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Web3 user portrait analysis: Who are they?
Web3 users are the most important audience group in the blockchain industry at present. They not only focus on decentralized finance (DeFi), NFT, GameFi, but are also active in decentralized social (SocialFi), DAO governance and other fields. To accurately acquire customers and improve marketing conversion rates, you must first understand the characteristics of Web3 users.
1.Decentralized identity:Web3 users usually rely onBlockchain wallet(likeMetaMask, Trust Wallet) conduct transactions, not traditional social accounts or email addresses.
2.Strong sense of privacy protection: They do not want to disclose multiple personal information, so traditional digital marketing methods (such asCookies tracking, social media advertising) are difficult to reach accurately.
3.Community-driven:mostWeb3 users are active inTelegram, Discord, Reddit, Twitterand other social platforms to obtain project information through the community.
4.Trading behavior determines interest: Can be passedOn-chain dataAnalyze whether users are interested in a certain type of blockchain application, for exampleNFT trader, GameFi player or DeFi investor.
5.Cross-platform active: They may trade on multiple blockchains (e.g.Ethereum, BSC, Solana, etc.), so you need to passBlockchain data filteringTo accurately analyze their activity and investment preferences.
Accurate filteringWeb3 users means being able to effectively lock in users who are really interested, rather than wasting marketing resources on inactive or low-quality users. This is also why blockchain data filtering is crucial in Web3 marketing.
Why traditional marketing methods are difficult to reachWeb3 user?
existIn the Web2 world, enterprises can accurately place advertisements through Google Ads, Facebook Ads, etc., but in the Web3 environment, the effects of these methods are greatly reduced. The main reasons are as follows:
Web3 users do not rely on traditional social platforms
1.They prefer to useDecentralized social (Lens Protocol, Mastodon), notCentralized platforms such as Facebook and Instagram.
2.Their main social channels areTelegram, Discord, Reddit, Twitter, but these platforms have limited advertising methods.
Web3 users' behavior data is difficult to track
1.Web2 advertising relies on cookies and pixel tracking, but Web3 users interact with wallet addresses instead of emails or mobile phone numbers.
2.Web3 users usually switch multiple wallet addresses, increasing the difficulty of tracking.
Traditional advertisingLow ROI
1.manyThe Web3 project tried to serve Facebook or Google ads, but found that the conversion rate was extremely low because these platforms could not accurately match the interests of blockchain users.
2.Many ad clickers are"Curious" rather than "investors" ultimately lead to high customer acquisition costs and low ROI.
Due to these challenges, businesses need to rely onBlockchain data filteringTo filter out real target users and avoid wasting marketing resources.
How to accurately match the digital planet number screening platformWeb3 user?
To improveThe accuracy of Web3 marketing,Digital Planet Number Filtering PlatformProvides a series of intelligent filtering functions to help enterprises quickly obtainActiveWeb3 user mobile number, improve customer acquisition efficiency.
1. Analyze user identities based on on-chain data
·passTransaction records, token types, interactive smart contractsPlease help me determine whether the user isNFT investors, DeFi users, DAO members, etc.
·For example, a frequentUsers who trade Uniswap may be DeFi investors, while one who purchases NFTs multiple times on OpenSea may be NFT collectors.
2. Batch filtering of Web3 user mobile phone numbers
·Through intelligent matching technology, the on-chain wallet address is matched with the phone number, allowing marketers to directly access to high valueWeb3 user.
·For example,NFT projects can filter mobile phone numbers of users who are active in the NFT market in the past 3 months and send airdrop invitations to increase the participation rate of events.
3. Filter out low-active users and bots
·By analyzing the wallet transaction frequency and token holdings, short-term arbitrage users and robot accounts are eliminated, and marketing resources are invested on the real target audience.
·For example, an address that has not been traded for a long time usually means that the user is inactive and is suitable for culling.
How to optimize in combination with filtering dataWeb3 Marketing?
After accurately screening data, enterprises need to adoptEfficient marketing strategies, ensure maximum conversion rate.
1. Combined with social media advertising to increase exposure
·becauseWeb3 users are more active in Twitter, Telegram, and Reddit. They can use the advertising delivery functions of these platforms to attract users to join the community or participate in activities.
·For example,NFT projects can place Twitter ads, promote their newly launched NFT series, and provide limited whitelist invitations.
2. Improve user retention through social marketing
·Web3 users trust community information, so they can use itTelegram, DiscordCarry out in-depth user operations.
·For example, organize within a groupAMA (Ask Me Anything) event invites project parties or KOLs to answer user questions and improve user trust.
3. Reach target users through text messages and WhatsApp
·Web3 users have low email opening rates, butSMS andWhatsApp has a high reach rate, you can directly send marketing information to improve conversion rate.
·For example,DeFi platforms can send "exclusive liquidity mining opportunities" to filtered users through SMS to attract users to participate.
4. Combined with KOL promotion, enhance brand influence
·Web3 users are more susceptible to industry KOLs, so they can cooperate with Web3 KOLs to promote projects through live broadcasts, tweets, AMAs, etc.
·For example, a cryptocurrency analystYouTube introduces a DeFi platform and provides an exclusive invitation code, which can effectively increase the number of users' registrations.
How to retain high-quality users in Web3 projects for a long time?
Acquisition of users is only the first step.How to get them involved for a long timeWeb3 Project, is the key to success. The following strategies can improve user retention:
1. Improve retention rate through smart contract incentive mechanism
·set upNFT holding reward mechanism, for example, if you hold a specific NFT for 3 months, you can unlock exclusive rights.
·For example,DeFi protocol rewards long-term liquidity providers and improves user stickiness.
2. Combining Web3 social platform to improve user interaction
·manyWeb3 users start using itLens Protocol, FarcasterWith decentralized social platforms, project parties can establish brand influence on these platforms.
·For example,NFT projects can publish exclusive content on Lens Protocol to attract community users’ attention and participation.
3. Continuously optimize user data and improve marketing accuracy
·Updated regularly through the Digital Planet Number Filter PlatformWeb3 user data, eliminate low-active users, and ensure that the data is always accurate.
·For example,NFT platforms can regularly screen "users who have purchased NFTs in the past 3 months" to accurately place marketing content and improve conversion rates.
Conclusion
The success of Web3 marketing depends on whether it canAccurately filter target users, and use appropriate marketing strategies to improve conversion rates. Traditional advertisingIt is difficult to work in the Web3 environment, andBlockchain data filteringIt can help enterprises accurately target high-quality users.
Digital Planet Number Filtering PlatformProvide efficientWeb3 user filtering solution helps enterprises quickly obtain high-value user data and combine it withSocial media advertising, social marketing, SMS reach,KOL promotionImprove user conversion rate and retention rate in other ways. In the future, withWith the continuous development of the Web3 ecosystem, data-driven precise marketing will become the core driving force for industry growth, helping project parties stand out in the competition.
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