How to advertise on Twitter (Twitter) for foreign trade and cross-border e-commerce

Social media has now become an important advertising channel, such as Twitter. Sellers want to increase product traffic through social media advertising, but the advertising effect is sometimes not as good as expected. So how to do Twitter advertising in cross-border e-commerce operations?Next, let’s learn about it with Haixi Cross-border Talent Network.

First, enterTwitter’s official website, log in to your account, enter the Twitter advertising section, select the country and region we want to advertise, and choose the goals we want to achieve. Different goals have different advertising strategies and charging standards. Therefore, when choosing goals, you must choose the goals that suit you based on the actual needs of your own development.

For example, if we choose"Seeing", we hope that more users can understand our brands and products by placing advertisements on Twitter. Then, we will pay more attention to the exposure of our ads in future promotions. In terms of fees, Twitter will also charge based on the number of new fans in our account; we chose "convert" to hope that by placing advertisements on Twitter, more users can purchase our products through advertising links, thereby achieving sales growth. The ultimate goal of advertising is to increase sales, and we must achieve it through the "traffic" we have accumulated. In terms of fees, Twitter will also charge a fee based on the quantity of new orders.

Second, set different advertising content according to our consumer group. Different consumer groupsTwitter users also like different ad formats. Young Twitter users prefer to spend time understanding the product while watching ads. When we advertise to them, we can introduce them to our products via videos; old Twitter users are reluctant to spend time watching ads. We can show them the advantages of our products through pictures and use visual impact to increase their desire to buy.