How to analyze Indonesian customer portraits? 6 key dimensions that cross-border e-commerce brands must

In the growth process of cross-border e-commerce in Indonesia,Construction of customer portraitsIt is becoming a key link worth investing more than traffic delivery. The better you understand the user, the easier it will be to convert; conversely, the greater the investment, the less controllable the effect will be. especially inToday, as WhatsApp has become the main communication tool and user tiered operations have become the mainstream approach, merchants need to use accurate data and intelligent tools to build aTraceable, analyzable, and executable Indonesian customer profiling system.

This article will combineThe intelligent filtering and labeling functions of the Digital Planet platform, share the most critical customer profile dimensions in Indonesian cross-border e-commerce private domain operations, helping you from crowd identification to personalized contact, and truly build a private domain growth flywheel for your brand.

WhyIs "fuzzy crowd" the biggest waste of private domain marketing in Indonesia?

In daily operations in Indonesia, many brands collect a large amount of user information, including mobile phone numbers, order records, consultation records, etc., but they still face several core problems:

lIt is impossible to determine whether the customer actually exists or is registered.WhatsApp

lThere is no basis to judge whether the customer has purchase intention or re-purchase potential.

lEveryone uses the same words and sends the same messages

lThe customer pool is not updated in a timely manner, resulting in repeated sending of information or even being blocked.

The root cause is: the in-depth analysis of customer portraits has not been completed, and there is a lack of layering, labeling and behavior trajectory management. If you want to achieve a high conversion rate in Indonesia, you must"Accurate identification + dynamic tracking".

How Digital Planet Helps Build Real, Actionable Customer Profiles

Digital Planet Platform supports globalNumber screening, status identification and active label judgment for 244 countries, helping cross-border e-commerce brands quickly build executable customer portrait models. The following are the most commonly used ones in the Indonesian market6 key dimensions:

Dimension one:Account registration status

Register or notWhatsApp is the “ticket” for private domain marketing. Digital Planet can quickly screen whether a mobile phone number has been activated for WhatsApp to avoid wasting messaging resources on unregistered users.

Dimension two:Account activity (recent7 days/30 days)

passThe AI ​​model determines whether a user has actively used WhatsApp in the past 7 or 30 days, and can be divided into highly active, medium active, and silent users based on this to determine marketing intensity and message frequency.

Dimension three:Account risk level

Identify abnormal accounts such as account ban history, complaint risk, and virtual accounts to avoid the main account being blocked. It can also eliminate junk users and improve the quality of customers in the pool.

Dimension four:Behavior tags (first-time purchase, repeat purchase user, etc.)

Cooperate with e-commerce backend order records and customer service interaction information to mark usersLabels such as "first-time purchaser", "repeat purchaser" and "refunder" are used for precise communication and activity targeting.

Dimension five:geographical tag

Indonesia has a vast territory, and the consumption capabilities of different islands vary greatly. Digital Planet supports automatic marking according to the location of the mobile phone, helping brands formulate regional operation strategies (such as Java Islandvs Sumatra etc.).

Dimension six:interactive tags

According to whether the user clicks, whether to add friends, and whether there is a reply record, mark"High interaction", "low interaction" and "unresponsive" labels provide data support for subsequent secondary marketing decisions.

Customer portrait implementation scenario: the complete link from identification to conversion

Digital Planet not only provides label identification tools, but also assists brands in implementing the following operational actions:

lFilter user portraits before sending the first message: Make sure to only send messages to registered+Active users send messages

lAutomatically export high-converting customer pools: Filter target groups based on portrait tags and import them into the group sending system

lCarry out differentiated marketing based on portrait dimensions: For example, highly active users will push new products, and silent users will push activation benefits.

lEstablish a dynamic management mechanism for customer pools: Regularly rescreen customer status and update portrait labels to avoid"Zombie customer pool"

Practical Advice: Portrait Construction≠Big data, but “correct labeling + stable tracking”

Many brands think that building a portrait requires complex algorithms and data warehouses, but this is not the case. A truly useful portrait is one that can assist sales and operational decisions, can be quickly executed, and can be automatically updated.

digital planet platform"Mobile phone number" is the core ID, and AI is used to determine its account status and behavioral performance, helping cross-border merchants improve conversion rates in the following links:

lPrivate domain pool construction phase: screening out real, active, and communicable users

lCustomer tag management stage: define user behavior tags and automatically mark them

lRefined reach stage: formulate reach content and frequency that fit the user profile

lMarketing review stage: track the interaction data of tagged people and optimize follow-up strategies

Conclusion: Only by understanding customers from data can we win the initiative in the Indonesian market.

Competition in the Indonesian cross-border e-commerce market is fierce. What brands compete with is not who has more traffic, but who understands users better and knows how to communicate better. Customer portraits are not"Concept word", but a data system that you can use, update, and execute every day.

The Digital Planet platform has fully supported the number detection and portrait recognition functions in the Indonesian market., supports batch import, automatic layering, and label export, and is now open for free trial. Welcome to contact customer service to obtain access instructions to help you build your own brand in the Indonesian market.“Convertible Customer Map”.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official