WhatsApp numbers can be searched, but no one replies after sending a message. Where does it usually get stuck?

After checking a list of numbers, most of them can be found.WhatsApp account, seems to be of good quality. After I actually started sending messages, the situation was completely different: some people always only had a gray check mark, some people received messages but did not open them, and some accounts had normal avatars and statuses, and even after being contacted several times in a row, there was still no response.

Many people will first suspect that the words are not attractive enough, and immediately change the opening remarks, increase the discount, or continue to send more times. The actual situation is,Being able to search for a WhatsApp number only means that this number has registered an account. It does not prove that the other party is still using it recently, nor does it mean that he just needs your product.

The problem often lies not only in the content of the message, but also in the account status, list source, sending time and whether the target group matches, which will all affect the final reply.

Can be foundWhatsApp account, only completed the first step

The WhatsApp account opening test solves "whether this number is registered with WhatsApp". If a number does not have an account, no matter how many tricks you prepare, you will not be able to find the other party through WhatsApp.

Enabling detection is important, but it is only the first layer of list cleaning.

A number has been registeredWhatsApp may correspond to many different situations:

lThe other party uses it every dayWhatsApp;

lGo online occasionally and check messages only when necessary;

lHas not been used for several months;

lThe actual user of the number has changed;

lThe account is mainly used for receiving messages and rarely replies to unknown contacts;

lThe account has risks of anomalies, advertisements or bans;

lThe other party is usingWhatsApp, but there is no need for promoted content.

These numbers are inThe results of "whether to open or not" may be exactly the same, but the actual connection value is different. Therefore, if all activated numbers are directly put into the same sending list, there will usually be a big gap in the response effect.

The first situation: The account is opened, but it has not been online for a long time.

Prolonged inactivity is one of the most common causes.

Some users registeredAfter WhatsApp, maybe because the main communication software has been changed, the device has been changed, or the use of social platforms has been reduced, the original account has rarely been opened. The number can still be searched, and the profile picture and information may still be retained, but it is difficult to get a timely response to the messages sent.

In this case, continuing to send frequently will not significantly increase responses, but will increase the volume of sending and manual follow-up work.

When dealing with such numbers, you can combine the activation status with recent activity. Accounts that still have recent usage records will be contacted first; accounts that have not been active for a long time will have their priority temporarily lowered and do not need to be deleted directly. They can be put on the low-frequency follow-up list and checked again after a period of time.

This is not to conclude that people who have not been online for a long time must be worthless, but to reserve limited customer service time for people who are more likely to see the news in the near future.

The second situation: Recently active, but the sending time does not match.

Recently usedWhatsApp does not mean that you are viewing the message when you send it.

Cross-border customers are located in different countries and time zones. If they are sent uniformly according to their own working hours, it is likely to happen when the other party is resting, commuting or busy. Although the message was successfully delivered, it was later covered by a large number of chats, waiting for the other party to open it again.WhatsApp has not been noticed.

For example, it is normal to send to Asian customers at three o'clock in the afternoon Beijing time, but at the same time to some American customers, the other party may still be in the early morning. Even if these accounts have been relatively active recently, the messages may not be seen in time.

If the business requires centralized communication in a short period of time, you can further refer to the instant online status. Recently active reflects whether it has been used within a period of time, and currently online reflects whether it is being used at the moment of detection. The two cannot be mixed together to understand.

The effective window of instant online status is very short, and it cannot be tested once and followed up with the same results for several days. A more appropriate usage is to check before preparing to send, and arrange the contact sequence at that time according to the detection time.

The third situation: the account status is normal, but the contact person is not accurate

The problem with some lists is not the quality of the numbers, but the source of the customers.

The number can be used,WhatsApp has been opened and the account has been active recently. This can only prove "the ability to contact" but not "there is demand for the product".

For example, when promoting maternal and infant products, a large number of people with no relevant consumer needs are included in the list; when promoting high-priced services, the contact area, income ability and consumption habits do not match; when doing local business, there are many users in the list who are not in the service area. Even if such an account is always online, the response rate will not naturally increase.

To determine whether the list is accurate, you need to go back to the source of the numbers:

lDoes the number come from advertising forms, old customer records or public channels?

lWhat content the user showed interest in at that time;

lHow long ago was the number collection time?

lWhether the country and region are in line with the current market;

lWhether age, gender and other information is really related to the product;

lWhether the other party agrees to receive contact through the corresponding channel.

Age, gender, and profile picture information can help with grouping, but cannot alone replace customer needs. For example, female users are not necessarily interested in beauty products.Users over 30 years old do not necessarily have higher spending power. The account information is just a filtering condition, and ultimately it still needs to be judged based on the product, region and number source.

The fourth situation: There are abnormal accounts and advertising accounts mixed in the list

partAlthough the WhatsApp account can be searched, it is not suitable to directly enter the normal customer list.

For example, accounts that have been used for advertising for a long time, accounts with abnormal data, accounts that are at risk of being banned, or numbers whose actual usage status has changed significantly. Mixing these accounts with ordinary individual users will make the list look large, but the proportion of actual effective communications will be very low.

