In the current WhatsApp environment, how to use screen numbers to improve the overall conversion rate

do it nowIn WhatsApp marketing, the biggest feeling of many teams is that there are more and more numbers, but fewer and fewer people can actually convert. In the past, a large number of mass messages could still produce results. Now, if the quality of the front-end data is not enough, no matter how hard the customer service works and no matter how frequent the mass messages are, it will be difficult to steadily improve the overall conversion rate. Especially in cross-border e-commerce, finance, local services and private domain operation scenarios, more and more teams have begun to put "screening" in front of marketing, instead of waiting to slowly eliminate low-quality users later.

What the filter number really affects is not just the sending success rate, but the efficiency of the entire back-end operation. because nowIn the WhatsApp environment, there are more and more low-active numbers, silent users, abnormal accounts and short-term registration data. If not filtered in advance, subsequent private chats, customer service and communities will be slowed down by a large amount of invalid traffic.

why nowWhatsApp increasingly relies on screening numbers

Many teams used to think that as long as the number is activatedWhatsApp, you can enter the group sending system. But now the environment has changed obviously. Although many numbers can send messages normally, users are not online for a long time; although some accounts can receive messages, they rarely reply; some numbers are short-term marketing accounts, and it is difficult to form long-term operational value in the future.

If a large number of these numbers enter the system, several problems will arise:

lThe volume of mass mailings is getting bigger and bigger, but the response rate is getting lower and lower.

lCustomer service contacts many users every day, but not many actually make transactions.

lThere are more and more people in the private domain, but the activity is getting worse and worse.

lAdvertising remarketing costs are getting higher and higher

Many teams discovered later that the problem was not necessarily the marketing action, but that the previous numbers were not screened cleanly.

Opening the status is only the first step

Nowadays, many people do screening, but they still only look at"Have you opened WhatsApp?" But what really affects the conversion rate is far more than this layer.

Because the activation status only shows that the number exists, it does not mean that the user is still using it.

More importantly, actually:

lIs the user active recently?

lWhether it is online for a long time

lWhether there is an abnormal state

lAre you a long-term user?

For example, enable bothFor WhatsApp numbers, if one is online for a long time and has continuous interaction, and the other is barely online for half a year, the subsequent operational value will be completely different.

Therefore, more and more teams have begun to incorporate active screening into the screening process, instead of just looking at the activation status.

How high-converting teams typically handle numbers

Many high-converting teams are no longer"First send in bulk and then screen" was changed to "First screen and then operate".

The more common process is usually:

lUnify the number format first

lRemove the weight again

lDo it againWhatsApp activation detection

lRescreen active status

lFinally layered by tags

After processing in this way, the data entering the customer service system and mass messaging system will be much cleaner.

For example, highly active users can be given priority to enter key private messages; ordinary active users are suitable for continuous cultivation; low-active numbers reduce the frequency of sending; abnormal accounts are directly filtered.

A truly stable conversion rate usually does not depend on"Send more", but rely on "first screening to be more accurate".

Why active users directly affect conversion rates

Many teams will later discover that people who are really easy to form deals usually have obvious long-term behaviors.

For example:

lLong term online

lReply frequency is stable

lLong service life

lInteractive behavior is obvious

It is easier for these users to enter the long-term private domain and make subsequent repurchases.

In contrast, although a large number of low-activity numbers can send messages, few people actually communicate with them.

So now many mature teams no longer pursue"The more numbers, the better", but focus more on "the proportion of high-quality users".

especiallyAs the WhatsApp environment becomes more and more complex, what really matters is not the sending ability, but the quality of front-end data.

Why do mass messaging and customer service both rely on front-end screening numbers?

Many teams will attribute conversion rate problems to speaking skills, customer service capabilities or delivery time, but in fact, the quality of front-end screening will directly determine the difficulty of subsequent operations.

If customer service is faced with a large number of low-quality numbers every day, they will become increasingly exhausted; if most of the group sending systems are silent users, it will be difficult to form interactions no matter how many calls are sent.

The truly reasonable way is to allow high-quality users to enter key operating pools first.

For example:

lHighly active users are prioritized for private messaging

lLong-term online users are given priority to join the group

lPrioritize customer service for high-value users

lLow active numbers reduce contact frequency

In this way, the overall conversion rate will be much more stable later.

Digital Planet can be placed in the screening front-end process

Many teams now doWhen WhatsApp screens accounts, it will first use Digital Planet to conduct screening tests to filter empty accounts, abnormal accounts, and low-activity numbers in advance, and then combine active status, regional labels, and long-term behaviors to complete further stratification. Digital Planet supports free trial screen number detection, which is suitable for basic processing on the WhatsApp marketing front-end.

In this way, subsequent mass messaging, customer service and private domain operations will significantly reduce a lot of ineffective consumption.

Many teams really started to improve their overall conversion rate, not because they suddenly changed their words to a more powerful one, but because the front-end numbers finally became clean.

futureWhatsApp operations will increasingly favor “high-quality users”

Many teams used to doWhatsApp is more like sending volume. Whoever has more numbers, whoever sends more powerful messages, and whoever has wider coverage will be more likely to get results. But now more and more people have begun to realize that real and stable growth actually comes from high-quality users.

futureWhatsApp screening will also become more and more biased towards:

lactive identification

llong-term behavioral judgments

lUser label layering

lHigh value user screening

Because what really determines the conversion rate in the future is never the number of numbers, but the people who correspond to them.

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