Improving global marketing effectiveness in cultural and creative industries using MasterCard number

Cultural and creative industries are receiving increasing attention globally. Through precise customer positioning and personalized marketing, companies can expand their international influence. MasterCard number screening provides powerful data support to help cultural and creative enterprises better understand and reach target customers. This article will explore the application of MasterCard number screening in global marketing of cultural and creative industries.

Application advantages

1. Accurately locate cultural consumer groups: Improve marketing accuracy by screening high-frequency cultural consumer customers.
2. Understand customer cultural preferences: Analyze customer payment data to understand their cultural consumption habits and interests.
3. Improve customer engagement: Increase customer engagement and satisfaction through personalized marketing content and campaigns.

implementation strategy

1. Data collection and analysis: Use the MasterCard data platform to collect and analyze payment data of target customers.
2. Set screening parameters: Set screening parameters according to customers’ cultural consumption habits, such as consumption amount, frequency of cultural activities, etc.
3. Customized marketing strategy: Develop personalized marketing strategies, such as cultural event recommendations, member-exclusive discounts, etc.
4. Effect monitoring and optimization: Regularly monitor the effectiveness of marketing activities, adjust and optimize strategies.