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In the Vietnamese social market, Zalo video account has quickly become a powerful tool for enterprises to enhance brand influence and accurately acquire customers with its unique short video function. With tools such as Zalo bulk messaging and Vietnamese number generation, companies can quickly expand their customer base through precision marketing. This article will combine actual cases to deeply explore how enterprises can use the Zalo video account function to seize opportunities in the fiercely competitive Vietnamese social market.
The marketing potential of Zalo video account
The launch of the Zalo video account not only provides a platform for individual users to create and interact, but also provides new ideas for corporate marketing. The following are the main advantages of Zalo video accounts in marketing:
Accurate reach: Combining Zalo mass messaging and Vietnamese number generation, companies can accurately target target users and deliver marketing content to their messaging interface or video account recommendation page.
High user stickiness: Video accounts use short videos as the core form, which are highly attractive and interactive, making it easier to enhance the emotional connection between the brand and users.
Low cost and high return: Compared with traditional advertising, Zalo video account’s content dissemination is more natural, user acceptance is higher, and the cost is lower.
Diversified promotion scenarios: Whether it is product display, event promotion, or brand story sharing, Zalo video account can provide enterprises with diversified communication scenarios.
Case 1: Precision marketing of a clothing brand
Background: A clothing brand focusing on young people's fashion hopes to promote the new season series through the Zalo video account and attract the attention of consumers in the Vietnamese market.
Strategy:
Use the Vietnam number generation tool to generate a target customer number library covering the two major markets of Ho Chi Minh City and Hanoi.
Combined with Zalo's mass sending function, the new product release video is accurately pushed to the target users, and a limited-time discount link is attached.
Show new product wearing scenes in video content, accompanied by brand stories, so that the audience can resonate emotionally with the brand.
result:
The video click-through rate increased by 60%, and new product sales increased by 40%.
The number of new fans of the brand video account has reached the target expectation, laying a user base for subsequent marketing activities.
Case 2: Interactive activities of an educational institution
Background: A company that provides online education services hopes to promote its free trial courses through the Zalo video account and attract Vietnamese students to sign up.
Strategy:
Use the Vietnamese number generation tool to generate target user data, focus on college students, and send video invitations through Zalo mass messaging.
Publish a short video showing the interactive teaching scene, and attach a registration link to guide users directly to the trial course page.
Combined with the Digital Planet screening and detection platform, high-participation users are screened out and follow-up marketing content is sent in a targeted manner.
result:
The number of trial course registrations surged in a short period of time, and the conversion rate increased by 30% compared with traditional methods.
Through the fan interaction of the video account, potential users were successfully converted into formal course students.
How to make Zalo video account marketing more effective
For Zalo video account marketing activities, the following suggestions can help companies improve their effectiveness:
Create high-quality video content: Content is the key to attracting users. High-quality videos are easier to get likes, shares and comments from users.
Update videos regularly: Keep the frequency of content updates to keep your account active and attract more user attention.
Use Vietnam number generation tool: obtain high-quality number library, accurately connect with target users, and improve marketing reach rate.
Combined with Zalo mass promotion: accurately push video content to target users’ Zalo accounts to expand the scope of communication.
Analyze video account data: Analyze user behavior through background data to optimize content strategy and promotion plans.
The auxiliary role of the Digital Planet screening and testing platform
In the marketing process of Zalo video account, the Digital Planet screening and testing platform provides a full range of technical support:
Number filtering: Eliminate duplicate and invalid numbers to ensure data accuracy.
Promotion effect analysis: Through data monitoring of video accounts and Zalo group messages, the promotion strategy can be adjusted in real time.
Dynamic updates: Provide the latest user data to ensure that promotional content reaches effective users.
Case 3: Event promotion of a catering brand
Background: A chain restaurant brand hopes to promote holiday specials through the Zalo video account to attract more consumers to the store.
Strategy:
Target young consumers in the target area through the Vietnamese number generation tool and push event videos to their Zalo accounts.
The food production process and dining atmosphere are shown in the video content, and a discount QR code is attached to guide users to the store.
result:
During the event, store traffic increased by 50%, and the number of new fans on the video account reached the expected target.
future development direction
With the popularity of Zalo video accounts, competition in the Vietnamese social market will become more intense. The following are the future development trends of Zalo video account marketing:
Content diversification: Enterprises can try more forms of short video content, such as live broadcasts, user-generated content, etc.
Recommendation algorithm optimization: The recommendation algorithm of video accounts will further improve the accuracy and bring more efficient promotion opportunities to enterprises.
Integration of social e-commerce: Using short videos to directly guide users to complete purchases, social e-commerce may become a new growth point for enterprises.
Summarize
The launch of Zalo's video account provides new ideas and tools for corporate marketing. Combining Zalo mass messaging and Vietnamese number generation, companies can achieve precise customer acquisition and increase brand influence in the Vietnamese market. It can be seen from actual cases that the short video format of video accounts not only enhances user interaction, but also provides unlimited possibilities for diversified promotion of enterprises. In the future, Zalo video account will become an indispensable part of Vietnam’s social market, bringing more possibilities to the brand’s success.
Digital Planet is the world's leading number screening platform, which combines global mobile phone number segment selection, number generation, duplication removal, comparison and other functions . It provides bulk number screening and detection services to global customers supporting 236 countries and currently supports more than 40 social media and applications such as:
The platform has multiple functions, including activation screening, active screening, interactive screening, gender screening, avatar screening, age screening, online screening, precise screening, duration screening, power-on screening, empty number screening, mobile device screening, etc.
The platform provides self-screening mode, generation screening mode, fine screening mode and customized mode to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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