How to check the hotness of social accounts? One article teaches you to identify real high-interaction users

When doing social media marketing, advertising, mass posting or private domain operations, many people pay attention to "whether the account is registered" and "whether the account is blocked", but often ignore a key indicator that determines ROI——Whether the account is active and whether the level of hotness and coldness is appropriate.

A real, unblocked account does not mean that it has marketing value. If you send a message to a"Cold accounts", no matter how good the content is, they will not receive any feedback. On the contrary, if you can identify "hot accounts" in advance and focus resources on highly active users, the conversion efficiency can often be increased several times.

This article will explain in detail how to detect the hotness and coldness of social accounts from three perspectives: concepts, principles, and practical operations, and help you build a more efficient and accurate reach strategy.

1. What is a social account?"Hot and cold"?

"Hot and Cold Accounts" is a classification of user status based on account active behavior:

lhot account: Those who have recently logged in, added friends, sent messages, used functions, etc. usually have a high willingness to interact;

lCold account: The user has not logged in for a long time, has almost no operation behavior, and the system has been silent for a long time. The user may have become inactive or given up on using it.

Hotness is not determined by the registration time, nor can it be simply judged by the account ban status, but is based on a comprehensive analysis of the recent behavior of the account."Active trend judgment".

2. Why is hot and cold account detection more important than registration detection?

on social platforms such asTelegram, WhatsApp, LINE, Facebook, etc.), the registration status can only tell you "whether this account exists", but it cannot determine whether it is a "live account".

The following are common problem scenarios:

lWhen sending group messages, most users neither read nor reply.

lAdvertise and import customer list, but almost no clicks

lOperating a private community, no one responds to push messages

lDetermining user value relies entirely on guesswork and is not supported by activity indicators.

The root cause of these problems is not that the content is not good enough, but that you reachThe account itself is inactive, even if it is not banned, it will not be effective.

3. Common dimensions for judging the popularity of social accounts

The behavior of accounts on different platforms is different, but from the detection principle, common hot and cold judgment dimensions include:

1. Last login time

If an account has recentlyAccounts that have logged in within 7 days are significantly more active than accounts that have not logged in for 30 days.

2. Message interaction record

Whether the user has sent or received messages, added friends, or participated in group chats is a way to determine whether the user hasAn important signal of “active intent.”

3. Multi-terminal login situation

Active users usually log in on multiple devices (mobile phones, computers) and have switching behaviors, while cold accounts stay in a single device or no device online state for a long time.

4. Account device status

Whether it is bound to a real device and whether it is connected online for a long time will help further judge the stability of the account.

5. Registration time + active cross analysis

If a newly registered account shows frequent interactive behavior, it can also be judged as"Hot account"; if the old account has not been logged in for a long time, it is a "cold account".

These indicators require systematic collection and determination, which cannot be achieved manually and must be supported by professional platforms.

4. How to complete the hot and cold detection of social accounts in batches?

Traditional means such asExcel filtering and script verification can only detect whether the account exists and whether the format is correct, but cannot determine the activity level. Therefore, more and more enterprises and operations teams choose to useDigital Planet PlatformTo do batch hot and cold account detection.

The core functions of the Digital Planet platform include:

lSupport multi-platform detection:Full coverage of WhatsApp, Telegram, LINE, Facebook, Instagram, etc.

lBatch import, extremely fast recognition: Upload tens of thousands of numbers at once and return test results within minutes

lMultidimensional status marking: It not only determines whether to register or ban, but also marks whether the account is active, online, and has interactive capabilities.

lStructured result output:ExportableExcel file with clear fields to facilitate subsequent group delivery

lSelf-service operating system: No need to write code, no need to wait for technical support, just register and use it

5. Typical application scenarios of hot and cold account detection

Hot and cold detection is not a technical device, but a key link that determines success or failure in actual marketing. It can be used for:

1. Filter invalid targets before mass sending

Only send to hot accounts to improve delivery and response rates and reduce the risk of account suspension.

2. Refining the advertising list

Upload hot accounts as key targeting lists to the advertising platform to improve matching and click conversions.

3. User value stratification

Divide users into three categories according to their hotness: hot accounts are mainly recommended, high-potential accounts are mature, and cold accounts are delayed or abandoned.

4. Account pool construction optimization

When creating account pools in batches, priority is given to hot account resources to improve the success rate of private domain group building.

5. Risk control and channel stability

Reduce intensive operations on cold accounts and avoid misjudgment by the platform as abnormal marketing behavior.

6. Hot and cold accounts are not"label", but dynamic judgment

It should be noted that the hot and cold status of social accounts changes dynamically. An account that is hot today will be downgraded to cold if there is no interaction for a long time; similarly, a cold account may become hot again if it is reactivated.

Therefore, hot and cold detection is not"one-time job" and should becomebefore all your touching actions"Regular Section".

Use the Digital Planet platform to complete the activity detection of multi-platform social accounts with one click, so that every contact you make has value, response, and results.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official