Zalo's most comprehensive promotional drainage methods

"One official website, one resource site, three or five mainstream new media."

Regarding overseas digital marketing, there are many platforms and methods, and you need to choose to use them according to your respective characteristics.

1. Common overseas digital marketing promotion channels include

1. Google Advertising

2. Youtube advertising

3. Facebook Advertising

4. Instagram Advertising

5. Official website

6. Vertical resource station, external link library

7.Other social media and various typesAPP Advertising

8. Affiliate marketing platform

2. Characteristics of common marketing and promotion platforms

1. Google Advertising

As the world's largest search engine, Google has many marketing methods:

1.1 Search payment, suitable for most enterprises, pay through keywords to attract interested users

1.2 Display payment, suitable for brand exposure, attracting attention from specific target groups

1.3 Action payment, applicable to independent e-commerce websites, promotion of products and services

1.4 Gmail system, suitable for email marketing, especially for groups that have become purchasing users

2. Youtube advertising

Since being acquired by Google, Youtube has become the world's largest search and display platform for videos. Its advertising types include:

2.1 Display payment, suitable for brand exposure, non-jump or header advertising

2.2 Click payment, suitable for online product and service promotion, jump-through advertising

2.3 Action payment is suitable for increasing website visitors, consultations and product purchases. It can be redirected for advertising (redirected, meaning to jump from the advertising page to your website, online store, and web page.)

3. Facebook Advertising

Facebook is the largest social media platform overseas, suitable for "people-to-people" communication, and personalized push products and services based on huge user data:

3.1 Fan advertising, push products and services to your fans

3.2 Driving advertising to push product and service information flow to specific groups

3.3 Newsletter advertising, push products and services to your fans and specific groups

4. Instagram Advertising

Instagram is a visual design media platform under Facebook. It mainly focuses on design and creative content sharing and is loved by young people. Its advertising types include:

4.1 Picture advertising: Recommended exquisite creative materials to the audience

4.2 Video advertising: Recommended creative short videos, animations and sound effects to the audience

4.3 Carousel Advertising: Suitable for sliding viewing of pictures and telling brand stories

4.4 Snap Advertising: Applicable to customized content, shoot and share your story anytime, anywhere, with strong interactiveness and appearing at the top of the user's Instagram (If you do not have aesthetic ability and visual design ability, don't make a ugliness on Instagram.)

5. Official website

The official website is your official website, which carries all the marketing activities and information of a company. It is a good place to constantly attract potential customers to visit, because here are:

5.1 Your product information

5.2 Company News

5.3 Brand growth story

Usually, there are two conversion barriers when placing ads on search platforms:

One obstacle is: your advertising is very accurate, but the official website does not have corresponding data and information support. Therefore, the credibility is low and the customer has nowhere to implement it, resulting in the overall marketing conversion effect being worse than expected; another obstacle is: the advertising is inaccurate, resulting in conversion obstacles. (If your official website, products, services, activities and other keywords

If the information is arranged very reasonably and maintained continuously, the natural ranking on search engines will be high, giving customers a friendly experience, and the conversion will be icing on the cake. )

6. Vertical resource station, external link library

Vertical resource stations refer to industry-type media and information, and are also very good platforms for digital marketing. There are usually two types:

6.1 Industry information station, information platform built and operated by third parties

6.2 Build a self-operated information station to build a keyword information station for operation based on your products and services.

(A self-operated information site requires a special website editing, coordinated with keyword optimization, and editing content. If there is no dedicated person to operate it, you can also open a webmaster's personal blog. As for the external link library, you can also share your website links by writing columns.)

7. Other social media and various apps

People are divided into groups and serve information on social media and mobile application platforms that all kinds of people like, such as:Twitter, Whats App, Linkedin, Wordpress, Kik, Line, VK, Google+, and more.

