How to use Telegram diversion link? What should we pay attention to when allocating links when attracting traffic from multiple entrances?

Telegram diversion link, mainly used inMultiple advertisements, website portals, different salespeople or different countries traveling at the same timeTG diversionscene. All traffic uses the sameAlthough the Telegram link is simple, it is difficult to tell where the user comes from later, and it is not convenient to determine which channel brings more traffic.

If there are many promotion entrances, a more practical way is to split the links according to channels in advance.One group is used for Facebook ads, another group is used for the website, and different entrances are used for the Japanese market and the Southeast Asian market, so that Telegram traffic has a clear source from the beginning.

What problems does Telegram's diversion link mainly solve?

When Telegram traffic first starts, one link is often enough.

But as there are more and more promotion channels, obvious problems will arise at the same entrance.

For example, at the same time:

lFacebook advertising;

lGoogle advertising traffic;

lAn independent station is located at the customer service entrance;

lPublish content on different social platforms;

lPromotion in multiple countries;

lMultiple salespeople develop customers separately.

If they all jump to the sameAt the Telegram entrance, you only know "Someone has come in" at the end, but it is difficult to quickly determine where these users are from.

The function of the diversion link is to manage different traffic entrances separately in advance.

It is best to use different ads for differentTelegram entrance

Assume simultaneous promotionProduct A and Product B.

Product A advertisement and Product B advertisement both use the same TG entrance, so after the user enters Telegram, he needs to re-confirm what content he has seen before.

If two ads use different diversion links, the source behind them will be clearer.

For example:

A product advertisement → A entrance

B product advertising → B entrance

Official website customer service →Official website entrance

Event page → Activity entrance

This is not done to increase the number of links, but to give each entry a clear purpose.

When sorting out marketing data later, it will be easier to know which channels are worth continuing to invest in.

When promoting in multiple countries, it is best to separate the regions in advance

Telegram is often used for overseas promotion. If you do multiple markets such as the United States, Japan, Thailand, and Vietnam at the same time, and all the entrances are mixed together, subsequent operations will be more troublesome.

Languages, time zones, product focus, and customer service personnel may differ from country to country.

Therefore, different entrances can be established according to the market, for example:

Japanese market uses JapaneseTG entrance;

Thai market uses ThaiTG entrance;

The European and American markets are then split according to their own promotion methods.

In this way, after users enter, they can more naturally respond to local content, customer service orTelegram group.

Especially as the advertising scale increases, the clearer the regional entrance is, the easier it will be for subsequent user management.

Do not mix group links, customer service links and private chat entrances into one

Telegram taps don't necessarily all point to the same place.

Different paths can be designed based on different business purposes.

Content-based promotion

can enterTelegram channels or content groups allow users to learn about products, information and activities first.

Customer consultation

It is more suitable to enter the customer service or sales private chat entrance.

Community operation

You can enter the corresponding topicTelegram group.

Event promotion

You can use a separate event entrance to facilitate separate statistics and adjustments after the event.

If a user just wants to inquire about the price but is thrown directly into a large group, the experience is often not very good.

So before diversion, think clearly: where should the user go after clicking the link.

It is best to unify link naming from the beginning

When there are few promotion entrances, it is not a big problem to write the link name casually.

But after the number of entrances reaches dozens, if there are no unified rules for naming, it will soon become difficult for even you to understand.

You can name it according to simple rules, such as:

Country + channel;

Product + channel;

Salesperson + region;

Event + date.

picture:

JP-Facebook

TH-Web

ProductA-TikTok

Sales01-EU

This kind of rule does not need to be complicated, as long as the source can be understood at a glance.

After the diversion, focus on which entrance brings more suitable users.

Telegram diverting links is not just for counting clicks.

When actually doing marketing, what deserves more attention is the actual performance behind each entrance.

For example, an advertisement bringsThere are many TG users, but there is basically no continued interaction after entering; the other entrance does not have the largest number of users, but users are more willing to stay, join the group, or continue to consult.

At this time the actual value of the latter may be higher.

Therefore, after the diversion, you can continue to record in your own marketing system:

The number of users brought by different entrances;

which entrances are easier to enter the group;

In which markets users stay longer;

Which channels provide better follow-up interactions.

These data belong to the marketing side and can be used to adjust the next round of advertising and traffic allocation.

After attracting traffic, you can continue to use existing numbers.TG account organization

Telegram diversion link solvesWhich entrance does the user come in from?, number filtering solves the problemDo you already have a mobile phone number?TG account, what is the current status of the account?, don’t mix the two things together.

If the business itself has accumulated a large number of customer mobile phone numbers, it can continue to do so in the digital planet.Telegram related filtering.

For example, confirm whether the number is activatedTelegram, and then check the relevant status of the account such as active, online or last offline as needed, and rearrange the existing TG numbers.

In this way, new incoming traffic is managed through diversion links.Telegram traffic, while filtering the original customer number for TG account, the two parts can serve different data links respectively.

Diversion links will ultimately make the marketing entrance clearer

The real usefulness of Telegram splitting is not to turn one link into many links, but to give each channel, market and promotion activity a clear entrance.

Wherever the advertisement comes from, it corresponds toTG link; operates separately in different countries; groups, channels and customer service entrances are allocated according to purpose. Subsequently, the promotion budget and content direction will be adjusted based on the actual user performance brought by each entrance.

If there are already a large number of mobile phone numbers that need to be confirmedIf the account status of Telegram is open, active, online or last offline, you can continue to filter TG numbers through Digital Planet. The link is responsible for separating new traffic, and the filter is responsible for sorting out existing Telegram data. The two processes each solve different problems.

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