Bulk text messaging in the United States is an important marketing tool in the telemarketing industry, but one of the biggest concerns for many companies when implementing text messaging marketing is**"How much does it cost to send bulk SMS in the United States?"** The price is affected by many factors, including the type of SMS, the type of sending number, the operator's charging standard, the volume of SMS sent, etc. also,Number generationandNumber filterIt also reduces text messaging costs and increases return on investment (ROI) key. This article will analyze in detail the price structure of bulk SMS in the United States and how to optimize SMS marketing costs.
Price structure for bulk text messaging in the United States
The cost of text messaging varies based on a number of factors and typically consists of:
1. Single SMS fee
The price of a single text message sent by bulk SMS in the United States is usually $0.01 - $0.05 The specific cost depends on:
·SMS type(Marketing SMS vs. transactional SMS)
·Type of sending number used(short code, long code,Toll-Free number)
·SMS provider pricing model
For example, because marketing text messages involve sending in large quantities, the unit price is usually lower, while the price of transactional text messages such as verification codes is relatively high.
2. Number type affects price
Different types of sending numbers affect text message prices:
·short code (Short Code):$500 - $1000/month, suitable for large-scale mass mailing
·long code (Long Code): Billed by item, each item $0.01 - $0.02 for small and medium businesses
·Toll-Free Number:$2 - $10/month, the cost of a single text message is lower than the short code, but may be restricted by the operator
3. Carrier fees
Major U.S. carriers such as AT&T, Verizon, T-Mobile) will charge for sending text messages and adjust prices based on text message traffic, region and other factors. For example:
·Verizon There are additional charges for business text messages
·AT&T Certain types of SMS traffic may be restricted
4. SMS plans and bulk discounts
Most SMS providers offer bulk plans, such as:
·1000 text messages = $10 ($0.01/text)
·10,000 text messages = $80 ($0.008/text)
·100,000 text messages = $500 ($0.005/text)
Buying text messages in bulk usually results in a lower unit price, which is suitable for large-scale text message marketing..
Cost differences for different text message types
US bulk text messages usually includeMarketing SMSandTransactional SMS, there is a significant difference in their prices.
1. Promotional SMS
Mainly used for promotion, advertising, customer interaction, etc., the cost is low, but it needs to comply with the US TCPA regulations.
·Applicable scenarios: Limited time discounts, promotion reminders, new product releases
·Cost range:$0.01 - $0.03/item
2. Transactional SMS
Used to send important notifications, such as verification codes, order updates, reminders, etc.
·Applicable scenarios: Two-factor authentication (2FA), logistics notification, bank SMS
·Cost range:$0.02 - $0.05/item
Transactional text messages are generally more expensive, but have higher deliverability and priority.
How to reduce the cost of bulk text messaging in the United States?
Businesses can passNumber generationandNumber filterOptimize text message delivery, reduce unnecessary expenses, and improve sending efficiency.
1. Number filtering: Reduce invalid text messages sent
When many companies send bulk text messages, they often send them to invalid numbers or non-target users, resulting in a waste of costs. useDigital planet number screening test, you can optimize the sending list and reduce invalid sending:
✅Remove invalid numbersto avoid sending text messages to deactivated numbers or invalid users
✅Filter target users, accurately deliver according to factors such as region, industry, age, etc., to improveROI
✅Prevent sending to blacklist numbers, to avoid being blocked by the operator
Case: An e-commerce company reduced invalid text messages through number screening. 35%, and SMS marketing costs are reduced by 20%.
2. Choose the right SMS plan
Purchasing a bulk text message package reduces the cost of a single text message. For example:
·small business:choose 10,000 SMS package, the single fee can be reduced to $0.008
·Large-scale telemarketing:choose 100,000 SMS package, the unit price drops to $0.005
3. Number generation: Get high-quality US numbers
For businesses new to markets or lacking customer data, useNumber generationTool to quickly create a compliant target user number library.
✅Generate numbers that match your target market, ensuring accurate delivery
✅Avoid illegal use of random numbers, ensuring compliance
✅Improve SMS delivery rate, reduce SMS failure rate
Case:certain As SaaS companies expand their markets, they useDigital planet number generationGot With 5,000 potential customer numbers, the SMS marketing conversion rate increased by 12%.
How to optimize SMS marketing and increase return on investment?
1. Choose the best sending time
Research shows thatweekday morning 10:00 - 6:00 pm This is the time period when text message open rates are highest, while text message open rates late at night or on weekends are lower.
2. Prevent text messages from being blocked
·Use brand name, improve trust
·Provide an unsubscribe option, to avoid user complaints
·Use multiple numbers to rotate and send, reduce the risk of being marked as spam text messages
3. Monitor SMS data and optimize marketing strategies
Regularly analyze the delivery rate, click-through rate and conversion rate of text messages, adjust text message content and sending time, and improve the overall marketing effect.
The price of bulk SMS in the United States is reasonable and controllable, and optimization strategy is the key
The price of sending bulk SMS in the United States is affected bySMS type, sending number type, carrier feeand other factors. Businesses can passNumber generationandNumber filterReduce text message costs and improve marketing effectiveness. Combined with batch SMS packages, precise user screening and intelligent sending strategies, SMS can be greatly improved. ROI makes SMS marketing more efficient and economical!
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