Best Practices for Web3 User Screening: Blockchain Data Filtering Helps Precision Marketing
Difficulties and challenges of Web3 user screening
existIn the Web3 era, accurate user screening is the key to successful blockchain marketing. However, due to the decentralized nature, screening of Web3 users is more challenging than traditional Web2 users. The following are the main difficulties:
1.User data is scattered:The identity of Web3 users is based on blockchain wallets rather than email or social accounts, making it difficult to accurately target traditional advertising.
2.Strict privacy protection:Web3 users usually use anonymous addresses and are unwilling to disclose personal information, making screening more difficult.
3.A large number of invalid users: Blockchain projects are easy to attract"Woolies", robot accounts, and short-term arbitrageurs affect data quality.
4.Social behavior is not visible:Web2 marketing relies on social platform data, while Web3 users are mainly active onTelegram, Discord, Reddit, TwitterSuch communities are difficult to track using traditional methods.
therefore,Web3 marketing needs helpBlockchain data filtering, through on-chain transaction records, wallet behavior analysis, data matching and other means, we can accurately locate target users and improve marketing conversion rate.
How does blockchain data filtering improve filtering accuracy?
Blockchain data is transparent and traceable, so data can be filtered through intelligent analysis tools to accurately obtain high qualityWeb3 users.
1. Identify active users to avoid wasting marketing resources
·Determine whether a user is active based on information such as transaction frequency, number of smart contract interactions, and held assets.
·For example, ain the pastTraded DeFi protocols multiple times within 3 monthsusers are more likely to be interested in financeDApps are interested, and an address that has not been transacted for a long time may not have marketing value.
2. Exclude airdrop parties and robots
·Many users simply receive airdrops and then sell their tokens immediately, and such users will not become loyal customers.
·By analyzing on-chain data, short-term arbitrage users can be eliminated to ensure that the marketing target group is long-term investors or real users.
3. Combined with smart contract interaction, accurately classify users
·Web3 users can be divided into: based on their behavior:
oNFT investors: active inOpenSea, Blur, Magic Eden and other NFT markets.
oDeFi users: frequently usedTrade with Uniswap, Curve, AAVE and other protocols.
oGameFi players: There are token recharges in chain games,NFT purchase records.
oDAO members: Holds governance tokens and has been inPlatforms such as Snapshot participate in voting.
·Through blockchain data filtering, personalized marketing strategies can be developed for different types of users to improve conversion rates.
4. Filter high-value users and improve marketing ROI
·By analyzing wallet positions, transaction amounts, and long-term holdings, high-net-worth users can be screened to improve marketing accuracy.
·For example, a long-term holdingUsers of BTC, ETH, and stablecoins may be more interested in new investment opportunities and are suitable for high-end product promotion.
Advantages of Digital Planet Number Screening Platform
Digital Planet Number Screening PlatformProvide efficientWeb3 user screening solution, combined with blockchain data filtering technology, accurately obtains the contact information of high-value users and improves marketing success rate.
1. Batch screen mobile phone numbers of Web3 users
·Intelligent matching through on-chain data analysisWeb3 wallet addresses and phone numbers allow marketers to directly reach target users.
·Applicable toDeFi promotion, NFT airdrop, GameFi new recruits, DAO community buildingWait for multiple scenes.
2. Filter low-quality users and improve data accuracy
·Eliminate short-term arbitrage users and robot accounts to ensure that the screened users are real long-term investors or active users.
·For example, a wallet goesIf the user is active in multiple DeFi protocols within 6 months and holds tokens for a long time, the user is more likely to be willing to participate in new investment opportunities.
3. Quickly export precise marketing lists
·Filter high-quality user data with one click and export itMobile phone number, wallet address, transaction behaviorand other information to improve marketing efficiency.
·Update data in real time to ensure the accuracy of user information and avoid affecting conversion rates due to outdated data.
How to use filtered data to develop efficient marketing plans?
Accurate acquisitionAfter Web3 user data, companies need to combine marketing strategies to maximize data value and improve user conversion rates.
1. Combine social platforms for precise promotion
·Web3 users are mainly active inTwitter, Telegram, Discordand other platforms, through advertising+ Community marketing method to increase reach rate.
·For example,DeFi projects can promote the latest liquidity mining plans on Twitter and guide users to join Telegram groups for in-depth interaction.
2. Increase engagement through WhatsApp and SMS marketing
·Web3 users have lower mailbox usage, butWhatsApp and SMS have higher reach, can be used for promotional activities.
·For example,NFT projects can send text messages to selected target users: "�� Get your limited edition NFT! Click the link to join our airdrop event!"
3. Combine with KOL marketing to improve user trust
·Web3 users are more susceptible to industry KOLs and therefore can inviteIn the field of encryptionKOL conducts live broadcasts and AMA activities, promotion project.
·For example, aNFT projects can cooperate with Web3 KOL to display NFT artworks in YouTube live broadcasts to increase brand exposure.
4. Optimize advertising strategy through data
·traditional advertisingROI is lower, while combiningPrecise advertising delivery using blockchain data filtering, which can reduce customer acquisition costs and increase conversion rates.
·For example, aThe GameFi project can filter out users who have purchased game NFTs in the past three months and place Facebook ads on them to promote new games.
Future trends in Web3 marketing: How can data drive help industry growth?
along withThe continuous development of Web3 ecosystem,Accurate user data will become the core competitiveness of marketing. Here are the future trends:
1. AI+blockchain data analysis to improve user screening accuracy
·Combined with artificial intelligence (AI) analyzes user transaction behavior, improves data filtering accuracy, and accurately predicts user interests.
·For example,AI can predict the next type of asset a user is most likely to invest in by analyzing the types of tokens they hold.
2. Decentralized Identity (DID) improves user data integration
·In the future, decentralized identity (DID) will become an important tool for Web3 marketing, making user data more complete and transparent.
·For example, holding aUsers with DID identities may have invested in multiple blockchains, which can be used for advanced targeted marketing.
3. Combine with smart contracts to realize automated marketing
·Future marketing may be automatically executed through smart contracts, such as only those that meet certain conditions.Only Web3 users can receive promotional information and improve accuracy.
·For example,DeFi projects can set up users who have "transacted more than $1,000 on Uniswap in the last three months" to automatically give exclusive rewards to increase loyalty.
Conclusion
Web3 user screening is the key to successful Web3 marketing,Blockchain data filteringIt can accurately target target users and improve marketing conversion rate.Digital Planet Number Screening PlatformProvide efficient data screening tools to help companies quickly obtainMobile phone numbers of active Web3 users to achieve precision marketing.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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