KakaoTalk promotion - What is KakaoTalk? How do brands use it to promote when going overseas?

According to statistics, as of June 2020, KakaoTalk's market share in South Korea has reached 96%, and its role has exceeded that of mobile phone text messages and calls, and has become an indispensable tool in Koreans' work and life.

So as a social media, what marketing functions does KakaoTalk currently have? What marketing strategies are there worth learning from for companies overseas?

1. Korean super application: KakaoTalk

KakaoTalk is a free chat software in South Korea, with features similar to QQ and WeChat. The application manages friends with actual phone numbers and uses push notification services to quickly send and receive messages, pictures, videos, and voice intercoms with relatives, friends and colleagues. Even if your friends are not online, they can receive your KakaoTalk messages, just like sending a text message. Currently, KaKao's daily information sends three times the total number of text messages from the three major Korean operators.

Compared with WhatsApp, which was established at the earliest time and has the largest user base, KakaoTalk focuses on free use routes and obtains revenue through commercial means such as paid chat expressions, coupon sales, advertising marketing, game distribution, etc., and gradually develops a simple chat application into a social platform connecting various services. It also has group and official account functions, which is very similar to domestic WeChat. Currently, KakaoTalk's MAU has reached 42.75 million.

Advantages of KakaoTalk:

1. Users around the world can chat for free one-on-one or in groups

2. Collection of emojis + stickers to make your chat less boring

3. You can send messages, photos, videos, voice and your location for free

4. Use Talking Tom&Ben's voice filter for fun free calls

5. You can enjoy more fun using Kakao mobile games

2. When going overseas in South Korea, how can brands use KakaoTalk?

For advertisers who want to enter the Korean market, KakaoTalk is an effective channel to reach Korean audiences. So, what are the features of KakaoTalk and how to use them for your brand?

KakaoTalk Banner Ads

Banner ads in KakaoTalk are display ads that can be used on desktop and mobile devices. Advertisements will be displayed in banner form on KakaoTalk, Kakao Story, http://Daum.net platform and Kakao pages.

Kakao Channel (KakaoTalk Channel)

This feature (formerly known as "Plus Friends") allows brands to have a page in KakaoTalk designed to help users follow and interact with their favorite brands, stores, and media companies.

This service is free to brands, and brands can share news, coupons and promotional content directly with their followers through simple chat messages. The advantage is that the company can communicate directly with the target audience and send promotional promotion promotion activities at any time, which is similar to the push of a service account.

The company can also create a business channel, an upgraded version of the channel, allowing you to have the functionality of verification badges, search priority, display as a recommended channel, and business messages.

KakaoTalk emoticon (KakaoTalk Emoticon)

At present, emojis have become successful marketing tools for various brands. For any type of marketing campaign, emoji marketing, a simple and easy-to-use, instant actionable approach, can increase engagement and thus increase brand loyalty. It can be said to be a simple and effective tool.

There are over 7,500 emojis on KakaoTalk, and once users receive them from a channel or friend, users can download and reshare emojis between friends. According to statistics, the average download rate of KakaoTalk emojis is currently more than 75%.

In 2019, KakaoTalk officially launched the B2B microservice application "KakaoTalk BizBoard" (also known as Talkboard).

Brands and businesses can serve ads in the KakaoTalk Messenger app. The ad will appear on the user's homepage and eventually cover the 44 million user base in South Korea. It serves as an end-to-end sales channel where users can directly select products based on ads. The user will then be directly linked to KakaoPay (KakaoTalk's proprietary payment system) without having to exit the application.

In addition, BizBoard also acts as a CRM tool, while supporting post-marketing activities after users purchase products or services. While it is still in its initial stages of launch, KakaoTalk has the potential to be a strong player in the e-commerce space.

3. How to register Kakao Talk?

1. Open KakaoTalk, enter your mobile phone number, click Next, and a verification code will be sent to verify your mobile phone number.

2. On the next interface popup, click Confirm.

3. The next interface is the language option for answering calls, and directly click "Accept Call".

4. Since it is an international call, it will be a bit slow. After answering, enter the verification code to enter the next step.

5. Finally, fill in the registration information and register after filling in it.

6. After registering, click the three-dot icon to go to the personal center, click the avatar, and after entering, click the kakao account to register a personal account to complete all the steps.

The above is all the content of this article. Follow us and we will continue to share more previous cross-border marketing trends, operational information, latest cases, and industry insights to help Chinese overseas companies quickly open up and occupy the global market.

数҈字҈星҈球҈͏