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When it comes to overseas digital marketing, there are many platforms and methods, and you need to choose and use them according to their respective characteristics.

1. Common overseas digital marketing promotion channels include

1. Google Ads

2. Youtube advertising

3. Facebook Ads

4. Instagram advertising

5. Official website

6. Vertical resource station and external link library

7.Other social media and variousAPP advertising

8. Affiliate marketing platform

2. Characteristics of common marketing promotion platforms

1. Google Ads

As the world’s largest search engine, Google has many marketing methods:

1.1 Paid search is suitable for most enterprises. Pay by keywords to attract intended users.

1.2 Display payment is suitable for brand exposure and attracting the attention of specific target groups.

1.3 Mobile payment is suitable for independent e-commerce websites to promote products and services.

1.4 Gmail system, suitable for email marketing, especially for groups that have become purchasing users

2. Youtube advertising

Since being acquired by Google, Youtube has become the world's largest video search and display platform. Its advertising types include:

2.1 Display payment is suitable for brand exposure. Jump-type and masthead-type advertisements are not allowed.

2.2 Pay-per-click, suitable for promoting online products and services, and can jump to ads

2.3 Mobile payment is suitable for increasing the number of website visitors, consultations and product purchases. Jump-type advertising (jumpable, means jumping from the advertising page to your website, online store, or web page.)

3. Facebook Ads

Facebook is the largest social media platform overseas. It is suitable for "people-to-people" communication. Based on huge user data, it provides personalized push products and services:

3.1 Fan advertising, push products and services to your fans

3.2 Drain advertisements and push product and service information flow to specific groups

3.3 SMS advertising, push products and services to your fans and specific groups

4. Instagram advertising

Instagram is a visual design media platform owned by Facebook. It focuses on sharing design and creative content and is very popular among young people. Its advertising types include:

4.1 Image advertising: suitable for recommending exquisite creative materials to the audience

4.2 Video advertising: suitable for recommending creative short videos, animations and sound effects to audiences

4.3 Carousel ads: suitable for sliding viewing of pictures to tell brand stories

4.4 Story ads: Suitable for customized content, shoot and share your stories anytime and anywhere, highly interactive, and appear at the top of the user’s Instagram (if you don’t have aesthetic or visual design skills, don’t show off on Instagram.)

5. Official website

The official website is your official website, which carries all the marketing activities and information of a company. It is a good place to continuously attract potential customers to visit, because here are:

5.1 Your product information

5.2 Company news

5.3 Brand Growth Story

Usually, there are two conversion barriers when advertising on search platforms:

One obstacle is: your advertising is very accurate, but the official website does not have corresponding data and information support. Therefore, the credibility is not high, and customers have nowhere to land, resulting in the overall marketing conversion effect being less than expected. Another obstacle is: the advertising is not accurate, resulting in conversion obstacles. (If your official website, keywords such as products, services, activities, etc.

If the information is arranged very reasonably and is continuously updated, then the natural ranking on the search engine will be high, and it will give customers a friendly experience, and the conversion will be the icing on the cake. )

6. Vertical resource station and external link library

Vertical resource sites refer to industry media and information. They are also a very good platform for digital marketing. There are usually two types:

6.1 Industry information station, an information platform built and operated by a third party

6.2 Build and operate a self-operated information station, and build and operate a keyword information station based on your products and services.

(Self-operated information stations require specialized website editors to coordinate keyword optimization and collect and edit content. If there is no dedicated person to operate it, you can also set up a personal blog for the webmaster. As for the external link library, you can also share your website links by writing columns.)

7. Other social media and various apps

People are divided into groups, and information is posted on social media and mobile application platforms that various groups of people like, such as:Twitter, Whats App, Linkedin, WordPress, Kik, Line, VK, Google+ and many more.

