How to accurately acquire customers with Web3 marketing? Blockchain data filtering helps you select high-quality
Web3 user portrait analysis: Who are they?
Web3 users are the most important audience group in the current blockchain industry. They not only pay attention to decentralized finance (DeFi), NFT, GameFi, but are also active in decentralized social networking (SocialFi), DAO governance and other fields. In order to accurately acquire customers and improve marketing conversion rate, you must first understand the characteristics of Web3 users.
1.Decentralized identity:Web3 users often rely onBlockchain wallet(likeMetaMask, Trust Wallet) for transactions instead of traditional social accounts or email addresses.
2.Strong awareness of privacy protection: They are reluctant to disclose too much personal information, so traditional digital marketing methods such asCookies tracking, social media advertising) are difficult to reach accurately.
3.community driven:mostWeb3 users are active inTelegram, Discord, Reddit, Twitterand other social platforms to obtain project information through the community.
4.Trading behavior determines interest:can passData on the chainAnalyze whether users are interested in a certain type of blockchain application, such asNFT traders, GameFi players or DeFi investors.
5.Active across platforms: They may transact on multiple blockchains (e.g.Ethereum, BSC, Solana, etc.) and therefore need to passBlockchain data filteringto accurately analyze their activity and investment preferences.
Precise screeningWeb3 users means being able to effectively target users who are truly interested, rather than wasting marketing resources on inactive or low-quality users. This is why blockchain data filtering is crucial in Web3 marketing.
Why traditional marketing methods are difficult to reachWeb3 users?
existIn the Web2 world, companies can accurately place advertisements through Google Ads, Facebook Ads, etc., but in the Web3 environment, the effectiveness of these methods is greatly reduced. The main reasons are as follows:
Web3 users do not rely on traditional social platforms
1.they are more inclined to useDecentralized social (Lens Protocol, Mastodon), instead ofCentralized platforms such as Facebook and Instagram.
2.Their main social channel isTelegram, Discord, Reddit, Twitter, but these platforms have limited advertising options.
Web3 user behavior data is difficult to track
1.Web2 ads rely on cookies and pixel tracking, but Web3 users interact with wallet addresses rather than emails or phone numbers.
2.Web3 users often switch multiple wallet addresses, making tracking more difficult.
traditional advertisingLow ROI
1.manyThe Web3 project tried running Facebook or Google ads, but found that the conversion rate was extremely low because these platforms could not accurately match the interests of blockchain users.
2.Many ad clickers are"Curious people" rather than "investors" ultimately lead to high customer acquisition costs and low ROI.
Because of these challenges, businesses need to rely onBlockchain data filteringTo screen the real target users and avoid wasting marketing resources.
How does the Digital Planet number screening platform accurately matchWeb3 users?
in order to improveThe precision of Web3 marketing,Digital Planet Number Screening PlatformProvides a series of intelligent filtering functions to help enterprises quickly obtainactiveWeb3 user mobile phone number, improve customer acquisition efficiency.
1. Analyze user identity based on on-chain data
·passTransaction records, types of tokens held, smart contracts that have been interacted withand other information to determine whether the user isNFT investors, DeFi users, DAO members, etc.
·For example, a frequentA user who trades on Uniswap may be a DeFi investor, while a user who has purchased NFT multiple times on OpenSea may be an NFT collector.
2. Batch screen mobile phone numbers of Web3 users
·Smart matching technology matches on-chain wallet addresses with phone numbers, allowing marketers to directly reach high valueWeb3 users.
·For example,NFT projects can screen the mobile phone numbers of users who have been active in the NFT market in the past three months and send airdrop invitations to increase event participation rates.
3. Filter out low-active users and bots
·By analyzing wallet transaction frequency and token holdings, short-term arbitrage users and robot accounts are eliminated to ensure that marketing resources are allocated to the real target audience.
·For example, an address that has not conducted transactions for a long time usually means that the user is inactive and is suitable for elimination.
How to combine filtered data optimizationWeb3 marketing?
After accurately filtering data, companies need to adoptEfficient marketing strategy, ensuring maximum conversion rates.
1. Combine with social media advertising to increase exposure
·becauseWeb3 users are more active on Twitter, Telegram, and Reddit, and can use the advertising functions of these platforms to attract users to join communities or participate in activities.
·For example,NFT projects can run Twitter ads to promote their newly launched NFT series and provide limited whitelist invitations.
2. Improve user retention through social marketing
·Web3 users trust community information and therefore can take advantage ofTelegram, DiscordConduct in-depth user operations.
·For example, organizing within a groupAMA (Ask Me Anything) activities invite project parties or KOLs to answer user questions and improve user trust.
3. Reach target users through SMS and WhatsApp
·Email open rates are lower for Web3 users, butSMS andWhatsApp has a higher reach rate, you can directly send marketing information and improve conversion rates.
·For example,The DeFi platform can send "exclusive liquidity mining opportunities" to selected users via text messages to attract users to participate.
4. Combine with KOL promotion to improve brand influence
·Web3 users are more susceptible to the influence of industry KOLs, so they can cooperate with Web3 KOLs to promote projects through live broadcasts, tweets, AMAs, etc.
·For example, a cryptocurrency analystIntroducing a certain DeFi platform on YouTube and providing exclusive invitation codes can effectively increase user registrations.
How does the Web3 project retain high-quality users for a long time?
Acquiring users is only the first step.How to keep them engaged long-termWeb3 project, is the key to success. The following strategies can improve user retention:
1. Improve retention rate through smart contract incentive mechanism
·set upNFT holding reward mechanism, for example, if you hold a specific NFT for 3 months, you can unlock exclusive benefits.
·For example, aDeFi protocols reward long-term liquidity providers and increase user stickiness.
2. Combine with Web3 social platform to improve user interaction
·manyWeb3 users get startedLens Protocol, FarcasterSuch as decentralized social platforms, project parties can establish brand influence on these platforms.
·For example,NFT projects can publish exclusive content on Lens Protocol to attract the attention and participation of community users.
3. Continuously optimize user data and improve marketing accuracy
·Through the digital planet number screening platform, updated regularlyWeb3 user data eliminates low-active users to ensure that the data is always accurate.
·For example,The NFT platform can regularly screen "users who have purchased NFT in the last three months", accurately deliver marketing content, and improve conversion rates.
Conclusion
The success of Web3 marketing depends on whether you canAccurately screen target users, and use appropriate marketing strategies to increase conversion rates. Traditional advertising is placed onIt is difficult to work in Web3 environment, andBlockchain data filteringIt can help companies accurately locate high-quality users.
Digital Planet Number Screening PlatformProvide efficientWeb3 user screening solution helps enterprises quickly obtain high-value user data and combineSocial media advertising, community marketing, SMS reach,KOL promotionand other methods to improve user conversion rate and retention rate. future, withWith the continuous development of the Web3 ecosystem, data-driven precision marketing will become the core driving force for industry growth, helping project parties stand out in the competition.
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