What is the difference between account opening, recently active and currently online?

"This number has been activated for WhatsApp. Can I contact him directly?"

"If it detects recent activity, does it mean that the other party will definitely read the message today?"

“Are people who are currently online more likely to close deals than others?”

These three questions all seem to determine whether the account can be contacted, but they actually correspond to the status of three different time levels. Account opening depends on"Has it been registered?", the most recently active one is "Has it been used within a period of time", and the one currently online is "Check whether it is being used at that time".

If the three statuses are mixed together, it is easy to regard all opened accounts as recent users, and it is also easy to directly regard people who are online at the time of detection as high-intention customers.

The solution to opening an account is"Is there such an entrance?"

User: It is detected that the account has been opened. What does it mean?

Account activation means that the mobile phone number has been registered or associated with the target platform. byWhatsApp is an example. The activation detection is mainly used to confirm whether the number can find the corresponding WhatsApp account. The account activation detection on Telegram, LINE, Zalo and other platforms also uses similar judgment logic.

It is suitable for solving a very basic problem: Which of the customer numbers in hand have entered the use range of the target platform.

Assume there is5,000 overseas mobile phone numbers, ready to be contacted via WhatsApp. If you do not check the activation status first, unregistered WhatsApp numbers will also enter the sending list. After completing the activation test, you can separate the numbers that have been registered and the numbers that have not been found.

User: The account has been opened, does it mean that this person is still using it?

uncertain.

The account may have been registered not long ago, or it may have been maintained for many years. Even if a user has not logged in for a long time, the account may still remain open. Therefore, the activation test can only determine whether a platform account exists, but cannot directly indicate whether it has been used recently.

User: Is it worth contacting anyone who has already opened an account?

It cannot be judged this way.

Account opening only proves the existence of a contact portal, but does not prove that the source of the number is reliable, nor does it prove that the user has demand for the product. A person who has absolutely nothing to do with the product, even if it is used dailyWhatsApp will not become a potential customer just because the account status is normal.

The most recently actively answered questions are"Have you used it during this period?"

User: It has been found that the account is activated, why do we still need to check the active status?

Because usage varies greatly between registered accounts.

Some users log in every day, some use it occasionally, and some haven't opened it for a long time. Only check the activation status, these accounts all look the same; only after adding the latest active information can you further arrange the contact sequence.

Activity detection typically reflects account usage over a period of time. It is suitable for identifying users who have recently opened accounts that still have signs of activity, while temporarily lowering the priority of long-term silent accounts.

User: Does the recent activity mean that it is online today?

Not necessarily, it depends on the time range and actual results corresponding to the testing project.

"Recently active" itself is a range concept and should not automatically be understood as "online today". Some accounts may have been used a few days ago or a period of time, but they were not logged in at the time of the test.

When using the results, the date of detection needs to be retained as well. The active status obtained long ago cannot always be regarded as the latest basis, because the account usage will change.

User: Can numbers that have been inactive for a long time be deleted directly?

It is not recommended to permanently delete based on active status alone.

Some users only reduce their use in stages and may come back online in the future; there are also old customers who keep real order or consultation records although they do not log in frequently. This type of account can be placed on the low-frequency follow-up or review list, and does not need to continue to occupy the priority contact position every day.

If the account has been inactive for a long time, the source of the number is unclear, and there are no historical communication records, you can suspend use. Suspension is different from permanent deletion, and there is still the possibility of recovery during subsequent re-detection.

The current online reflects the moment of detection

User: What is the biggest difference between currently online and recently active?

The difference is time.

The most recently active observation is whether it has been used within a period of time, and the current online observation is to detect whether the account is in use at the moment. A user logged in yesterday and was active recently, but may not be online when tested today; another user did not use it frequently in the past, but was opening the platform when tested.

Therefore, recently active is more suitable for organizing the overall list, and currently online is more suitable for arranging the contact sequence within a certain period of time.

User: It is detected that I am currently online. How long will it take for the contact to be effective?

Instant online status has a clear time window. Being online at the time of detection does not mean that it will still be online half an hour or several hours later. The longer the time interval, the weaker the reference value.

If you plan to focus on same-day follow-up, you can reasonably arrange contact after the test is completed. We cannot test once today and still mark these accounts as next week."Currently online".

User: Is it necessarily easier for online users to reply?

Being online can only increase the likelihood that the message will be seen in a timely manner, but cannot guarantee a reply.

User is usingWhatsApp or other platforms, maybe doing work, chatting with family or checking group messages. He has no relevant needs, or does not trust unfamiliar contacts, and may not respond even if he sees the message.

Currently online is a reference to contact time, not a purchase intention, nor a deal signal.

What will be the result if the three states are put together?

Suppose the following situation occurs for a certain number:

lWhatsApp account has been opened;

lThere have been recent activities;

lNot online at the time of testing.

