Snapchat Marketing – an article will help you learn more about Snapchat Marketing

Whether in terms of features or content users like, Snapchat is a unique platform. Marketing with Snapchat in the beginning can be daunting and don't know how to get started.

⭕What brand is suitable for Snapchat marketing?

Snapchat has the largest number of users in India, with its 13-24-year-old user coverage exceeding Facebook and Instagram in the United States, the United Kingdom, France, Canada, Australia.

Therefore, Snapchat marketing is particularly suitable for the brand that is shown in the picture above, with a target audience of Gen Z or under 35.

⭕Why do Snapchat marketing?

1. Snap users are likely to make impulse purchases on the platform

Snapchat can connect brands and users through the "Discover" icon on the right side of the home screen. For example, users can use content on Snapchat, such as Cosmopolitan magazine and MTV. Data shows that in 2021, Snapchat users' spare time per day increased by 35%.

2. The less competition, the more opportunities

Almost all successful e-commerce brands are conducting big marketing campaigns on Facebook, Instagram, Twitter and even Pinterest. But since many brands have not yet gained a foothold on Snapchat, the competition is relatively small.

3. Snapchat's content is very attractive

The content on Snapchat is unique, with the “fire after reading” function, which has a stronger appeal to users and a stronger stickiness. Brands can attract more users’ attention through Snapchat’s innovative activities, which is better than focusing on Facebook’s advertising.

⭕How to use Snapchat to market?

In this section, Little U will teach you how to use Snapchat for marketing. It is divided into two parts: personal account and corporate business:

[Use personal account]

1. Download the App—Register an account—Add friends—Generate Snap code.

From downloading the app, registering an account, adding friends, generating exclusive identification codes, you gradually form your Snapchat fan base when you promote outside the website. Xiao U teaches you the steps step by step

In terms of adding friends, Snapchat supports adding address books, adding usernames, finding nearby people, and adding Snapchat code. For old customers with mobile phone numbers, you can import your mobile address book to see if you have a Snapchat account. In terms of its new practicality, it is a user name (try word combinations according to your management category, such as Kitchenlover/Fashionlady01, and the phrase "+" appears after it and find people nearby.

2. Expand your circle of friends Once you have the Snapchat code, you can use off-site promotions to expand your circle of friends. For example, when other platforms publish compelling content, attach your Snapchat code image to encourage others to encourage you.

3. Post content

The operation process is shown in the figure below

The most commonly used feature of Snapchat is filters

There are two filters on Snapchat: Geofilters and Snapchat Lenses.

A geo filter is placed on a snapshot and can contain information about geographic location, local weather, altitude, speed, and more. To include geo filters in snapshots, don't forget to enable Snapchat in settings to access your location Snapchat lenses are also called lens filters. Using the Snapchat Lens filter requires selecting the front camera option and placing your fingers on your face. Snapchat will scan your face and apply automatically. If it doesn't show up immediately, you need to try again.

When you see a small circle at the bottom of the app, you are in Snapchat lens filter mode. You can scroll different filters

After talking about how Snapchat works, it's time to talk about how to create the content itself

Generally speaking, merchants promote their products through Snapchat and will publish new product releases, promotional activities, operation guides for using products, etc. For example, if your online store sells clothes, create a demo of your store clothes on Snapchat. You can also post the behind-the-scenes details of your work on Snapchat, such as new product development, packaged delivery, working until late at night, and more. Showing something behind this is more likely to make consumers feel good about your brand than just displaying products and activities, and yes it helps to enhance the brand image

It is highly recommended that you have a plan before you publish, not only planning what you want to publish, but also helping specify how often you publish regularly is essential for Snapchat marketing, as regular releases help increase brand exposure and browsing. Calculate how long your users often spend on their phones, each time posting in a similar time frame.

Posts are best presented in series, because photos and videos can be presented in a very short time, too much content will not leave a deep impression, and it is easy to miss the focus. If you want to introduce a product, it is impossible to display all aspects of the product within 10 seconds, so a series of videos/photos is very necessary. At the same time, we should also pay attention to the fun of the content. After all, Snapchat is full of young Gen Z who prefer relaxing and fun creative content

Tips: Offering exclusive discounts to Snapchat users is also a good marketing strategy. Exclusive discount codes will help you attract more customers.

[Company Account]

To use Snapchat for marketing more effectively, it is necessary to create a Snapchat business account. The Snapchat business account allows merchants to perform more operations on the platform, supporting more companies, including:

Use the Ad Manager to serve ads on Snapchat.

Put the target custom creative age to the audience you want.

Target custom creations to reach audiences in specific areas

1. How to create a Snapchat business account?

First access to the Ad Manager:

accounts.snapchat.com/accounts/login?client_id=adsapi&referrer=https%3A%2F%2Fads.snapchat.com%2Finstant-setupLogin to your Snapchat account

Then enter the company name, select the business country and the transaction currency. For details, please click on the video:

2. How to use a Business Account
After the activation is completed, you can place advertisements in the merchant’s background to see what are the benefits. You can also use Snapchat Insights, a built-in analytics tool to see who is looking at your content and what is driving your Snapchat publishing strategy

You can see:

Views: The brand’s weekly and monthly news views. You can see how much time the user spendsSee every story.

Contact: Understand how many users your content reaches every day, as well as the average viewing time and percentage of story viewing.

Demographic information: Find out the age of your audience, their location, and information about their interests and lifestyle

Tip: You need to reach a certain number of followers to view Business Insight In addition, you can also sponsor AR lens filters and geo filters.

(1) Sponsored AR lens filter

75% of Snapchat users use AR filters every day, so creating sponsored photos containing your brand is a particularly effective way to expose your brand

First you need to design your artwork in 2D or 3D software, then import it into Lens Studio (free) to make an animation using lens studio Effects and submit it to Snapchat for review. Once approved, release and promote your effects For the 2020 Super Bowl, brands such as Flying Waves, Doritos and Pepsi have created sponsored AR filters for Snapchat.

(2) Design a sponsored ground filter

Geo-filters can include stickers that add emojis or designs, including location information or changing the color of the Snap. In addition to using filters already available on the platform, you can also create filters that fit the tone of your business

First, create your own Snapchat. When creating filters, you can add additional elements such as logo, introduction, product release, and event introduction. Then select the start date and end date, and the available location (it is only available to users in the settings area). Submit to Snapchat for review and will usually be passed within 3 hours.

3. Good helper for traffic drainage off-site, swipe up to visit your website

Snapchat "Swipe Up to Call" and & Other Swipe Up to Send SMS" features allow users to visit commercial websites or download apps, or swipe up to call or send SMS to businesses. But the feature is currently only available in some regions, including the United States and the Middle East.

4. Use Snapchat to advertise & Snap Shop

Snapchat advertising can take many forms, including

(1) Snap ads

(2) Collection ads

(3) Story ads

(4) Dynamic ads

Snapchat Business Account can set specific audiences such as age, language, region, etc.

Snapchat Store

In addition, Snapchat has a Shop store function, which can display products on your homepage. Users can click on product images to jump to your website (support Shopify direct links)

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