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US SMS mass sending is an important marketing tool in the telemarketing industry, but one of the most concerned issues for many companies when performing SMS marketing is**"How much does it cost to send a group SMS in the United States?"** Price is affected by a variety of factors, including SMS type, sending number type, operator charging standards, SMS sending volume, etc. also,Number generationandNumber filteringIt also reduces SMS costs and improves the return on investment (ROI). This article will analyze in detail the price composition of mass SMS sending in the United States and how to optimize the marketing costs of SMS.
Price structure of mass text messages in the United States
The cost of sending SMS varies from multiple factors and is usually composed of the following aspects:
1. Single SMS Fee
The price of a single text message sent by a group of American SMS is usually in $0.01 - $0.05 Between, the specific cost depends on:
·SMS Type(Marketing SMS vs. Transactional SMS)
·Type of sending number used(short code, long code,Toll-Free Number)
·Pricing model of SMS suppliers
For example, because marketing text messages involve large amounts of sending, the unit price is usually lower, while transactional text messages such as verification codes are relatively high.
2. Number type affects price
Different types of sending numbers will affect the price of SMS:
·Short code (Short Code):$500 - $1000/month, suitable for large-scale mass sending
·Long code (Long Code): Billed by item, each item $0.01 - $0.02, suitable for small and medium-sized enterprises
·Toll-Free Number:$2 - $10/month, the fee for a single SMS is lower than the short code, but may be subject to operator restrictions
3. Operator fees
Major U.S. operators (e.g. AT&T, Verizon, T-Mobile) will charge for SMS sending and adjust the price according to SMS traffic, region and other factors. For example:
·Verizon There is an additional fee for commercial text messages
·AT&T Some types of SMS traffic may be restricted
4. SMS package and batch discounts
Most SMS service providers offer batch packages, such as:
·1000 SMS = $10 ($0.01/)
·10,000 SMS = $80 ($0.008/)
·100,000 SMS = $500 ($0.005/)
Buying SMS in bulk usually results in lower unit prices, suitable for large-scale SMS marketing.
Different SMS types cost differences
Mass text messages in the United States usually includeMarketing text messagesandTransactional SMS, there are obvious differences in their prices.
1. Promotional SMS
Mainly used for promotions, advertising, customer interaction, etc., the cost is low, but it needs to comply with the United States TCPA regulations.
·Applicable scenarios: Limited time discounts, promotional reminders, new product releases
·Cost range:$0.01 - $0.03/item
2. Transactional SMS
Used to send important notifications, such as verification codes, order updates, reminders, etc.
·Applicable scenarios: Two-factor certification (2FA), logistics notification, bank text messages
·Cost range:$0.02 - $0.05/item
Transactional SMS is usually more expensive, but has higher delivery rates and priority.
How to reduce the cost of mass sending text messages in the United States?
Enterprises can passNumber generationandNumber filteringOptimize SMS delivery, reduce unnecessary expenses, and improve sending efficiency.
1. Number filtering: Reduce invalid text messages
Many companies often send text messages to invalid numbers or non-target users when sending them in bulk, causing waste of costs. useDigital Planet Number Filter Detection, can optimize the sending list and reduce invalid sending:
✅Remove invalid numbers, avoid sending text messages to disabled numbers or invalid users
✅Filter target users, accurately deploy according to factors such as region, industry, age, etc., to improveROI
✅Prevent sending to blacklist numbers, avoid being blocked by operators
Case: A certain e-commerce company will reduce invalid text messages through number screening 35%, SMS marketing costs are reduced by 20%.
2. Choose the right SMS package
Purchasing a bulk SMS package can reduce the cost of a single SMS. For example:
·Small Business:choose 10,000 SMS Package, the cost per order can be reduced to $0.008
·Large-scale electricity sales:choose 100,000 SMS package, the unit price has dropped to $0.005
3. Number generation: Get high-quality US numbers
For businesses that lack new markets or lack customer data, you can use itNumber generationTools to quickly create compliant target user number library.
✅Generate numbers that match the target market, ensure accurate delivery
✅Avoid using random numbers in violation of regulations, ensure compliance
✅Improve SMS delivery rate, reduce the SMS failure rate
Case:certain SaaS companies expand their market throughDigital Planet Number GenerationObtained 5,000 potential customer numbers, SMS marketing conversion rate increased by 12%.
How to optimize SMS marketing and improve ROI?
1. Choose the best time to send
Research shows thatWeekday morning 10:00 - 6:00 pm It is the time period with the highest opening rate of SMS, while the opening rate of SMS is low late at night or weekends.
2. Avoid blocking of text messages
·Use brand name, enhance trust
·Provide unsubscribe options, avoid user complaints
·Send rotation using multiple numbers, reduce the risk of being marked as spam
3. Monitor SMS data and optimize marketing strategies
Regularly analyze the delivery rate, click-through rate and conversion rate of SMS, adjust the content and sending time of SMS, and improve the overall marketing effect.
The price of mass text messages in the United States is reasonable and controllable, and optimization strategy is the key
The price of mass text messages in the United States is affected bySMS type, sending number type, operator feeand other factors. Enterprises can passNumber generationandNumber filteringReduce SMS costs and improve marketing effectiveness. Combining batch SMS packages, precise user screening and intelligent sending strategies can greatly improve SMS ROI makes SMS marketing more efficient and economical!
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