8. Affiliate marketing platform

Affiliate marketing is a third-party marketing platform. It is an online promotion method that is billed based on performance. It is an alliance push platform that cooperates with various websites and platforms. The main participants are:

8.1 Advertisers shall pay reasonable advertising fees to affiliates based on actual results (such as sales, number of leads, number of clicks, etc.)

8.2 Affiliate members choose suitable advertisers through the affiliate marketing platform and earn commissions by playing the advertiser’s ads.

8.3 Affiliate marketing platform, a platform that connects advertisers and affiliates, such as Commission Junction, ShareASale, Clickbank, Rakuten LinkSare, TikTok, etc.

(Affiliate marketing is characterized by low prices. Of course, in terms of accurately matching users, it is definitely not as good as keyword advertising and self-made information flow.)

3. Common terms in digital marketing

There are some common terms that you need to understand, otherwise there will be obstacles when working with colleagues and customers:

1. SEM, search engine marketing, such as paid keyword advertising on the search engine Google.

2. SEO, search engine optimization, for example, updating and optimizing keyword information on your own official website so that search engines can include and display it to search customers.

3. Adwords, advertising keywords.

4. EDM, email marketing, sending marketing information via email.

5. KOL, key Internet celebrities, cooperate with online opinion leaders and Internet celebrities for marketing.

6. CPM (Cost per mille), exposure payment cost, charged per thousand impressions

7. CPC (Cost per click), cost per click, calculated on a per click basis

8. CPA (Cost per action), action payment cost, charged according to registration, consultation, transaction, download, message and other actions

9. CPS (Cost per sale), sales payment cost, charged for each successful transaction

10. CPL (Cost per lead), lead payment cost, charged per piece of data

11. CPR (Cost per response), response payment cost, charged per response

12. ROI (Return on Investment), return on investment. (If you can’t remember what to do, don’t push me. One word difference will have completely different consequences. It’s better to speak Chinese directly, which is also OK.)

4. Digital Marketing Market Report Parameters

To engage in digital marketing, you need to submit daily market reports, monthly reports, and annual reports to superiors. Even if you are your own boss, you must refer to data for decision-making and optimization. The parameters are:

1. Marketing expenses (costs of various marketing promotion platforms)

2. Number of clues

3. Number of sales orders

4. Sales amount

5. Cost per lead

6. Conversion rate

7. Customer acquisition cost

8. Return on investment

9. Evaluate customer unit price

(Daily, monthly, completion progress, target proportion, actual proportion)

5. Marketing content planning

do you agreeIs “Content King”? Many people have said this. Whether it is the digital marketing era or traditional offline marketing, marketing content needs to be carefully planned. Common types include:

5.1 Product information

5.2 Brand culture and activities

5.3 Industry information

Why should we focus on content construction? In the digital era, promoting products and services is inseparable from"Keywords" and "long-tail keywords" are the characteristics of digital information technology flow and are also media for accurately matching users.

6. Low-cost digital marketing

Competition is not only a competition for talents, but also a competition for advantages. If you have enough budget, you need to reserve several talented people, including editors, planners, designers, new media, and event operators....In order to increase tangible and intangible assets for the brand, and ultimately reduce costs. If the budget is limited, you can refer to competing products and according to different time periods,Speculatively placing digital ads and harvesting the market are common methods.

7. Digital Sales

Facing digital platforms, the common techniques used by marketers and salespeople are also different. For example, on design platforms:

7.1 Marketers often use #hot topics to attract the attention of more target groups;

7.2 Sales staff often use @certain people to remind them that it is time to place an order.

The former is aimed at establishing long-term relationships, while the latter is aimed at quick harvest.

Regarding overseas digital marketing promotion, many people know about it but few use it well. There are objective reasons:

Domestic marketing teams are mostly sales teams. The marketing department and the sales department are incompatible with each other. The marketing department wants to unite the sales department to open up the market, and the sales department wants to conquer the marketing department and use it. As for overseas market teams, most of them are managed by the marketing department, which coordinates marketing work and sales operations.