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In the wave of digital marketing, mass text messaging has become the first choice for many companies to open up the Southeast Asian market due to its directness and high reach rate. However, the problems of high costs and low conversion rates plague many companies. A large number of invalid and empty numbers directly increase the budget pressure of enterprises, but it is difficult to bring actual returns. In this regard, Southeast Asia's number filtering technology has become the key to solving this problem.
This article will delve into the reasons for the high cost of sending bulk SMS, and analyze in detail the specific operation methods of filtering empty numbers in Southeast Asia. At the same time, combined with the practical application of the digital planet screening and testing platform, it provides enterprises with an efficient and accurate marketing path.
The reason why bulk text messaging costs so much
1. The proportion of empty numbers is large and resources are wasted <br>In the Southeast Asian market, due to frequent changes in user numbers and complex data sources, many companies have a large number of empty numbers in their number databases. These numbers can cause text message delivery failures, increasing delivery costs.
2. Data quality varies <br>Bullet text messaging relies on a huge number database. However, these data often lack systematic organization, and many numbers are not updated in a timely manner, resulting in a high failure rate.
3. Unscientific sending strategy <br>Unscreened numbers lead to inaccurate target audiences. Coupled with the lack of analysis of user behavior, SMS sending is not timely enough and ultimately reduces the conversion effect.
4. Launch without feedback mechanism <br>After launching SMS messages, many companies fail to track feedback through effective mechanisms and fail to optimize subsequent sending plans, further increasing cost waste.
Advantages of filtering empty numbers in Southeast Asia
1. Improve the success rate of SMS sending <br>Use the empty number filtering technology to eliminate invalid numbers to ensure that SMS messages are accurately delivered to valid users, greatly improving the success rate.
2. Reduce sending costs <br>After filtering out empty and invalid numbers, you can effectively reduce the delivery scope and reduce unnecessary expenses.
3. Improve user conversion rate <br>The remaining target users are more accurate, thus increasing users' attention to the text message content and willingness to convert.
4. Optimize brand image <br>High success rate and low failure rate can help improve the credibility of corporate SMS sending accounts and maintain long-term and stable delivery capabilities.
Specific steps for filtering empty numbers in Southeast Asia
1. Data sorting and import <br>Import target number data from the existing number database to ensure the breadth and basic coverage of data sources.
2. Use the empty number filtering tool <br>Use the professional number filtering tool to check the validity of the number, including whether it is a downtime number, an unregistered number, etc.
3. Classification processing <br>Categories numbers into valid numbers, invalid numbers and suspected empty numbers. For suspected empty accounts, secondary verification can be used to improve accuracy.
4. Export optimized list <br>Export the filtered valid numbers to form an optimized SMS sending list to ensure accurate reach.
Practical application of digital planet screening and detection platform
1. Batch testing to improve efficiency <br>Digital Planet screening and testing platform supports rapid testing of large batches of numbers, helping companies save time.
2. Accurate empty number filtering <br>The platform can accurately identify invalid numbers and quickly generate a high-quality number library to ensure subsequent delivery effects.
3. Real-time feedback, optimization plan <br>Through the platform’s real-time detection function, users can understand the number status at any time and adjust the sending strategy based on the detection results.
4. Data management and update <br>The platform supports long-term data management and update to ensure that the enterprise's number database is always in an efficient and available state.
Successful cases of mass SMS precision marketing
When a Southeast Asian cross-border e-commerce company promoted a major promotion event, it adopted the traditional mass text messaging method and encountered the following problems:
· The proportion of empty numbers in the initial number database is as high as 30%, and the SMS delivery rate is only 70%.
· The delivery cost is too high and the conversion effect is not ideal.
Solution:
1. Use the Digital Planet screening and detection platform to perform Southeast Asia number filtering and empty number processing on the number.
2. Use valid numbers after excluding empty numbers for text message delivery, and optimize sending content and time based on user feedback.
3. By sending in batches, the target user data is gradually improved.
Final result:
The SMS delivery rate increased from 70% to 92%, and the user conversion rate increased from 5% to 15%, significantly improving the marketing effect.
Key Strategies for Cost Optimization of Bulk SMS
1. Regularly update the number database <br>Enterprises should regularly clean and update the number database to eliminate invalid numbers to ensure the timeliness and accuracy of the data.
2. Combined with the characteristics of the target market <br>According to the culture and behavioral habits of the Southeast Asian market, formulate differentiated SMS content and delivery plans to enhance user interest and trust.
3. Compliance operation to improve credibility <br>During the process of mass text messaging, ensure the legal compliance of number acquisition and use to avoid triggering the operator's restriction mechanism.
4. Accurate monitoring and feedback <br>Acquire user behavior data through real-time monitoring of SMS sending results, and continuously optimize the delivery strategy.
Summarize
By introducing Southeast Asian number filtering and empty number technology, companies can not only significantly reduce the cost of mass text messaging , but also greatly improve conversion effects. Combined with the precise detection and efficient management functions of the Digital Planet screening and detection platform, enterprises can easily optimize and accurately deliver numbers. Precision marketing is no longer synonymous with high costs, but is the key to success in the Southeast Asian market!
Digital Planet is the world's leading number screening platform, which combines global mobile phone number segment selection, number generation, duplication removal, comparison and other functions . It provides bulk number screening and detection services to global customers supporting 236 countries and currently supports more than 40 social media and applications such as:
The platform has multiple functions, including activation screening, active screening, interactive screening, gender screening, avatar screening, age screening, online screening, precise screening, duration screening, power-on screening, empty number screening, mobile device screening, etc.
The platform provides self-screening mode, generation screening mode, fine screening mode and customized mode to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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