How to conduct Facebook live marketing? Facebook, Digital Marketing, Number Filtering, Data Analysis, Marketing Strategy

There are many forms of Facebook marketing, including group marketing, post-production marketing, video marketing, live broadcast marketing, etc. Different industries can adopt different marketing methods to bring different results. Today's Planet Editor's Main Facebook marketingAs an example. Let me introduce it in detail to you.

1. Live title

The title is important evidence for users to search your live room. The Facebook search function also collects corresponding live broadcast rooms based on keywords. If a user searches for a keyword and your live broadcast room just meets this keyword, then there is a chance to trigger your live broadcast room, and the first thing the user sees when watching the live broadcast room is actually the title of your live broadcast room.

2. Video cover picture

If you've watched short videos, you know that when we look for short videos, the first thing we look at is the title and cover image. This is the part that decides whether we click to enter. Your cover picture directly or indirectly affects your impression of this live broadcast room.

3. Live broadcast introduction

The live broadcast introduction is the part that summarizes the content of your live broadcast room. When we create a live broadcast room and do Facebook live broadcast marketing, we must pay attention to this section. It is best to summarize your entire live content in the simplest language.

4. Live broadcast marketing content

Content is the core of the entire live broadcast, which determines whether you can retain users. Before starting live broadcast, be sure to plan your content, such as what you should do at the beginning, when should you do it after a period of live broadcast, what you should do to retain users, etc.

5. Leave a message planning in the comment area

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During the live broadcast, there will definitely be some users who comment and leave comments in our live broadcast. Just like our TV barrage, we must guide users to make the correct live broadcast comments.

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