The birth and development history of

As a high-profile shopping application, Wish’s birth and development history are very story-telling and inspiring. Wish was co-founded in 2011 by Peter Szulczewski and Danny Zhang. At that time, they realized that existing e-commerce platforms were too expensive to meet people's demand for cheap goods.

Initially, Wish was called ContextLogic and underwent extensive market research and analysis before launching its shopping app. They found that users are generally eager to have more high-quality and affordable shopping options, and this is exactly what Wish strives to provide. Therefore, they position the company to "allow users to obtain more products that are not available in the region."

Over time, Wish gradually gained more users and expanded to global markets. Through low-price strategies and incentives, Wish has attracted a large number of users to sign up and make purchases. In order to provide a better shopping experience, they began to develop personalized recommendation algorithms to recommend suitable products based on users' shopping preferences and history.

In further development, Wish has established cooperative relationships with different suppliers around the world, expanding product categories and inventory scale. They also cooperate with third-party logistics companies to improve the speed of goods transportation and logistics efficiency. These efforts have made Wish a popular shopping app around the world.

Today, Wish has become one of the world's leading mobile shopping platforms. Its innovation and entrepreneurial spirit have set an example for many entrepreneurs and have had a positive impact on the e-commerce industry.