LINE’s overseas marketing and number data screening strategy

LINE’s overseas marketing strategy

As a popular instant messaging application, LINE's success is not limited to Japan, but also extends to Southeast Asia and other regions. In order to further expand the international market, LINE has adopted a series of innovative overseas marketing strategies.

Market screening

When selecting target markets, LINE focuses on analyzing key factors such as Internet penetration, smartphone usage, and social media activity. For example, Southeast Asia has a large young population and high Internet penetration, making it an ideal target market for LINE.

localized content

LINE is well aware of the cultural differences in different markets. To this end, LINE has launched multi-language support and cooperated with local content creators to publish content that is consistent with local culture. For example, in Thailand, LINE launched a special emoticon pack for the Water Splashing Festival, and in Taiwan, it launched a Spring Festival red envelope function.

Precise advertising

LINE uses big data and AI technology to provide advertisers with precise delivery services. By analyzing user behavior and interests, LINE can push personalized ads and increase the click-through rate and conversion rate of ads.

Data filtering and privacy protection

In order to ensure the accuracy and security of data, LINE uses advanced data filtering technology to filter redundant and invalid data. At the same time, LINE strictly abides by data privacy protection regulations to ensure the security of user information.

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