How to effectively carry out WhatsApp marketing and traffic diversion

WhatsApp is the most popular and most used instant messaging app in the world. It has a history of more than 10 years. It was acquired by Facebook in 2014 and has become an important member of the Facebook ecosystem. WhatsApp has been ranked first in the global instant messaging tool rankings for many years, with its number of users reaching 2 billion.

WhatsApp has powerful functions and a wide range of usage scenarios. It is suitable for various overseas fields such as e-commerce/financial/game/chess and card/live broadcasts.

The current situation isWhatsApp has particularly strict risk control. Whether it is friends who do foreign trade and cross-border e-commerce, they use WhatsApp to communicate potential customers; or large companies spend money desperately, promote them in various channels, and divert customers to WhatsApp's operating mode, there are certain unknowns and risks. It is no longer a period of rushing in and operating with great force, and then they can reap the dividend period for users.

Do it wellThe key to WhatsApp marketing lies in being able to grasp the scientific WhatsApp social marketing methodology and practice it in place.

1. WhatsApp advertising self-serve platform can be published and streamed to WhatsAPP through third-party platforms.

2. Drag traffic to WhatsApp through Media Buy.

3. Driving traffic to WhatsApp through private domain traffic operations.

4. Create your own group marketing.

WhatsAPP team, a group can have 256 people. If you have been in the industry for a long time, there will definitely be a lot of dry stuff. Also, if you have a lot of upstream and downstream resources on hand. These can be linked through WhatsAPP marketing. The advantage of building your own group is that you can have a stronger sense of control and you won't be removed from the group because of breaching the group rules. In addition, it is easier to be the backbone of group members, making group members trust you so that you can provide better services and facilitate transactions.

5. Public Group + WhatsAPP Group Search.

6. Transfer Facebook ads to WhatsAPP.

7. Scientifically select WhatsApp precise customers for marketing.

If the customer doesn't find the right thing, even if the hardworking team fights, it will be half the result with twice the effort.

DoThe same is true for WhatsApp marketing. The first thing to do is to filter out your target customers and use WhatsApp to reach and filter.

There are two ideas to choose from. One is to filter through the platform's big data advertising distribution. Common methods such asFacebook and Google advertising, use platform portraits and creative materials to reach users, and then divert intended customers to WhatsApp;

Another type is private domain traffic pool for screening, such asWhatsApp will attract groups, and through the Facebook personal account private domain traffic matrix, it further diverts intended customers to WhatsApp's precise group or become personal friends, thereby filtering them out.

8. WhatsApp customer service and sales account can ensure absolute safety.

WhatsApp accounts are generally divided into traffic drainage accounts and customer service (sales) accounts. WhatsApp traffic drainage accounts are endless, and it is enough to achieve the traffic drainage goal. In the end, they can't escape death. It is a problem of ROI.

butWhatsApp customer service and sales accounts must not be in trouble. If something happens, at the least one customer will lose contact, and at the worst, it is possible to lose hundreds of thousands or millions.

Domestic micro-businesses do WeChat private domain operations, and the fate of the entire company is bound to the WeChat account. useThe same is true for WhatsApp to operate cross-border private domain traffic. It is necessary to absolutely ensure the security of private domain operation accounts such as WhatsApp customer service and sales.

In addition, when multiple accounts participate in operation, it is an inevitable necessity for sales and operation personnel to improve operational efficiency when operating, such as multiple account openings, automatic chat robot functions, backup of chat speeches, and customer management.

9. Pay attention to WhatsApp private domain traffic operation strategies and experience accumulation WhatsApp marketing and operation.

If the above two steps can be fully performed, it is basically no problem to obtain traffic safely. However, how to achieve the highest operational efficiency and the strongest monetization ability, you must pay attention to the accumulation of operational strategies and experience.

For example, customer service sales words polishing and reviewing, product sales strategy execution and reviewing, social e-commerce methodology execution and reviewing, etc., a good operation strategy will definitely be able to continuously optimize the strategy to the extreme, and the team's efficiency is the highest.

DoWhatsApp marketing, as long as you strictly follow the above three steps, take every step, whether you are going overseas with virtual products such as finance, cross-border e-commerce or foreign trade B2B, it is applicable. These extremely precious three steps are also extracted from our current experience of outstanding achievements among thousands of customers.

WhatsApp Notes

1. The ladder for scientific Internet access needs to be stable, and free accounts are at risk of banning.

2. If the device has been blocked before registration, it is recommended to deal with it cleanly.

3. When adding a customer, remember to add the country area code before the number. Add the "+" sign before the area code. Be sure to confirm that the number is correct.