

75% of Snapchat users use AR filters every day, so creating sponsored photos that include your brand is an especially effective way to expose your brand.

First you need to design your art in 2D or 3D software, then import it into Lens Studio (free) Use Lens Studio Effects to animate it and submit it to Snapchat for review. Once approved, publish and promote your effects. For the 2020 Super Bowl, brands like Mountain Dew, Doritos, and PepsiCo have created sponsored AR filters for Snapchat.

(2)Design a sponsorship filter

Geofilters can include adding emojis or designed stickers, including location information or changing the color of the Snap. In addition to using the filters already available on the platform, you can also create filters that fit the tone of your business

Start by creating your own Snapchat. When creating a filter, you can add additional elements such as logo, introduction, product launch, and event introduction. Then select a start and end date, and an available location (only users within the settings area will have access to it). Submit to Snapchat for review, usually approved within 3 hours.

3. A good helper for off-site traffic, swipe up to visit your website

The Snapchat "Swipe Up to Call" and "Other Swipe Up to Send Text" features allow users to visit a business website or download an app, or swipe up to call a business or send a text message. But the feature is currently only available in some regions, including the United States and the Middle East.

4. Use Snapchat for Advertising & Snap Shop

Snapchat ads can come in many forms, including

(1) Snap ads

(2) Collection ads Collection ads

(3) Story ads

(4)Dynamic adsDynamic ads

Snapchat Business accounts can set specific audiences, such as age, language, region, etc.

Snapchat store

In addition, Snapchat also has a Shop store function, which can display products on your homepage, and users can click on the product image to jump to your website (supports Shopify direct link)

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