Zalo is the largest social media platform in Vietnam with over 100 million active users. For companies looking to enter the Vietnamese market, Zalo is a marketing channel that cannot be ignored. Here are some Zalo marketing traffic diversion strategies:
1. Create an official account
Establishing an official account on Zalo is the first step for a company to drive marketing traffic. The official account can publish corporate information, product information, promotional activities and other content, and interact with users.
2. Publish high-quality content
Publishing high-quality content is the key to attracting users’ attention. The content can include various forms such as pictures, texts, videos, live broadcasts, etc., and must be related to the target audience of the company.
3. Use Zalo Advertising
Zalo advertising is a paid promotion method that can help companies quickly increase brand awareness and traffic diversion. Zalo advertising comes in many forms, such as banner ads, information flow ads, and video ads.
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