Extract recently active accounts in batches from a bunch of Facebook numbers

accumulated beforeIf your Facebook number has been stored for a long time, the most troublesome thing is often not that the number is too small, but that the data is becoming more and more complex. Numbers from months ago, new ad leads, repeat customers, and data from different countries are all mixed together, and when it comes to actually re-doing marketing, it’s hard to know which part to use first.

If you are ready to reorganize nowFor Facebook customers, a more practical idea is to first clean up the number, then confirm the basics of the Facebook account, and finally combine the account status and existing recent interaction records to prioritize the data that deserves processing.

oldReuse Facebook number, don’t upload the whole one together first

A copy saved a few months agoFacebook customer data is no longer suitable for use in the original order today.

There may be newly added customers, or there may be historical data that has not been interacted with for a long time. There are also some numbers that have been repeated two or three times after multiple file mergers.

In this case, the first step is not to continue to increase the sending volume, but to reorganize it first.

Duplicate numbers are removed, the country and format are re-confirmed, and obviously abnormal data are processed separately first. After sorting out the underlying numbers, enterAfter Facebook account screening, the subsequent results will be much simpler.

Just because Facebook has approved it doesn’t mean it’s still worth following up on as a priority now.

A number hasThe basics of Facebook account can only show that this data has a corresponding account entry.

When actually sorting out recent active users, you still need to continue to look at the current account status and your existing business records.

For example, some customers have just entered through advertisements recently, some have still responded to messages recently, and some have not continued to interact for several months. Even though these numbers existFacebook account, the current follow-up priority is also obviously different.

Therefore, extracting recent active accounts in batches should not be simply understood as extracting allExport all Facebook activated numbers.

It is more practical to confirm the account first, and then continue to narrow the list based on recent status and actual interactions.

There are a lot of historical numbers. Let’s go over the basics of the account first.

Digital Planet can modify existingPerform batch screening of Facebook numbers and rearrange account-related status.

Especially when the amount of historical data is relatively large, manual inspection is not required one by one. After the number format is sorted out, you can confirm it in batches firstFacebook account basics reclassify data that still has corresponding account status.

This step mainly solves the account layer.

Continue to check your customer service and customer management records to see if the customer has responded recently, inquired about the product, or concluded a transaction. In this way, account status and real business behavior will not be confused.

Recent activity can be viewed together with the time of data generation.

Many times, when the data itself was generated can already help determine the order of the first round of processing.

For example, today I just returned fromIt is usually not necessary for the customers entered by Facebook ads to be placed in the same batch as the data saved six months ago.

Recently added data can be given priority to undertake advertising content, and continue to follow up on the products or activities that are of concern at that time.

Customers who still have interaction records from a month ago can be placed on the normal maintenance list.

For data that has been stored for a long time and has not had any recent business interactions, the current use priority can be lowered.

This way you don't need to add a lot of complicated tags to each person. As long as you make use of time and account status, the list will be much clearer.

After the Facebook active number is extracted, the marketing content must also change accordingly.

The purpose of screening is not to end up with a smallerExcel, but makes subsequent marketing arrangements easier.

Customers who have been added recently and have normal account status can prioritize current products, advertising activities and service content.

Customers who have consulted before but have not yet completed a transaction can make a new update focusing on the product they originally paid attention to, instead of re-sending the most basic introduction.

Old customers who have already completed transactions are more suitable for new products, upgrades, renewals or after-sales maintenance.

Historical customers who have not interacted for a long time do not need to contact you frequently just because their accounts still exist. You can reduce the frequency of use and contact them again when there is really new content.

It is best to keep different advertising sources separate

When there are many Facebook numbers, there is another piece of information that is particularly easy to overlook, which is the customer’s original advertising source.

These are also numbers generated recently, some may come fromSome advertisements for product A come from product B events, and some come from the official website or other portals.

filterAfter your Facebook account, do not delete these source information.

follow upCustomers of product A will continue to focus on product A, while users of product B will enter the corresponding content. After such a round of marketing is over, it will be easier to determine which type of Facebook traffic will perform better in the future.

If all the numbers are remixed into a total list after screening, the value of the previous advertising sources will be wasted.

Recent activity does not mean high purchase intention

This point isFacebook customer screening is very important.

The fact that the account is still in use recently only shows that this data still has a certain account usage status, and cannot directly determine that the customer is ready to purchase.

The real intention to purchase still depends on the actual behavior behind.

For example, whether the customer responded proactively, whether he continued to ask about the product, and whether he left any further needs. This information should come from the actual communication process.

Therefore, active accounts are more suitable to help arrange marketing sequences, rather than directly dividing users into high-value and low-value users.

Historical data can be rearranged according to cycles

If the Facebook customer database is used for a long time, it is best not to just keep adding new numbers to it.

As time goes by, there will be more and more old data, and the account status and business status will also change.

According to your own marketing cycle, you can store products with a longer storage timeFacebook number rearranged again.

First remove duplicates, then reconfirm the account status, and then arrange data that has been recently added, still has business interactions, and has been silent for a long time.

In this way, every time a new round of promotion is started, the reorganized list will be used instead of a large list that has been continuously superimposed over several years.

Extracting Facebook active numbers, the focus is to put the recent data worth processing first

A lotWhen your Facebook account is reactivated, you can first re-screen the account through Digital Planet, and then arrange priorities based on the time of data generation, advertising sources and your own recent interaction records.

New customers who have just entered will be accepted in a timely manner. Interactions will continue to be maintained in the near future, and long-term silent data will be reduced in frequency.

so-calledWhen extracting Facebook active numbers, the final solution is not to simply filter out how many accounts, but to sort out the data that is truly suitable for the current round of marketing.

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