8. Affiliate marketing platform

Affiliate marketing is a third-party marketing platform, a network promotion method that is billed based on the effect, that is, a alliance push platform that cooperates with various websites and platforms. The main participants are:

8.1 Advertisers, pay reasonable advertising fees to affiliate members based on actual results (such as sales, leads, clicks, etc.)

8.2 Affiliate membership, select the right advertiser through the affiliate marketing platform, and earn commissions by playing advertiser advertisements

8.3 Affiliate marketing platform, a platform that connects advertisers and affiliate members, such as Commission Junction, ShareASale, Clickbank, Rakuten LinkSare, TikTok, etc.

(Affiliate marketing is characterized by low prices. Of course, it is definitely not as good as keyword advertising and homemade information flow in terms of precise matching users.)

3. Common terms for digital marketing

Some common terms should be understood, otherwise it will cause obstacles when working with colleagues and clients:

1. SEM, search engine marketing, for example, on search engine Google, pay to advertise keywords.

2. SEO, search engine optimization, such as updating and optimizing keyword information on your own official website, so that search engines can include and display it to search customers.

3. Adwords, advertising keywords.

4. EDM, email marketing, send marketing information via email.

5. KOL, a key internet celebrity, cooperates with opinion leaders and internet celebrity big Vs on the Internet for marketing.

6. CPM (Cost per million), expose the cost of paying, and charge for displaying thousands of times

7. CPC (Cost per click), click paid cost, calculated based on each click

8. CPA (Cost per action), action payment cost, charges based on registration, consultation, transaction, download, message, etc.

9. CPS (Cost per sale), sales fee, charge per successful transaction

10. CPL (Cost per lead), lead payment cost, charge per data

11. CPR (Cost per response), responds to paid costs, and responds to charges per response

12. ROI (Return on Investment), return on investment. (If you can't remember what to do, don't force yourself. If you have a word difference, you will have a completely different consequence. It's better to speak Chinese directly, which is OK.)

4. Digital marketing market report parameters

When doing digital marketing, you need to submit market daily, monthly and annual reports to your superiors. Even if you are your boss, you must refer to the data for decision-making and optimization. The parameters include:

1. Market expenses (costs for various marketing and promotion platforms)

2. Number of clues

3. Sales Order

4. Sales amount

5. Cost per lead

6. Conversion rate

7. Customer acquisition cost

8. ROI

9. Evaluate customer order price

(Daily, monthly, completion progress, target proportion, actual proportion)

5. Marketing content planning

do you agreeIs "Content King"? Many people say this. Whether it is the digital marketing era or traditional offline marketing, marketing content needs to be carefully planned. Common types include:

5.1 Product Information

5.2 Brand culture and activities

5.3 Industry information

Why should we focus on content construction? In the digital era, promoting products and services is inseparable from"Keywords" and "Long-tail keywords" are the characteristics of digital information technology flow and are also a medium for accurately matching users.

6. Low-cost digital marketing

Competition is a competition for talents, and even more so competition for advantages. If you have a good budget, you need to reserve several talented people, including editing, planning, design, new media, event operations…In order to increase tangible and intangible assets for the brand, ultimately reducing costs. If the budget is limited, you can refer to the competitors and use different periods.Speculatively placing digital advertising and harvesting the market are all common methods.

7. Digital sales

When faced with digital platforms, the common skills of marketers and sales staff are also different, such as on designing platforms:

7.1 Commonly used by marketers #Hot Topics# to attract more target groups;

7.2 Sales staff often use @some people to remind the other party that it is time to place an order to buy.

The former, aims to build long-term relationships, and the latter, aims to make a quick harvest.

Regarding overseas digital marketing promotion, many people know about it, but few people use good people, and there are objective reasons:

Most of the domestic market teams are sales-oriented teams, and the marketing department and sales department are incompatible. The marketing department wants to unite the sales department to develop the market, and the sales department wants to conquer the marketing department for its use. Most overseas marketing teams are coordinated by the marketing department to manage marketing work and sales business.