MasterCard number screening in overseas market promotion in the education industry

The global development of the education industry provides institutions with more opportunities and challenges. Through MasterCard number screening, educational institutions can accurately target potential students and parents, improving the effectiveness of enrollment and marketing. This article will explore the application of MasterCard number screening in the education industry.

Application advantages

1. Accurately locate target customers: Improve the accuracy of enrollment marketing by screening out families with high spending power.
2. Understand customer needs: Analyze customers’ payment data to understand their education consumption habits and needs.
3. Improve enrollment results: Improve enrollment conversion rate through personalized enrollment promotion and preferential activities.

implementation strategy

1. Data analysis: Analyze the payment data of potential students and parents through MasterCard's data platform.
2. Set screening parameters: Based on the analysis results, set screening parameters, such as family income, education expenditure, etc.
3. Personalized enrollment strategy: Develop personalized enrollment promotions and preferential activities based on screening results.
4. Effect monitoring and optimization: Regularly monitor the effects of enrollment activities, adjust and optimize enrollment strategies.