WhatsApp, as one of the most popular instant messaging tools in the world, has more than2 billion users, is an important channel for corporate marketing, customer management, telemarketing and other businesses. But in the marketing process, a core issue is:How to get itWhatsApp user information to ensure accurate and efficient marketing delivery? This involvesWhatsApp online query.
This article will be analyzed in detail from a popular science perspectiveWhatsApp online queryWhat information can be found, what data sources are, and how to use query data to optimize marketing strategies and improve telemarket conversion rates.
What information can be obtained through WhatsApp online query?
The core function of WhatsApp online query is to help users identify the basic status of the target number. Generally speaking, the following data can be obtained:
1. WhatsApp registration status
Check whether the target number has been registered WhatsApp, make sure that marketing resources are not wasted on unregistered numbers.
·Registered number ✅: WhatsApp message can be reached, suitable for telemarketing, customer management, etc.
·Unregistered number ❌: WhatsApp communication is not supported, which means this number is not suitable as a marketing goal.
2. User online status
·"Online" status: The user is currently usingWhatsApp, you can interact with it immediately.
·"Last online time": If the user does not hide this information, he can view his latest useWhatsApp's time helps judge user activity.
3. Is it a corporate account?
WhatsApp SupportPersonal accountandCorporate Account (WhatsApp Business). forIn B2B marketing, it is crucial to identify WhatsApp Business users.
·Corporate Account: Usually represents a company or business, more suitableB2B marketing or supply chain docking.
·Personal account: Promotion and marketing suitable for ordinary customers.
4. User avatar & nickname information
In some cases, you can obtain the target user's avatar, nickname and other information, which helps to determine whether the account is active.
5. Group information(Some query tools support)
Some advanced query tools support detecting whether a user belongs to a certain group, forCommunity MarketingIt is crucial. For example, users who belong to certain industry communication groups can be selected to improve marketing accuracy.
What is the source of data for WhatsApp online query?
The data for WhatsApp online query mainly comes from the following aspects:
✅WhatsApp API and open interface: Some enterprise-levelThe WhatsApp Business API allows querying account information, but the permissions are strict and are only available to enterprise customers.
✅Real-time network data: Some query tools simulate user access and crawlWhatsApp status data.
✅Historical Database & AI prediction: Some tools combine historical search data+AI analysis to predict user activity and behavior patterns.
But it needs to be paid attention toWhatsApp's privacy policy is constantly being adjusted, and querying data may be subject to certain restrictions, so it is recommended to use it.Compliance ToolsConduct queries to avoid illegal operations.
How to use itWhatsApp query data optimization marketing?
getAfter WhatsApp searches online, how can we effectively use this information to improve the success rate of telemarketing and marketing? The following are several key application scenarios:
1. Filter high-active users to improve conversion rate
In the process of telemarketing, give it to allSending messages from WhatsApp numbers not only wastes resources, but may also cause the account to be blocked. Therefore, useNumber filteringTools can only send marketing information to highly active users to improve conversion rates.
·Highly active users (recentlyOnline within 7 days): Priority marketing targets, recommendedWhatsApp messages or voice phone reach.
·Medium active users (Online within 30 days): Can follow up appropriately, if sent onceWhatsApp promotion news, observe interactions.
·Low active users (Not online for more than 30 days): Priority is given to avoid wasting marketing resources.
Case Study:
An e-commerce company isWhen promoting WhatsApp, use it firstWhatsApp online queryFilter out active users and combine themDigital Planet Number Filter DetectionFilter out invalid numbers and increase the final message delivery rate 42%, customer interaction rate increases 29%.
2. Accurate B2B marketing to lock in corporate customers
forB2B businesses (such as cross-border trade, wholesale market, supply chain docking, etc.) can be filtered out through WhatsApp query.Corporate Account, improve customer acquisition accuracy. For example:
·Bulk query industry-related numbers, filter out WhatsApp Business account, targeted promotion of products.
·Combined with company database, cross-verification WhatsApp account information to improve data quality.
Case Study:
A cross-border logistics company hopes to accurately find corporate customers who need international freight. passWhatsApp online query, filter out the company account and combine itNumber filteringExclude invalid numbers and ultimately increase lead conversion rate 35%.
3. Combined with social marketing, expand potential customers in batches
Some query tools support detecting whether the target user belongs to a certain industry communication group. For social marketing, this meansAccurately lock in industry users, carry out accurate promotion. For example:
·Real estate industry: Batch query WhatsApp number, identify members of the industry exchange group and targeted real estate advertisements.
·Foreign trade industry: Select members of foreign trade WeChat group to promote logistics, payment and other related services.
4. Determine user intentions in advance and optimize communication strategies
WhatsApp online query not only provides basic account status, but also predicts user interest and activity through historical data + AI analysis.
·High frequency online users: More suitable for instant interaction, such asWhatsApp message + phone follow-up.
·Low frequency online users: SMS can be used+Email combination marketing to reduce the feeling of being disturbed.
How to ensureWhatsApp online query compliance?
becauseWhatsApp strictly protects user data. When using query tools, enterprises need to follow the following compliance suggestions:
✅Use legal query tools, avoid using crawlers or unauthorizedAPI.
✅Don't abuse query data, ensure that marketing information is in compliancePrivacy regulations such as GDPR.
✅Provide unsubscribe options, avoid user complaints and improveLong-term availability of WhatsApp accounts.
WhatsApp online query makes telemarketing more accurate and efficient
WhatsApp online query can provide users' online status, activity, account type and other information to help companies optimize their marketing strategies. CombinedNumber filteringTechnology can further improve the accuracy of querying data and ensure that marketing resources are not wasted.
In the future digital marketing,WhatsApp query data for accurate customer screening will become the key to improving telemarketing ROI (ROI). Through scientific methods, enterprises can reach target customers more accurately and achieve more efficient WhatsApp marketing!
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