Which industries are suitable for IG female user screening? How to choose clothing, beauty, and medical beauty?

Instagram has been an important traffic portal for the female consumer industry over the years, especially for clothing, beauty, skin care, light medical beauty, accessories and women’s lifestyle projects. Many teams will use IG as a long-term traffic platform. But now more and more operation teams have discovered that if they simply deliver pan-traffic, subsequent conversions will become increasingly unstable. There are a lot of clicks on the ads, and the interaction data is also very good. However, the proportion of users who have truly entered the private domain, interacted for a long time, and continued to consume has not increased significantly.

It is precisely because of this that more and more people are beginning to"IG female user screening" is done separately. Because compared with a large amount of general interest traffic, the female user label itself will be more stable, and the subsequent consumption behavior differences between different female users will also be very obvious.

WhyIG female users are becoming more and more valuable

Instagram itself is a visual consumption platform, and female users are more active in content interaction, brand attention and long-term consumption.

Especially:

lBeauty

lapparel

lMedical beauty

lSkin care

laccessories

These industries themselves rely more on long-term content reach.

Many teams used to like to directly run interest words, such as fashion, beauty, outfit, skin care and other tags. But now more and more people are discovering that the coverage of interest words is getting wider and wider, and more and more general traffic spreads from the platform.

The result is:

lThe proportion of male traffic mixed in increases

lThere are more and more low-interaction users

lShort-term click users are becoming more and more common

lPrivate domain backends are becoming increasingly difficult to settle

So now more and more people are beginning to screen female users first, and then decide on subsequent operational actions.

The apparel industry is more suitable based on age group

Although the apparel industry is also dominated by female users, it is more dependent on age groups.

Because women of different ages have very different consumption habits.

For example:

lYoung women prefer fast-paced content

lMid- to high-spending women prefer long-term brand awareness

lMature women prefer stable purchasing habits

If all female users operate in a unified manner, subsequent conversions will become increasingly chaotic.

So many costume teams now do:

Screen women first;

Let’s look at the age group;

Finally, do the content distribution.

Because what really affects the transformation of clothing is often not“Is she a woman?” but “what type of female user does she belong to?”

Why the beauty industry relies more on highly interactive female users

The beauty industry is different from the clothing industry.

The beauty industry relies more on:

llong term interaction

lContent trust

lKeep planting grass

lPrivate domain precipitation

Many beauty users will not make an immediate purchase because of one advertisement, but will watch the content and interact for a long time, slowly building trust.

Therefore, many mature beauty teams will now pay special attention to:

lFemale user activity

llong-term interactive behavior

lonline frequency

lContent retention habits

Because the ones who are most likely to repeat purchases are usually not short-term click users, but long-term active female users.

Because of this, the beauty industry now increasingly relies on high-interaction female screening.

Why does the medical beauty industry pay more attention to"Long-term stable user"

The biggest difference between the medical beauty industry and clothing and cosmetics is that it relies more on long-term relationships.

The real value of many medical beauty projects is not a one-time transaction, but long-term repurchase and continuous service.

Therefore, the medical beauty team is now paying more attention to:

lLong online status

llong-term active behavior

lStable device usage

lHigh-spending female users

Because the unit price of medical beauty itself is higher, the back-end is more afraid of low-quality traffic.

If a large number of pan-female users enter the system, customer service and private domains will become increasingly heavy.

Because of this, many medical beauty teams have now begun:

Screen women first;

Rescreening is active;

Rescreen long-term behavior.

In this way, subsequent private domain operations will be much more stable.

Why can’t female users do private domain uniformly?

Many teams used to think that as long as they were female users, they could operate uniformly. But really long-termPeople in the IG private domain will later discover that the differences between female users are actually very big.

For example:

lYoung women prefer content interaction

lHigh-spending women prefer long-term brands

lMedical beauty users prefer a sense of service

lApparel users prefer visual update frequency

If all female users are unified in mass messaging and customer service, the private domain will become increasingly chaotic.

So now many mature teams have begun to do:

lActive stratification of female users

lLong-term online user screening

lhigh-consumption women label

lClassification of women in different regions

This will make the subsequent operational rhythm much clearer.

Digital Planet can cooperate with female user screening

Many teams now doWhen screening female users on Instagram, they will first conduct a screening test through Digital Planet, and then combine gender identification, active status and long-term behavior to complete further stratification. Digital Planet supports free trial screening test.

After this process, and then entering the advertising, customer service and private domain stages, the overall user quality will be significantly more stable.

Especially teams that have been running clothing, beauty and medical beauty projects for a long time will clearly feel that after the proportion of precise female users increases, subsequent interactions and conversions will be easier.

futureIG operations will increasingly favor “high-quality female users”

Many teams used to doInstagram is more like fighting for exposure. But now more and more people have begun to realize that real long-term and stable growth actually comes from high-quality female users.

futureIG female user screening will also become more and more biased towards:

lgender identification

lActive user screening

llong-term behavioral analysis

lHigh-spending women stratified

Because what really determines back-end conversion is neverIG traffic itself, but the corresponding people behind it.

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