Twitter delivery: How to optimize advertising copy and what are the tips

Twitter has a wide range of users and is very suitable for cross-border sellers as a traffic diversion platform for advertising. So for cross-border e-commerce operations, what are the copywriting skills for placing Twitter advertisements??Low, Haixi Cross-border Talent Network will introduce it to you. Interested sellers must not miss it.

first,Twitter recommends that sellers use the "three R" method to promote strongly:

3R refers to resonance, relevance and recentness, which means sellers need to consider the following three questions: whether people respond to ads, whether the content is obviously related to the stakes of the target audience, and whether the news is fresh enough.

In addition, Twitter also shares some more specific tips to help improve the effectiveness of Twitter ads.

first,Titter's advertising experts emphasized the importance of effective creative elements, pointing out that sellers should always refresh their visual effects and maximize participation.

Just likeTwitter said that those creative and persuasive campaigns with clear call to action are usually better than those without them. Moreover, using 3-5 colorful creatives, fascinating pictures and interesting actions can attract the audience's attention and increase the chance of successful advertising.

So it’s worth it for sellers to spend time and effort to provide a more eye-catching visual effect to your campaign. In the process, they can use a range of creative tools and applications.

Second,Twitter's advertising team also recommends that sellers try different CTAs in Twitter ads to measure response effectiveness.

For example, the seller can test more directlyCTAs (such as “get quotes,” “buy tickets,” or “buy our products”) and less direct CTAs (such as “learn more”).

By testing different campaigns, sellers can find the right oneCTA, this can have a significant impact on advertising performance, thereby improving return on investment.

Finally, to guide the ad audience to use it without being distracted by the textCTA, Twitter advertising experts recommend that sellers post short, pertinent tweets, preferably less than 100 characters.

Twitter also gave similar suggestions when using hashtags. While hashtags can help you participate in discussions about trends, they can also disperse your messaging so that your audience can click on other content in the tweet.

The above is some of theGeneral tips for Twitter advertising copywriting. If sellers want to start marketing on Twitter or improve the effectiveness of Twitter advertising, consider using these tips.