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The mass sending of SMS in the United States is an important marketing tool in the telemarketing industry. The high opening rate of SMS makes it an effective means for enterprises to acquire customers and promote conversion. However,The effectiveness of SMS marketing depends on accurate target customer selection. How to ensure that SMS can reach the right users? How to combineNumber generationandNumber filtering, optimize SMS delivery? This article will analyze in detail the best strategies for mass marketing of SMS in the United States to help companies improve SMS marketing. ROI (ROI).
The core advantages of mass text message marketing in the United States
SMS marketing occupies an important position in the marketing methods in the United States, and its main advantages include:
✅High open rate: The average opening rate of text messages is as high as 98%, much higher than email (20-30%).
✅Instant access: SMS is usually in Within 3 minutes Read by users, suitable for limited-time promotions, event reminders, etc.
✅High conversion rate: According to statistics,The conversion rate of SMS marketing can be achieved 45%, especially in e-commerce, finance and other industries, the effect is obvious.
But the premise of these advantages is thatSMS must be sent accurately to the target customer. Blind mass distributing not only wastes marketing budget, but may also lead to an increase in complaint rate and affect brand credibility. Therefore, accurateNumber filteringandNumber generationIt is the key to efficient SMS marketing.
How to formulate an efficient SMS marketing strategy?
1. Determine the goals of SMS marketing
Before sending text messages in the United States, companies need to clarify their marketing goals. For example:
·Increase sales: Provide discount codes and limited-time discounts, and encourage users to place orders
·Customer interaction: Invite users to participate in surveys, activities, membership plans, etc.
·Brand promotion: Release new products and notify users of the services to be launched soon
Each goal determines the content and sending strategy of the text message. For example,Limited time discount text messages CTA (Call of Action) is usually "Snap Now", while survey text messages encourage users to respond to interactions.
2. Select accurate target customers
The first step in precision marketing isNumber filtering, make sure that the text messages are sent to the most relevant users.Digital Planet Number Filter DetectionIt can help enterprises filter target users based on the following dimensions:
·Geographical location: Filter customers by state and city, for example, send text messages only for users in New York and Los Angeles
·age & gender: Filter users who meet a specific age or gender based on product positioning
·User activity: Remove the deactivated number and ensure that the text message is sent to active customers
·Purchase history: Send personalized marketing text messages to customers who have existing consumption behaviors
For example, an American e-commerce company uses the number to filter the SMS delivery rate from 65% Increased to 92%, marketing conversion rate increases 18%.
3. Optimize SMS content and improve user conversion
The content of the text message determines the final marketing effect. Efficient SMS marketing content usually includes:
·Personalized elements: Use user name or consumption record to increase affinity
·Clear CTA: Guide users to take specific actions, such as"Click to receive the offer"
·A sense of urgency: Limited time promotions and inventory is in urgent need, stimulating users to buy immediately
Example:
❌Ordinary text messages:
"Hello, we are doing promotions, welcome to buy."
✅Optimize SMS:
"Hi Mike, your exclusive 20% coupon is about to expire! Click to receive: [Link]"
Using personalized and urgency text messages,Can improve Conversion rate above 30%.
Avoid common misunderstandings in SMS marketing
Although SMS marketing has high potential, a wrong sending strategy can cause the effect to be counterproductive and even blocked by the operator. The following are common errors and solutions:
❌Oversend: Send text messages multiple times a day, which can easily cause users to be disgusted
✅Optimize frequency: Recommended every week 1-3 times and sent during the period of time that the user is interested in
❌The text message is too long:Exceed 160 characters, which may lead to splitting and affect reading experience
✅Control the length of the text message: It's simple and clear, it's best to have every text message in Within 120-140 characters
❌No unsubscribe option: Users cannot unsubscribe, which can easily lead to complaints
✅Provide unsubscribe methods:like"Reply to STOP Unsubscribe" complies with the US TCPA regulations
How to use digital planet number screening and detection to improve the accuracy of SMS marketing?
Enterprises can passDigital Planet Number Filter Detection, batch optimization of number library and improve SMS marketing ROI. Its main functions include:
✅Number removal: Remove duplicate numbers, avoid repeated sending, and waste SMS fees
✅Filter invalid numbers: Remove the discontinued number and increase the delivery rate of SMS
✅Intelligently generate new numbers: For enterprises that lack customer data,Number generationProvide accurate target customer data
✅Comply with operator rules: Ensure the number compliance and reduce the risk of SMS blocking
Case:
A loan company passedDigital Planet Number Filter Detection, cleaned up before SMS marketing 40% invalid numbers, SMS delivery rate increased from 68% to94%, customer conversion rate increases twenty two%.
Best practices for SMS marketing to improve ROI (ROI)
Enterprises can use the following strategies to optimize the effectiveness of SMS marketing and improve the return on investment:
✅Optimize sending time: Research shows that the workday morning 10:00 to 6:00 pm It is the time period with the highest opening rate of SMS
✅Combined A/B Test: Test different text messages,CTA, find the best conversion solution
✅Analyze data and adjust strategies: Regularly monitor the delivery rate, click-through rate, and conversion rate of SMS, and adjust the sending strategy
Accurate SMS marketing to improve customer conversion
The success of US SMS mass sending depends on accurateNumber filtering, efficient content design and optimized sending strategy. Enterprises can passDigital Planet Number Filter Detection, accurately obtain target customers and improve SMS marketing ROI. Combining personalized SMS content, appropriate sending frequency and data analysis, SMS marketing will become one of the most cost-effective telemarketing tools!
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the user name when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is a planet official
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