This means the number existsThe WhatsApp account may still be used by the user recently, but it was not opened or showed to be online at the time. This account can remain in the recent follow-up list, but does not need to be marked as "online".

Another number might be:

lWhatsApp account has been opened;

llong periods of inactivity;

lSuddenly online during detection.

This indicates that the user may start using the account again. At this time, the online status detected at that time is newer than the silence record in the past, but it still needs to be combined with the list source to determine whether it is suitable for contact.

There is another situation:

lWhatsApp account has been opened;

lRecently active;

lOnline during testing;

lUsers have no demand for the current product.

The technical status of this account is very good, but it is still not the target customer. None of the three statuses are a substitute for customer interests, region, budget, and actual needs.

When is it enough to just check the activation?

If you currently only want to confirm which of a batch of numbers are registered on the target platform, basic classification can already be completed by enabling detection.

For example, prepare to transfer existing customers from telephone follow-up toFor WhatsApp, you need to first confirm which numbers have WhatsApp accounts; or when preparing to establish a Telegram customer pool, you need to identify users who have registered for Telegram from their mobile phone numbers.

At this stage, there is no need to test all items at once in order to pursue more fields. Solve it first"Whether the platform entrance exists", and then add other conditions based on the subsequent purpose of use.

In what situations it is necessary to continue to monitor the activity?

It has been confirmed that a large number of numbers have been activated on the target platform, but no one responded for a long time after the actual sending. You can further check the account activity.

Activity detection is more suitable for the following scenarios:

lThe list has been there for a long time;

lNumbers come from multiple sources at different times;

lThere are many accounts opened and customer service cannot follow up at the same time;

lIt is necessary to separate recently used and long-term silent accounts;

lThe old customer list is ready to be reactivated.

When using active results, also communicate with acquisition time and history. Customers who have just submitted inquiries but whose active information is not obvious may still be more worthy of priority contact than active accounts whose sources are unclear.

What business needs more attention currently online

Instant online is suitable for scenarios that are sensitive to contact time. For example, customer service is going to focus on handling customers during a certain period of time and wants to prioritize contacting people who may be using the platform at that time.

It's not suitable as a long-term label. The current online status changes quickly and should be understood together with the detection time.

If the business mainly cultivates customers through emails, appointments or long-term content, the importance of real-time online may not be that high; if a large number of real-time communications need to be arranged in a short period of time, it will be more valuable.

Whether to detect that you are currently online should be decided based on the follow-up process, rather than being used by default when you see the function.

When actually filtering, the order can be arranged like this

When you only have the original mobile phone number in hand, check the number format and basic status first to avoid entering the next round with incorrect area codes, duplicate numbers and obviously unusable data.

Then use Digital Planet to check the account opening status of the target platform. For example viaTo obtain WhatsApp customers, first confirm which numbers have been registered with WhatsApp; use Telegram or LINE, and also select the corresponding account to check.

When there are too many accounts opened and customer service cannot handle them at the same time, priority will be arranged based on recent activity. Be prepared to contact us in a short time, and you can also refer to the real-time online status at the time of detection.

The activation, activity and online detection in Digital Planet are not three repeated functions, but the scope is narrowed down layer by layer:

lOpen status confirmation contact portal;

lActive status determines recent usage;

lInstant online assistance in arranging the current contact sequence.

After the screening is completed, it is also necessary to combine the country and region, number source, user needs and historical communication. Test results are suitable for helping grouping, not suitable for directly posting to customers."High Intent" or "Definite Deal" tags.

What will happen if a set of data undergoes three levels of screening?

by8,000 overseas numbers are used as a calculation example, and the actual proportion should be based on the actual test results.

First perform the account opening test, assuming that5,600 numbers have been registered on the target platform. At this time, 2,400 numbers without corresponding accounts have been excluded, but all 5,600 accounts still cannot be regarded as recent users.

Continue to look at the activity, assuming that3,200 accounts have recent activity. These 3,200 numbers are more suitable for entering the current main follow-up range, and the remaining opened accounts can be retained in the low-frequency list.

When preparing to communicate intensively during a certain period of time, refer to the real-time online status from recent active accounts. Assuming that some users are online at the time of detection, they can be prioritized, but the remaining offline users cannot be deleted.

Three treatments answer three different questions:

first time fromFind people with platform accounts among 8,000 numbers; the second time is to learn about recent usage from the accounts that have been opened; the third time is only to provide reference for the contact sequence at that time. The results at each level do not prove that users are necessarily interested in the product.

Account opening, recently active, and currently online are not three alternative answers, but three statuses in different time ranges. First check whether there is an account, and then whether it has been used recently. Only refer to the current online status when immediate follow-up is needed. The customer list will be easier to arrange than just checking the activation status once.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

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