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Difficulties and challenges of Web3 user screening
existIn the Web3 era, accurately screening users is the key to the success of blockchain marketing. However, due to the decentralized nature, filtering of Web3 users is more challenging than traditional Web2 users. The following are the main difficulties:
1.User data dispersed:The identity of Web3 users is based on blockchain wallets, not emails or social accounts, and traditional advertising delivery is difficult to accurately locate.
2.Strict privacy protection:Web3 users usually use anonymous addresses and are unwilling to disclose personal information, which increases the difficulty of screening.
3.A large number of invalid users: Blockchain projects are easy to attract"Wool Party", robot accounts, and short-term arbitrageurs affect data quality.
4.Social behavior is invisible:Web2 marketing relies on social platform data, while Web3 users are mainly active inTelegram, Discord, Reddit, TwitterIn other communities, traditional ways are difficult to track.
therefore,Web3 marketing needs helpBlockchain data filtering, accurately target target users through on-chain transaction records, wallet behavior analysis, data matching and other means, and improve marketing conversion rate.
How to improve the filtering accuracy of blockchain data filtering?
Blockchain data is transparent and traceable, so data filtering can be carried out through intelligent analysis tools to accurately obtain high-qualityWeb3 user.
1. Identify active users and avoid wasting marketing resources
·Determine whether the user is active through transaction frequency, number of interactive smart contracts, and asset holding information.
·For example, ain the pastDeFi protocols are traded multiple times within 3 monthsUsers are more likely to be financialDApp is interested, and an address that has no transactions for a long time may not have marketing value.
2. Exclude airdrop parties and robots
·Many users simply receive airdrops and sell tokens immediately afterwards. Such users will not become loyal customers.
·By analyzing the on-chain data, short-term arbitrage users can be eliminated to ensure that the marketing target group is long-term investors or real users.
3. Combining smart contract interaction, accurately classify users
·Web3 users can be divided into:
oNFT Investors: Active inNFT markets such as OpenSea, Blur, Magic Eden, etc.
oDeFi users: Frequent useUniswap, Curve, AAVE and other agreements conduct transactions.
oGameFi players: There are token recharges in the chain game,NFT purchase history.
oDAO Members: Holding governance tokens, once inPlatforms such as Snapshot participated in the voting.
·Through blockchain data filtering, personalized marketing strategies can be formulated for different types of users to improve conversion rates.
4. Filter high-value users and improve marketing ROI
·By analyzing wallet positions, transaction amounts, and long-term holdings, high-net-worth users can be screened to improve marketing accuracy.
·For example, a long-term holdingUsers of BTC, ETH, and stablecoins may be more interested in new investment opportunities and are suitable for high-end product promotion.
Advantages of Digital Planet Number Screening Platform
Digital Planet Number Filtering PlatformProvide efficientWeb3 user screening solution, combined with blockchain data filtering technology, accurately obtains contact information of high-value users and improves marketing success rate.
1. Batch filtering of Web3 user mobile numbers
·Intelligent matching through on-chain data analysisWeb3 wallet address and phone number allow marketers to directly reach the target users.
·Applicable toDeFi promotion, NFT airdrop, GameFi new recruitment, DAO community constructionand many other scenarios.
2. Filter low-quality users and improve data accuracy
·Exclude short-term arbitrage users and robot accounts to ensure that the selected users are real long-term investors or active users.
·For example, a wallet has passedActive in multiple DeFi protocols within 6 months and holding tokens for a long time, the user is more likely to be willing to participate in new investment opportunities.
3. Quickly export the precise marketing list
·Filter high-quality user data with one click and exportMobile phone number, wallet address, transaction behaviorand other information to improve marketing efficiency.
·Update data in real time to ensure the accuracy of user information and avoid affecting conversion rates due to data obsoleteness.
How to use screening data to formulate efficient marketing plans?
Accurate accessAfter Web3 user data, enterprises need to combine marketing strategies to maximize data value and improve user conversion rate.
1. Accurate promotion with social platforms
·Web3 users are mainly active inTwitter, Telegram, DiscordPlatforms such as this can be used to serve it through advertising+ Community marketing methods to improve reach rate.
·For example,The DeFi project can promote the latest liquidity mining plan on Twitter and guide users to join Telegram groups for in-depth interaction.
2. Improve interaction through WhatsApp and SMS marketing
·Web3 users have low mailbox usage, butWhatsApp and SMS reach higher, can be used for promotion activities.
·For example,The NFT project can send text messages to the filtered target users: "�� Receive your limited edition NFT! Click the link to join our airdrop event!"
3. Combined with KOL marketing to improve user trust
·Web3 users are more susceptible to industry KOLs, so they can invite themIn the field of encryptionKOL conducts live broadcasts and AMA activities, promotion projects.
·For example, aNFT projects can work with Web3 KOL to display NFT artworks in YouTube live broadcasts to increase brand exposure.
4. Optimize ad delivery strategies through data
·Traditional advertisingLow ROI, while combinedAccurate advertising delivery through blockchain data filtering, can reduce customer acquisition costs and improve conversion rates.
·For example, aThe GameFi project can filter out users who have purchased NFTs in the past three months and place Facebook ads to promote new games.
Future trends in Web3 marketing: How can data-driven help industry growth?
along withThe continuous development of the Web3 ecosystem,Accurate user data will become the core competitiveness of marketing. Here are the future trends:
1. AI+ blockchain data analysis to improve user screening accuracy
·Combined with artificial intelligence (AI) Analyze user transaction behavior, improve data filtering accuracy, and accurately predict user interests.
·For example,AI can predict the next type of assets that users are most likely to invest in by analyzing the types of tokens they hold.
2. Decentralized identity (DID) improves user data integration
·In the future, decentralized identity (DID) will become an important tool in Web3 marketing, making user data more complete and transparent.
·For example, holding a certainUsers with DID identity may have invested in multiple blockchains and can be used for advanced targeted marketing.
3. Combining smart contracts to achieve automated marketing
·Future marketing may be automatically executed through smart contracts, such as only those that meet certain conditions.Only Web3 users can receive promotion information to improve accuracy.
·For example,The DeFi project can set users who have "traded more than $1,000 on Uniswap in the past 3 months" and automatically give exclusive rewards to improve loyalty.
Conclusion
Web3 user filtering is the key to the success of Web3 marketing.Blockchain data filteringIt can accurately target target users and improve marketing conversion rate.Digital Planet Number Filtering PlatformProvide efficient data filtering tools to help enterprises quickly obtainThe mobile phone number of active Web3 users achieves precise marketing.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the user name when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is a planet official
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