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WhatsApp last timeIt's a judgmentOne of the important indicators of whether WhatsApp users are active. Many marketers and merchants hope to improve mass transmission effectiveness and user engagement by analyzing this data. In fact,WhatsApp last timeIt’s not just a simple timestamp, it can reveal a lot about user activity, frequency of usage, and potential for interactions.
So,WhatsApp last timeWhat can you tell you? How does it help you filter out more valuable active users? In this article, we will explore in-depth how to accurately filter out active ones through this data indicatorWhatsApp users and improve marketing effectiveness.
WhatsApp last time to go online: Why is it so important?
existWhatsApp is being used,Last online timeIt is one of the key data that reflects user activity. Through this data, you can roughly determine whether users have had active usage records recently, and then determine whether they are potential active participants. Especially forWhatsApp mass postIn terms of marketing, it is particularly important to choose the right target user.
For example, a user'sLast online timeIt was shown a few days ago, so you can speculate that the user is still using it recentlyWhatsApp also has a certain degree of activity. If the user'sLast online timeIt was a few months ago, and it is very likely that the user has stopped using it frequentlyWhatsApp, such users are unlikely to respond to your mass messages.
passWhatsApp last time, you can not only improve the accuracy of mass speech, but also avoid wasting unnecessary marketing resources.
How to filter active users through the last online time
Through analysisWhatsApp last time, you can quickly filter out active target users. Specifically, you can judge the user's activity based on the following criteria:
Recently launched users: If a user's last online time is the most recentWithin 24 hours or 48 hours, it means that the user is still very active recently. This type of user is likely to respond quickly in your mass campaigns and is the preferred marketing goal.
Users who went online in the past week:ifWhatsApp last timeIf the user has been online within the past week, the user is still an active user group. These users have high response rates, so they can be given priority when sending mass.
Users who have not been online for a long time: If the user'sLast online timeShown as weeks or months ago, then the user is likely to have stopped using itWhatsApp may be inactive for a long time. For these users, the conversion effect of mass sending is often poor.
Through these filtering criteria, you can select target users more accurately and improve the response and conversion rate of mass activities.
Help for Digital Planet Number Screening Detection Platform
Although by manually checking each user'sWhatsApp last timeIt can help you perform a certain degree of screening, but when faced with a large amount of user data, this method seems inefficient. Fortunately, the Digital Planet Number Screening Detection Platform can help you quickly filter out high-activeWhatsApp users and throughLast online timeEquivalent data with multiple dimensions to accurately filter out invalid numbers.
Digital Planet Platform can not only analyzeWhatsApp last time, can also provide other valuable indicators, such as whether the number is valid and whether it has participated in mass activities. Through these comprehensive data, the platform can help you more efficiently screen out users who meet your needs, ensuring that every mass message can effectively reach potential customers.
For example, after a foreign trade company uses the digital planet platform, it discovers theOf the 20,000 WhatsApp mobile numbers, only 15,000 are active, and only 8,000 users have recently been launched. This information helped the company adjust its marketing strategy, avoiding sending messages to inactive users, and ultimately increasing the conversion rate of mass sending.
passWhatsApp's last time to launch the mass sending strategy
passWhatsApp last time, you can develop more precise strategies for mass activities. Here are a few practical tips to help you improveWhatsApp mass sending effect:
Precise message delivery: According to the user'sLast online time, you can choose recently launched users to provide emergency notifications or limited-time promotions. For users who have not been online for a long time, they can try to send some personalized content that attracts attention to stimulate their interest.
Adjust mass frequency: For those users who have recently launched, frequent mass sending may receive higher responses. For users who have not been online for a long time, the frequency of mass sending should not be too high, otherwise it may cause users to feel disgusted. A reasonable mass frequency can effectively improve the overall conversion rate.
Optimize interactive content:according toLast online time, you can design different interactive content for different user groups. For example, for users who have recently launched, some instant coupons can be provided, while for users who have not been launched for a long time, they can reactivate their interests by reminding them or inviting them to participate in online activities.
Actual case: Improved through the final online timeWhatsApp mass sending effect
Let's look at a practical case. A beauty brand in the United States is working onWhen WhatsApp was released in mass, the initial marketing effect was not ideal. Through analysisWhatsApp last timeLater, the brand found that many users had been online for a long time, resulting in a very low response rate for mass messages. In order to improve the mass sending effect, they decided to focus on recently launched users, redesign the message content and adjust the mass sending frequency.
After a week of adjustment, the brand found that the response rate of mass sending was from the initial4% increased to 15%. Among them, the conversion rate of users who have recently launched is significantly higher than that of other users, and the overall marketing ROI was eventually increased by 60%.
passSummary of whatsApp's last launch time to improve marketing effectiveness
Through analysisWhatsApp last time, you can accurately filter out active onesWhatsApp users and optimize your mass sending strategy based on this data. Combined with the filtering function provided by the Digital Planet Platform, you can efficiently manage your user database and improve the conversion rate of mass sending.
If you want to improveWhatsApp mass marketing accuracy and effect, rational useWhatsApp last timeand other data metrics will help you better reach the most promising user groups and ultimately achieve marketing goals.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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