What can I find out through WhatsApp online searches? How to use query data to improve marketing
As one of the most popular instant messaging tools in the world, WhatsApp has more than2 billion users, is an important channel for corporate marketing, customer management, telemarketing and other businesses. But in the marketing process, a core issue is:How to getWhatsApp users’ information to ensure accurate and efficient marketing delivery? This involvesWhatsApp online inquiry.
This article will analyze in detail from a popular science perspectiveWhatsApp online inquiryWhat information can be found, what are the data sources, and how to use query data to optimize marketing strategies and improve telemarketing conversion rates.
What information can be obtained by WhatsApp online query?
The core function of WhatsApp online inquiry is to help users identify the basic status of the target number. Generally speaking, the following data can be obtained:
1. WhatsApp registration status
Check whether the target number has been registered WhatsApp, make sure not to waste marketing resources on unregistered numbers.
·Registered number ✅: WhatsApp messages can be reached, suitable for telemarketing, customer management, etc.
·Unregistered number ❌: WhatsApp communication is not supported, meaning this number is not suitable as a marketing target.
2. User online status
·"Online" status: The user is currently usingWhatsApp and can interact with it instantly.
·"Last online time": If the user hasn't hidden this post, you can view their most recent useWhatsApp time helps determine user activity.
3. Whether it is a corporate account
WhatsApp supportPersonal accountandEnterprise account (WhatsApp Business). forFor B2B marketing, identifying WhatsApp Business users is crucial.
·Enterprise account: usually represents a company or business, more suitableB2B marketing or supply chain docking.
·Personal account: Suitable for promotion and marketing of ordinary customers.
4. User avatar & nickname information
In some cases, the target user's avatar, nickname and other information can be obtained, which helps determine whether the account is active.
5. Group information(Supported by some query tools)
Some advanced query tools support detecting whether a user belongs to a group, which is useful forsocial marketingCrucial. For example, users who belong to certain industry communication groups can be screened out to improve marketing accuracy.
What is the data source for WhatsApp online queries?
The data for WhatsApp online query mainly comes from the following aspects:
✅WhatsApp API and open interface: Some enterprise-levelThe WhatsApp Business API allows querying account information, but the permissions are strict and can only be used by corporate customers.
✅real-time network data: Some query tools simulate user access and crawlWhatsApp status data.
✅historical database & AI prediction: Some tools combine historical query data+AI analysis to predict user activity and behavior patterns.
But it needs to be noted thatWhatsApp’s privacy policy is constantly adjusted, and querying data may be subject to certain restrictions, so it is recommended to useCompliance toolsMake inquiries to avoid illegal operations.
How to useWhatsApp query data to optimize marketing?
getAfter WhatsApp queries online data, how can we effectively use this information to improve the success rate of telemarketing and marketing? The following are several key application scenarios:
1. Screen high active users to improve conversion rate
During the telemarketing process, directly give allGroup messaging from WhatsApp numbers not only wastes resources, but may also lead to the account being blocked. Therefore, useNumber filterTools that can only send marketing messages to highly active users to increase conversion rates.
·Highly active users (recentOnline within 7 days): Priority marketing target, recommendedReached by WhatsApp message or voice call.
·Moderately active users (Online within 30 days): Can be followed up appropriately, such as sending oncePromote messages on WhatsApp and observe interactions.
·Low active users (Not online for more than 30 days): Prioritize elimination to avoid waste of marketing resources.
Case study:
An e-commerce company isWhen promoting on WhatsApp, use it firstWhatsApp online inquiryFilter out active users and then combine themDigital planet number screening testFilter out invalid numbers and ultimately improve message delivery rate 42%, customer interaction rate increases 29%.
2. Precise B2B marketing to target corporate customers
forB2B business (such as cross-border trade, wholesale market, supply chain docking, etc.) can be filtered through WhatsApp queryEnterprise account, improve the accuracy of customer acquisition. For example:
·Batch query industry related numbers, filter out WhatsApp Business account, targeted promotion of products.
·Combined with company database, cross validation WhatsApp account information and improve data quality.
Case study:
A cross-border logistics company hopes to accurately find corporate customers who need international freight. passWhatsApp online inquiry, filter out enterprise accounts and combineNumber filterEliminate invalid numbers and ultimately increase the conversion rate of sales leads. 35%.
3. Combine with social marketing to expand potential customers in batches
Some query tools support detecting whether the target user belongs to an industry communication group. For social marketing, this meansAccurately target industry users, carry out precise promotion. For example:
·real estate industry: Batch query WhatsApp numbers, identify members of industry communication groups, and deliver targeted real estate advertisements.
·Foreign trade industry: Screen out members of the foreign trade WeChat group and promote logistics, payment and other related services.
4. Determine user intentions in advance and optimize communication strategies
WhatsApp online query not only provides basic account status, but also predicts user interest and activity through historical data + AI analysis.
·High frequency online users: More suitable for real-time interaction, such asWhatsApp message + phone call to follow up.
·Low frequency online users: SMS can be used+Email combination marketing to reduce the feeling of being disturbed.
How to ensureCompliance for WhatsApp online inquiries?
becauseWhatsApp is strict about user data protection. Enterprises need to follow the following compliance recommendations when using query tools:
✅Use legal search tools, avoid using crawlers or unauthorizedAPI.
✅Don't abuse query datato ensure marketing messages are consistent withPrivacy regulations such as GDPR.
✅Provide an unsubscribe option, avoid user complaints and improveLong-term availability of WhatsApp accounts.
WhatsApp online inquiry makes telemarketing more accurate and efficient
WhatsApp online query can provide users’ online status, activity, account type and other information to help companies optimize marketing strategies. combineNumber filterTechnology can further improve the accuracy of query data and ensure that marketing resources are not wasted.
In the future of digital marketing, leverageWhatsApp query data for precise customer screening will become the key to improving the ROI (return on investment) of telemarketing. Through scientific methods, companies can reach target customers more accurately and achieve more efficient WhatsApp marketing!
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