Sign Up
In Southeast Asia, bulk text messaging is one of the important means of corporate marketing. With its high reach rate and directness, it has become the first choice for many companies to promote products and services. However, many companies have found in actual operations that the efficiency of mass text messaging is far lower than expected, with high costs but little effect. The reason is that a large number of invalid numbers and empty numbers seriously affect the sending success rate and marketing effect. In response to this problem, the function of filtering empty numbers in Southeast Asia has become the key to improving the efficiency of mass text messaging.
This article will analyze in detail the main reasons for the low efficiency of bulk text messaging in Southeast Asia, and share specific application skills of the number filtering function. At the same time, combined with the experience of using the Digital Planet screening and detection platform, it provides enterprises with practical guidelines for comprehensively optimizing bulk SMS strategies.
Reasons why mass text messaging is inefficient
1. The proportion of empty numbers is too high <br>Mobile phone users in Southeast Asia change their numbers frequently, especially in markets where prepaid users are the main users, the proportion of numbers that are deactivated or invalid is high. Text messages sent to these numbers simply fail, wasting corporate resources.
2. Data sources are complex and the quality is uneven <br>Enterprise number databases usually come from various sources, which may include customer registration, third-party data purchase, etc. These data are not filtered effectively and may contain invalid numbers or duplicate data.
3. Lack of precise delivery strategy <br>Many companies fail to classify and filter numbers according to the characteristics of the target audience, resulting in text messages reaching invalid users or non-target users, affecting marketing effects.
4. No feedback mechanism <br>Many companies fail to track the results in time after sending SMS messages and cannot effectively adjust their delivery strategies, resulting in a waste of resources and low conversion rates.
The importance of filtering empty numbers in Southeast Asia
1. Improve the delivery success rate <br>By filtering empty numbers, invalid numbers can be effectively eliminated, ensuring that text messages can accurately reach active users and improving the delivery success rate.
2. Reduce costs and waste <br>After filtering out empty numbers, the volume of text messages sent is significantly reduced, and the company's marketing costs are reduced.
3. Optimize user conversion rate <br>The target users after number filtering are more accurate, thereby improving the reading rate of text message content and user conversion effect.
4. Maintain brand image <br>Reducing the proportion of failed text messages will help improve the credit rating of the account that sends text messages and avoid operators from restricting or banning accounts.
How to efficiently filter empty numbers in Southeast Asia?
1. Organize and import the number database <br> Organize the existing number database of the enterprise and import it into the screening tool. Numbers can be combined from multiple data sources and duplicates eliminated.
2. Use a professional number filtering tool <br>Choose a professional number filtering tool to conduct in-depth screening of the number library. Detect invalid numbers, outage numbers and empty numbers.
3. Classify and process number data <br>The filtering tool will classify numbers into three categories: valid numbers, invalid numbers and suspected empty numbers. Enterprises can focus on sending text messages to valid numbers, while further verifying suspected empty numbers.
4. Export the optimized number list <br>Export valid numbers to form a high-quality delivery list to ensure accurate reach of target users.
5. Regularly update the number database <br>The numbers in the Southeast Asian market are highly dynamic. It is recommended that enterprises update and maintain the number database regularly to ensure the timeliness and accuracy of the data.
Application scenarios of the Digital Planet screening and detection platform
1. Batch processing and efficient detection <br>Digital Planet screening and detection platform supports the rapid detection of large batches of number data, which can quickly eliminate invalid numbers and improve screening efficiency.
2. Accurately identify invalid numbers <br>The platform can accurately detect whether the number is empty, out of service or unregistered, ensuring the reliability of the screening results.
3. Real-time data feedback <br>After the detection is completed, the platform will provide detailed data reports, including number status classification, activity analysis, etc., to help enterprises optimize subsequent SMS delivery strategies.
4. One-click export and management <br>The filtered number data can be exported with one click, making it easy for enterprises to directly apply it to the SMS bulk sending platform and at the same time achieve long-term management of data.
Successful cases of bulk text messaging in Southeast Asia
An electronic product e-commerce company plans to promote new mobile phone accessories in Southeast Asia through mass text messaging. Initial questions include:
· There are a large number of empty numbers in the database, and the SMS sending failure rate is as high as 40%.
· After sending SMS messages, the customer conversion rate is low and the marketing effect is unsatisfactory.
Solution:
1. The enterprise imports the existing number library into the Digital Planet screening and detection platform to filter and process empty numbers in Southeast Asia .
2. After eliminating empty numbers, an accurate list of valid numbers was regenerated.
3. Combined with the characteristics of the target market, adjust the text message content and sending time to improve user interest and trust.
Final result:
The successful sending rate of text messages increased from 60% to 90%, and the conversion rate of target customers increased from 5% to 18%, significantly optimizing the marketing effect.
Key Optimization Strategies for Bulk SMS
1. Ensure the reliability of data sources <br>Choose credible data sources to ensure the basic quality of number data. At the same time, avoid frequent purchases of unfiltered third-party data.
2. Develop precise sending strategies <br>Develop personalized text message content and delivery plans based on the behavioral habits and cultural background of Southeast Asian users.
3. Regularly update and maintain the number database <br>Through the Digital Planet screening and detection platform, the number database is regularly updated to maintain the efficiency and accuracy of the data.
4. Comply with regulations and avoid risks <br>Ensure that number acquisition and text message sending comply with local laws and regulations to avoid unnecessary losses caused by illegal operations.
Summarize
By comprehensively optimizing the mass text messaging process, especially by introducing the function of filtering empty numbers in Southeast Asia , companies can achieve precise reach and efficient conversion while significantly reducing marketing costs. Combined with the powerful functions of the Digital Planet screening and detection platform, users can not only improve the quality of number data, but also significantly improve the success rate and marketing effect of SMS delivery. Precision marketing starts with efficient filtration, and success is within your grasp!
Digital Planet is the world's leading number screening platform, which combines global mobile phone number segment selection, number generation, duplication removal, comparison and other functions . It provides bulk number screening and detection services to global customers supporting 236 countries and currently supports more than 40 social media and applications such as:
The platform has multiple functions, including activation screening, active screening, interactive screening, gender screening, avatar screening, age screening, online screening, precise screening, duration screening, power-on screening, empty number screening, mobile device screening, etc.
The platform provides self-screening mode, generation screening mode, fine screening mode and customized mode to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can get more information on the official channel t.me/xingqiupro and verify the identity of the business personnel through the official website. Official business telegram: @uf876
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username uf876 ). You can also check with the official website personnel: https://www.xingqiu.pro/check.html to confirm whether the business you are contacting is Planet. official
数҈字҈星҈球҈͏
