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In today's digital marketing, mass text messages are still an efficient customer reach tool. However, when using SMS mass sending software, many companies find that despite sending a large amount of information, the actual effect is not ideal. The root of this phenomenon lies largely in the quality of mobile phone number data. If the number data is inaccurate and inactive, the text message will not be able to truly reach the target user. This article will provide an in-depth analysis of how to optimize mobile phone number data through the digital planet screening and detection platform to help enterprises accurately issue mass and improve results.
The root cause of poor SMS mass sending software
The main function of SMS mass sending software is to directly contact the target user through short messages, achieving efficient dissemination of information. However, the main reasons for poor results are often related to the following:
Low quality of number data
The mobile phone number data contains a large number of invalid numbers, empty numbers and duplicate numbers, which makes SMS unavailable.
Inaccurate target users
The number data has not been screened and does not match the characteristics of the target user group, affecting the relevance of marketing content and user interests.
High send failure rate
Due to invalid numbers or network reasons, the failure rate of SMS sending remains high.
Severe waste of costs
Invalid sending directly increases marketing costs, but cannot bring corresponding returns.
Therefore, optimizing mobile phone number data has become the key to improving the effectiveness of SMS mass sending software.
How to filter mobile phone number data
High-quality mobile phone number data is the prerequisite for successful mass sending of text messages. Through scientific screening methods, the accuracy and activity of data can be significantly improved. Here are the key steps to filter mobile phone number data:
Remove invalid numbers
Invalid numbers include empty numbers, erroneous format numbers and long-term unused numbers, which directly affect the success rate of sending.
Remove duplicate numbers
Duplicate numbers may account for a high proportion of data, which will not only increase the cost of sending, but will also cause customers to receive multiple duplicate text messages, causing disgust.
Filter active numbers
By detecting the active status of the number, select customer numbers that are used for a long time and may have a high willingness to convert.
Segment of target users
Classifying numbers based on attributes such as region, gender, age, etc. will help to match marketing content more accurately.
Advantages of Digital Planet Screening and Detection Platform
In order to solve the problems of enterprises in screening mobile phone number data, the Digital Planet Screening and Detection Platform provides a series of professional tools to help enterprises achieve efficient data management and accurate screening.
Quickly verify number validity
The Digital Planet Platform supports large-scale number detection, which can quickly eliminate invalid numbers and ensure efficient access to numbers during mass sending.
Activity detection
The activity detection function provided by the platform can determine whether the number is used frequently and help companies screen out high-value target customers.
Data deduplication and classification
Through intelligent algorithms, the platform can quickly remove duplicate data and perform segmented management according to enterprise needs.
Real-time update function
The data update function of the Digital Planet Platform can ensure that the enterprise's number data is always efficient and accurate, and avoid sending failures caused by data aging.
Accurate delivery strategy for mass text messages
In addition to screening high-quality mobile phone number data, companies also need to combine accurate delivery strategies to achieve the best results of mass sending text messages.
Optimize text message content
High-quality text message content can increase user interest. It is recommended to use concise and clear language to highlight discount information or event highlights.
Choose the right delivery time
The sending time has an important impact on the opening rate of the SMS. It is recommended to choose the user's free time, such as midday or evening.
Testing in batches
Send small-scale tests, analyze the effect data and then carry out large-scale promotion, which can effectively reduce the risk of failure.
Combined with multi-channel data verification
Combining SMS marketing with data from other marketing channels can help companies target target customers more accurately.
Case sharing: How to use digital planet to improve the effectiveness of SMS mass sending
A cross-border e-commerce company plans to promote a limited-time discount event through SMS mass sending, but it did not work well in its first attempt. After optimization through the Digital Planet Screening Detection Platform, they achieved the following results:
question
·The data source is messy and contains a large number of invalid numbers.
·The customer positioning is inaccurate and the text message content does not match the target customer.
·The delivery time is unreasonable, resulting in a low SMS opening rate.
Solution
Filter numbers
Use the Digital Planet Platform to remove invalid numbers and filter out recently active customer numbers.
Optimize content
Adjust the text message content according to the characteristics of the target customer to be closer to customer needs.
Time-sharing send
Combined with data analysis, select the time period when customers are more likely to view the text message to send.
result
·SMS reach rate from75% increased to 95%.
·Customer conversion rate has increased30%.
·Marketing costs have been reduced20%.
Summarize
The effect of SMS mass sending software depends not only on the tool itself, but also on the quality of mobile phone number data. Through the digital planet screening and detection platform, enterprises can quickly screen out high-quality target numbers, effectively improving the reach and conversion rate of SMS mass sending. Combined with accurate delivery strategies, the company's SMS marketing effect will surely achieve a qualitative leap.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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