In Southeast Asia,SMS group sendingIt is one of the important means of corporate marketing. With its high reach rate and directness, it has become the first choice for many companies to promote products and services. However, many companies have found in actual operations that the efficiency of mass sending text messages is much lower than expected, with high costs but minimal results. The reason is that a large number of invalid numbers and empty numbers seriously affect the sending success rate and marketing effect. To address this problem,Southeast Asian number filter empty numberFunctions have become the key to improving the efficiency of mass sending SMS messages.
This article will analyze in detail the main reasons for the low mass sending of SMS in Southeast Asia, and share specific application techniques for the number filtering function. At the same time, combined with the experience of using the digital planet screening and detection platform, enterprises are provided with practical guides for comprehensively optimizing the SMS mass sending strategy.
Reasons for low mass sending of text messages
1. The proportion of empty numbers is too high
Mobile phone users in Southeast Asia frequently change their numbers, especially in markets where prepaid users are the main ones, the proportion of numbers being deactivated or invalid is higher. SMS sent to these numbers fail directly, wasting the company's resources.
2. The data sources are complex and the quality is uneven
The number library of companies is usually from a variety of sources, which may include customer registration, third-party data purchases, etc. These data are not effectively filtered and are likely to contain invalid numbers or duplicate data.
3. Lack of precise delivery strategies
Many companies fail to classify and filter numbers based on the characteristics of their target audience, resulting in the SMS reaching invalid users or non-target users, affecting marketing effectiveness.
4. No feedback mechanism
Many companies fail to track the results in a timely manner after sending text messages and cannot effectively adjust their delivery strategies, resulting in waste of resources and low conversion rates.
The importance of filtering empty numbers in Southeast Asian numbers
1. Improve the sending success rate
By filtering empty numbers, invalid numbers can be effectively eliminated, ensuring that SMS can accurately reach active users and improving delivery success rate.
2. Reduce cost waste
After filtering out empty numbers, the number of text messages sent is significantly reduced, and the marketing costs of the company are reduced.
3. Optimize user conversion rate
The target users after the number filtering is more accurate, thereby improving the reading rate of SMS content and user conversion effect.
4. Maintain the brand image
Reducing the proportion of failed text messages will help improve the credit rating of the SMS account and avoid operators from restricting or banning accounts.
How to efficiently filter the empty numbers of Southeast Asian numbers?
1. Organize and import the number library
Organize the existing number library of the enterprise and import it into the filter tool. Numbers can be merged from multiple data sources and duplicate data is removed.
2. Use professional number filtering tools
Choose a professional number filtering tool to deeply filter the number library. Detect invalid numbers, shutdown numbers and empty numbers.
3. Classify and process number data
The filtering tool will divide numbers into three categories: valid numbers, invalid numbers and suspected empty numbers. Enterprises can focus on sending text messages to valid numbers and further verify suspected empty numbers.
4. Export the optimized number list
Export valid numbers to form a high-quality placement list to ensure accurate reach of target users.
5. Regularly update the number library
The Southeast Asian market has strong numbers dynamics. It is recommended that enterprises regularly update and maintain the number library to ensure the timeliness and accuracy of the data.
Application scenarios of digital planet screening detection platform
1. Efficient batch processing inspection
The Digital Planet Screening and Detection Platform supports the rapid detection of large batches of number data, which can quickly remove invalid numbers and improve screening efficiency.
2. Accurately identify invalid numbers
The platform can accurately detect whether the number is empty, shut down or unregistered, ensuring the reliability of the screening results.
3. Real-time data feedback
After the inspection is completed, the platform will provide detailed data reports, including number status classification, activity analysis, etc., to help enterprises optimize subsequent SMS delivery strategies.
4. One-click export and management
The filtered number data can be exported in one click, which is convenient for enterprises to directly apply to the SMS mass sending platform, while achieving long-term data management.
Successful stories of SMS mass sending in Southeast Asia
An electronic product e-commerce company plans to promote new mobile phone accessories in Southeast Asia through mass text messages. Initial issues include:
·There are a large number of empty numbers in the database, and the failure rate of SMS sending is as high as40%.
·After SMS is delivered, the customer conversion rate is low and the marketing effect is not ideal.
Solution:
1.Enterprises import existing number library into the digital planet screening and detection platform to conductSoutheast Asian number filter empty numberdeal with.
2.After removing the empty number, an accurate list of valid numbers is regenerated.
3.Based on the characteristics of the target market, adjust the content and sending time of SMS to improve user interest and trust.
Final result:
SMS sending rate from60% increased to 90%, and the conversion rate of target customers increased from 5% to 18%, significantly optimizing marketing effects.
Key optimization strategies for mass text messages
1. Ensure the reliability of data sources
Select a trusted data source to ensure the basic quality of the number data. At the same time, avoid frequent purchases of unscreened third-party data.
2. Develop an accurate delivery strategy
Based on the behavioral habits and cultural background of Southeast Asian users, personalized text message content and delivery plans are formulated.
3. Regularly update and maintain the number library
Through the Digital Planet Screening and Detection Platform, the number library is updated regularly to maintain the efficiency and accuracy of data.
4. Comply with operations and avoid risks
Ensure that number acquisition and SMS sending comply with local laws and regulations to avoid unnecessary losses caused by illegal operations.
Summarize
BySMS group sendingComprehensive optimization of the process, especially the introductionSoutheast Asian number filter empty numberWith the function, enterprises can achieve accurate reach and efficient conversion while significantly reducing marketing costs. Combined with the powerful functions of the Digital Planet Screening and Detection Platform, users can not only improve the quality of number data, but also significantly improve the success rate and marketing effect of SMS delivery. Precision marketing starts with efficient filtering, and success is in control!
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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