Avatars cannot be used alone to determine the authenticity of an account. The lack of an avatar may be due to privacy settings, or it may be that the account is rarely used; having a real person avatar also does not prove that the other party has been active recently. A safer way is to look at avatar, active, online and abnormal status together.

If a number only satisfies"Already activated", other information is relatively weak, so it can be placed in the ordinary list first. Do not use the same sending frequency as accounts with more complete status and recent activities.

Scenario 5: The first message does not give a reason for reply

Number screening can solve data problems, but it cannot replace normal communication.

Many unfamiliar messages start with product introductions, price lists, registration links or large sections of company information. The sender feels that the message has been written completely, but the recipient sees a promotional message of unknown origin.

The first message should let the other party understand at least three things:

lWho are you;

lwhy contact him;

lWhy he deserves a reply.

For example,Although the information "Hello, our company provides international logistics services" is correct, it does not explain the relationship with the other party. It will be more natural to switch to expressions related to the real source, such as explaining which page the other party has consulted on, what type of product they have paid attention to, or which business transaction the contact is based on.

You can't make up sources here. If the number is not obtained from a channel actively submitted by the user, do not pretend that the other party has inquired about the product. Wrong reasons for contact can reduce trust and may lead to complaints.

Message length also needs to be controlled. The task of the first contact is to confirm whether the other party is willing to communicate, not to send all the product information at once. After the other party responds, then continue the introduction based on the question. It is usually easier to form a normal conversation than sending multiple paragraphs of content in succession.

How should a list be stratified?

In order to see clearly the impact of different states on the sending volume, you can do a process calculation.

Suppose you have it in hand10,000 overseas numbers. This number is only used to show the calculation method and does not represent a fixed detection result.

go throughAfter WhatsApp started testing, 7,200 numbers had registered accounts. Continue to check the recent activity and get 4,600 accounts that still have recent usage records. After excluding data with abnormal status, inconsistent regions, and data that obviously does not meet product conditions, there are still 3,400 numbers that can be contacted for priority testing.

If you don’t layer it, you need to apply it to7,200 accounts have been opened to send messages. After completing the basic classification, only 3,400 accounts with relatively suitable status need to be tested in the first round, resulting in a reduction of 3,800 sendings.

What is reduced is not the number of leads but the unnecessary first round of sending and repeated follow-ups. The remaining numbers can still be reserved and other batches can be arranged based on activity and business value.

It can be divided into three layers in actual use:

Priority contact list

WhatsApp has been launched and there are recent activities. The country, region and target group are relatively consistent with the product. When centralized processing is required, the order can be arranged based on the online status at that time.

Ordinary watch list

The account has been opened, but the active information is weak, or the user needs are not clear yet. Lower frequency testing can be used, but it is not suitable for continuous follow-up.

hold list

There is no activity for a long time, the status is abnormal, the source of the number is unclear, or it obviously does not meet the current product requirements. This type of data will first stop consuming sending resources and will be processed later when new status or business requirements arise.

Check the account status first, and then decide who to contact this round.

Digital Planet is suitable for use inWhatsApp checks data before sending, instead of waiting until a large number of messages are not responded to before starting troubleshooting.

If you already have the number in your hand, you can proceed firstWhatsApp account opening test excludes numbers that have not registered with WhatsApp; then select active detection, real-time online, gender and age, avatar, zombie and advertising accounts or banned status detection based on actual business.

Each function solves different problems:

lThe activation test is used to confirm whether the number is registered.WhatsApp;

lActivity detection is used to determine whether the account is still in use recently;

lInstant online is used to refer to the account status at the time of detection;

lGender and age are used for basic population stratification;

lAvatar detection is used to supplement account information judgment;

lZombie, advertising account and ban detection are used to detect abnormal accounts.

Inspection tasks are processed in batches in the cloud, and the results can be exported by category, and then arranged for delivery and customer service follow-up according to different statuses. There is no need to use all functions at once. First determine the problem you most want to solve at the moment, and then select the corresponding project.

If the problem now is"Many numbers cannot be found at all", give priority to the activation test; if the accounts can be found but no one responds for a long time, the focus should be on the active status, list source and target group; if it is necessary to arrange the follow-up sequence in a short time, consider the real-time online status.

Don’t judge the entire list by one mass post

Even if the screening is completed, it is not recommended to directly send all the priority numbers at once.

A more reliable way is to select a small number of numbers for testing first, for example, by country, time zone, customer source or demographic characteristics. Using the same statistical criteria, each group recorded the number of successful deliveries, reads, replies, clear rejections and uncontacts.

If a certain group of accounts are in good condition but have almost no replies, you need to check the product matching and message content; if another group responds significantly better with the same words, it means that the customer source or sending time may be more appropriate.

The detection data is responsible for telling you which numbers have the basis for contact, and the actual sending records tell you which users are willing to communicate. By combining the two pieces of information, the next round of screening will be more and more accurate.

The WhatsApp number can be found, indicating that the contact channel may exist. What really determines the reply includes whether the account continues to be used, whether the message is delivered at the right time, whether the user meets the target conditions, and whether the first message gives the other party a natural reason to reply. It is easier to find out the real reason why there is no reply than to constantly change the words and send additional messages by checking these issues separately first.

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