How to do Facebook Live Marketing? Facebook, Digital Marketing, Number Screening, Data Analysis, Marketing Strategy

There are many forms of Facebook marketing, including group marketing, post-marketing, video marketing, live broadcast marketing, etc. Different industries can adopt different marketing methods and bring different effects. Today the Planet editor mainly Facebook marketingFor example. Let me introduce it to you in detail.

1. Live broadcast title

The title is an important evidence for users to search for your live broadcast room. The Facebook search function also collects corresponding live broadcast rooms based on keywords. If a user searches for a certain keyword, and your live broadcast room just satisfies this keyword, then there is a chance to trigger a visit to your live broadcast room, and the first thing the user sees when watching the live broadcast room is actually the title of your live broadcast room.

2. Video cover image

If you have watched short videos, you will know that when we look for short videos, the first thing we look at is the title and cover image. This is the part that determines whether we click through. Your cover image directly or indirectly affects your impression of this live broadcast room.

3. Live broadcast introduction

The live broadcast introduction is the part that summarizes the content of your live broadcast room. When we create a live broadcast room and do Facebook live broadcast marketing, we must pay attention to the content of this paragraph. It’s best to summarize your entire live broadcast in the simplest possible terms.

4. Live marketing content

Content is the core of the entire live broadcast and determines whether you can retain users. Before starting a live broadcast, you must plan your content, such as what should be done at the beginning, when should you do it after a period of live broadcast, what can best retain users, etc.

5. Message planning in the comment area

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During the live broadcast, there will definitely be some users commenting and leaving messages in our live broadcast. Just like our TV barrages, we must guide users to make correct live broadcast comments.

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