How to screen numbers before WhatsApp group sending, what steps should be taken to detect WS numbers and clean marketing lists?
Before sending a group message on WhatsApp, the least recommended thing to do is to get a file of mobile phone numbers and send them all directly. Duplicate numbers, format errors, and data without WhatsApp are mixed together. Not only is it difficult to manage later, but it is also difficult to determine which customers are worthy of continued maintenance.
A more practical process is:Number sorting → WhatsApp activation test → List classification → Arrange different content according to customer type. Detection is only the first half, what really affects the subsequent results is how to operate after screening.
Before sending in bulk, sort out the numbers themselves first
Overseas customer data usually comes from different places, including official website forms, advertising leads, historical orders, or customer information accumulated in the past.
When these numbers are put together, it is easy for the format to be inconsistent.
For example, the same number appears repeatedly, local numbers are mixed with international formats, the country code is missing, orExcel automatically converts long numbers into scientific notation.
do it formallyBefore WhatsApp filters, you can first sort out duplicate numbers, obvious format errors and international area code issues. In this way, subsequent WS number detection will be clearer, and it can also reduce repeated processing of the same number.
Before actually sending, putScreen out WhatsApp activation status first
The mobile phone number is normal, but it does not mean that it has been registered.WhatsApp.
If subsequent major preparations passTo reach WhatsApp, the first step is to know which of the existing numbers have the basis of WhatsApp account.
Digital Planet SupportBatch screening of WhatsApp numbers can import the sorted mobile phone numbers into the test and distinguish the WhatsApp activation status among them. For tens of thousands or hundreds of thousands of overseas numbers, this batch method is more suitable for long-term use than manual confirmation one by one.
After screening, you can at least divide the data into:
DetectedWhatsApp activated number
You can continue to enterData compilation of WhatsApp channels.
No number corresponding to activation status was detected
Save separately, no need to continue andWS numbers are mixed together.
In this way, the subsequent marketing list will no longer be a large document with no distinction at all.
After testing, do not immediately put all numbers into the same round of marketing
This is a step that many people tend to overlook.
WhatsApp has been activated, which only means that the account channel exists, but it does not mean that all numbers should receive the same content.
If the original customer information still has source information, you can continue to do simple grouping.
for example:
Recent advertising or official website clues
You can focus on following up on the products that customers are concerned about at that time.
Historical transaction customers
More suitable for old customer content such as new products, replenishments, upgrades, and after-sales services.
Old data that has not been interacted with for a long time
It is not suitable to use the same sending frequency as recent leads, and the priority can be lowered.
Customers from different countries
Content languages, products and delivery times can also be scheduled separately.
This is better thanIt is more practical to "screen out WhatsApp accounts and send them all together".
Marketing content should be significantly different for new leads and old customers
People who have just entered the customer base are usually still learning about the product.
This type of customer is more suitable to see product introductions, FAQs, usage scenarios, price ranges or customer service entrances. Don’t pile too much content at once.
Old customers are different.
People who have already purchased a product will easily feel that the content is not relevant if they receive the most basic product introduction again. Old customers are more suitable for maintenance around new products, related products, replenishment, upgrades or follow-up services.
soAfter the WhatsApp detection is completed, it is best not to just create an "activated list", but to continue to combine your own customer information and divide it into different marketing groups.
Bulk content can also be written according to the source of customers
Where the customer comes from often determines what the first sentence should be.
For example fromCustomers who enter through Facebook ads can continue to focus on the products or activities they saw at that time.
If you consult customers on the official website, you can directly communicate with them about their original product requirements.
Customers with historical orders can start from previously purchased products.
If you don’t know the source of the customer at all, even ifWhatsApp accounts are normal, and marketing content can easily turn into very general advertisements.
Therefore, when filtering numbers, it is recommended to retain the source tag in the original file. Digital Planet is responsible forThe WhatsApp activation status is filtered out, and the original advertising source, product category, country and other fields are retained, which will be much more convenient for subsequent marketing.
The filtered list can be used at different paces
WhatsApp marketing may not necessarily all lists be used on the same day.
It can be divided into different rhythms according to the data situation.
New leads generated recently can be given priority for follow-up in the near future.
For customers with historical transactions, you can arrange regular customer maintenance according to the product cycle.
For data that has not been interacted for a long time, the frequency can be reduced and reused when there are new products, activities or relatively clear new content.
If a customer has made it clear that they no longer wish to receive marketing content, do notWhatsApp is activated and put back on the active promotion list again.
In this way, the list will become clearer the more you use it, instead of re-retrieving all the numbers for each event.
After testing, you can continue to observe which marketing groups perform better
After the numbers are screened out, you can also optimize the next round of data based on your own marketing results.
For example, if new customers in a certain country respond well, you can continue to focus on maintaining this category; a certain type of historical customers respond better to new product content, and you can create a separate old customer group next time; for some long-term silent data that have not been interacted for many times in a row, you can further reduce the frequency of use.
What we see here is not the inquiry or order detected by Digital Planet, butActual feedback generated during your own subsequent marketing process.
Digital Planet is responsible for the frontWhatsApp number screening, subsequent responses, consultations, transactions and other results will continue to be recorded in your own customer service or customer management process. By separating the two parts, the data is easier to understand.
Screening before mass sending on WhatsApp ultimately comes down to “different lists, different marketing”
WS number detection is not the last step before mass sending.
First, go through Digital PlanetIt is more suitable to truly enter marketing by screening the WhatsApp activation status clearly and then combining the original country, source, new and old customers and other information to continue grouping. Recent clues will focus on following up on demand, old customers will do maintenance, long-term silent data will reduce the frequency, and different customers will use different content and rhythm.
do thisFor WhatsApp group sending, the focus has changed from "how many numbers can be sent" to "which numbers are suitable for sending what content", and the list will become clearer the more you use it.
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