How to use Wish number filtering to improve digital marketing

As a well-known e-commerce platform, Wish has become one of the important channels for many companies to conduct digital marketing. However, when conducting Wish digital marketing, proper number screening is a key step to improve marketing effectiveness. Here are some tips to help you improve your digital marketing results with Wish number screening:

Identify target groups and obtain numbers

When conducting Wish digital marketing, you first need to clarify the target group and obtain the corresponding numbers. Target group numbers can be obtained through market research, customer databases, or other channels. Ensure that the numbers obtained are real and valid to improve the accuracy and effectiveness of marketing.

Filter numbers based on target demographic characteristics

Screen the obtained numbers based on the characteristics and needs of the target population. For example, if the target group is young consumers, you can filter out numbers that match age groups, hobbies and other characteristics. This can ensure that marketing content is more in line with the needs of target groups and improve marketing effectiveness.

Exclude numbers that have been transacted or are not of interest

When filtering numbers, it is necessary to exclude numbers that have been transacted or are not of interest. For customers who have completed the purchase, there is no need to promote again; for numbers that are not interested in the product or brand, it is difficult to produce effective marketing effects. Therefore, these numbers need to be excluded when filtering numbers.

Follow purchase history and behavioral data

Wish provides digital marketers with rich purchase history and behavioral data. By analyzing this data, you can better understand customer preferences and purchasing habits, and better filter out suitable numbers. For example, relevant products can be pushed to customers based on their purchase history and browsing behavior to improve the effect of personalized push.

Regularly clean up invalid numbers

Regularly cleaning out invalid numbers is an important step in Wish digital marketing. For example, numbers that have been inactive for a long time or have been unsubscribed can be cleared. This can effectively improve marketing effectiveness and reduce waste of resources.

In short, using Wish for digital marketing has become a method that companies cannot ignore. When conducting Wish digital marketing, the importance of number screening cannot be ignored. Through the above key steps, you can conduct Wish digital marketing more effectively and improve marketing effectiveness.