How to use Wish number screening to improve digital marketing effectiveness

As a well-known e-commerce platform, Wish has become one of the important channels for many companies to conduct digital marketing. However, when conducting Wish digital marketing, appropriate number screening is a key step to improve marketing effectiveness. Here are some suggestions to help you improve your digital marketing effectiveness through Wish number filtering:

Determine the target population and get the number

When conducting Wish digital marketing, you first need to clarify the target population and obtain the corresponding number. The number of the target population can be obtained through market research, customer databases or other channels. Make sure the number you get is real and effective to improve marketing accuracy and effectiveness.

Filter numbers according to the characteristics of the target population

The obtained numbers are filtered according to the characteristics and needs of the target population. For example, if the target group is a young consumer, you can select numbers that meet the characteristics of age, interests, and hobbies. This can ensure that the marketing content is more in line with the needs of the target population and improve marketing effectiveness.

Exclude transactions or uninterested numbers

When performing number screening, numbers that have been sold or are not interested need to be excluded. For customers who have completed the purchase, there is no need to promote it again; for numbers that are not interested in the product or brand, it is also difficult to produce effective marketing results. Therefore, when performing number screening, these numbers need to be excluded.

Focus on purchasing history and behavioral data

Wish provides digital marketers with rich purchasing history and behavioral data. By analyzing these data, you can better understand customers' preferences and purchasing habits, so as to better filter out suitable numbers. For example, you can push related products to customers based on their purchasing history and browsing behavior to improve the effectiveness of personalized push.

Clean invalid numbers regularly

Regularly cleaning up invalid numbers is an important step in doing Wish digital marketing. For example, numbers that are not active for a long time or have been unsubscribed can be cleaned. This can effectively improve marketing effectiveness and reduce resource waste.

In short, using Wish for digital marketing has become a way that companies cannot ignore. When conducting Wish digital marketing, the importance of number screening cannot be ignored. Through the above key steps, Wish digital marketing can be carried out more effectively and the marketing effect can be improved.