Accurately acquire customers from women on Instagram, how to find female user leads more accurately

DoThe first step to accurately acquire female customers on Instagram and truly affect the quality of leads is not to guess the user's gender after getting the mobile phone number, but to try to attract the target female users during the advertising, content and landing page stages.

For example, businesses such as women's clothing, beauty, mother and baby, home furnishing, fitness, and interest social networking have a relatively clear female audience. The front end should make the direction of the crowd clear, and users can proactively leave their contact information before proceeding.Only by filtering Instagram accounts and categorizing customers will the subsequent data be more accurate.

Female users first search through the content and advertising entrance

Instagram itself is a content-driven platform.

If you want to acquire female customers, what content your account posts and what audience your ads are displayed to will directly affect the final leads left behind.

For example, when making beauty products, you can create content based on product effects, usage methods, different skin types, and daily scenes; when making clothing, you can focus on outfits, seasons, occasions, and styles.

The closer the content is to the real needs of target users, the more people who actively click on the homepage, enter the website, or leave their contact information will usually be closer to the people the business is looking for.

Therefore, in the first half of the accurate customer acquisition process for women, the focus is actually on attracting customers, rather than screening out numbers.

Don’t leave only one female condition in ad targeting

If you are thereWhen advertising on Instagram, being female is only a basic requirement.

What really affects the quality of customer acquisition are usually countries, regions, age ranges, interests and product scenarios.

For example, if they are also female users,Fashion users in their 20s and home consumption users over 40 may focus on completely different content.

Advertisements can be designed separately according to actual products, and it is not necessary for all female users to enter the same entrance.

The customer data left in this way will be different from the beginning, and it will be easier to continue operating according to the market and products later.

After users take the initiative to leave information, don’t throw away the original information.

After Instagram traffic enters the website, landing page or form, the information left by the user actively is very important.

If the form already contains information such as country, age group, gender, product requirements, etc., it should be retained after entering the customer database.

When filtering accounts later, don’t leave just one list of mobile phone numbers.

For example, if a user comes from the Singapore market, selected women in the form, and has inquired about a certain type of product, this information itself can already help classify customers later.

Number detection is responsible for supplementing account channels, and the original user information is responsible for explaining where the customer comes from and what he pays attention to.

Female clues have already come in, and thenScreen Instagram account entrance clearly

After customers have actively left their mobile phone numbers through advertisements, content or forms, they can continue on Digital Planet.Instagram related number filtering.

This step is mainly to confirm that the existing numberInstagram account basics, sort out the data suitable for continuing to enter the Instagram channel.

Digital Planet will not determine the user’s true gender based on a mobile phone number. Female information should come from advertising audiences, users actively filling in information, or existing customer data.

This makes it clearer.

The front end is responsible for finding the target female group, and Digital Planet is responsible for continuing to use the contact information that has been obtained.Instagram account organization, the two links each solve their own problems.

differentFemale clients brought in by Instagram content don’t mix

If you operate multiple content directions at the same time, it is best to keep the source.

For example, some female users enter from skin care tutorials, some from product reviews, and some from limited-time event advertisements.

Even if these users eventually detectInstagram account and subsequent content do not need to be exactly the same.

People who enter from the tutorial content can continue to give usage methods, scenarios and product knowledge.

Users who enter through product evaluation can focus on product differences and applicability.

Customers who enter through event advertisements can be given priority to undertake the event itself.

What content users are initially attracted to is often the most natural entry point for subsequent communication.

Age ranges are allowed, but don’t cut them too finely

If the business itself is more sensitive to age, existing data can be used to make basic age groupings.

For exampleThe relatively broad range of under 30 years old, over 30 years old, and over 50 years old can usually meet many marketing scenarios.

It doesn’t have to be broken down into22-year-old, 23-year-old, and 24-year-old are very thin age groups.

When the classification is too detailed, the list will become increasingly fragmented, and content production and follow-up management will become more complicated.

If a product is mainly aimed at young women, give priority to using data in the corresponding age range; if the product is more suitable for mature users, just adjust the content and crowd in the corresponding direction.

After testing, first arrange marketing according to product interests

After Instagram account screening is completed, it is not recommended to put all female users into a general marketing list.

Product interests are often more useful than gender alone.

For example, they are also female customers, and some of them pay attention toProduct A, some consulted about product B, and some just participated in activities.

Subsequent communication can be continued directly around the original needs.

In this way, even if the number of customers is relatively large, there will be no problem of everyone receiving the same set of content.

digital planet handleAfter the Instagram account entrance is sorted out, the original product labels, advertising sources and user information will continue to determine the subsequent marketing direction.

New leads and historical female customers should also be handled separately

Just returned fromThe female leads who enter Instagram ads are relatively recent to the time when they first became interested, so they are suitable for priority.

This type of customer can continue to follow up on the content, product or activity they just saw.

The same is not true for historical customers who have been saved for a long time.

If you are ready to use it again, you can update it firstInstagram account status, combined with previous product interests and communication records, determines how to reactivate.

Female customers who have already made transactions are more suitable for new products, replenishment, upgrades or regular customer activities, rather than receiving the most basic brand introduction again.

Accurate customer acquisition ultimately depends on real business feedback

No matter how detailed the front-end advertising is, it does not mean that everyone who leaves their information will become a customer.

After a round of marketing is completed, you still need to continue to look at your business feedback.

WhichInstagram content brings more responses from female customers, which age ranges pay more attention to certain products, and which advertising sources have better follow-up consultation quality. These data are suitable for continuing to optimize the next round of customer acquisition.

In the future, you can continue to amplify content with better results and readjust ads with average quality.

Such precision is not something that can be screened out at once, but is continuously optimized through content, advertising, customer information and follow-up feedback.

Accurately acquire customers for women on Instagram, front-end attraction and back-end screening must cooperate

If the goal is to find female users, the front end will useInstagram content and ads draw in your target audience, retaining existing gender, age range, country and product needs when users proactively leave profiles.

After the contact information is entered into the customer database, it can be processed through Digital PlanetOrganize the basics of your Instagram account clearly, and finally arrange different marketing content according to source and product interests.

Accurately acquiring female customers is not about guessing a gender from a mobile phone number. It is about finding the right target group on the front end, and sorting out the actual customer leads on the back end.

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