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WhatsApp last online timeis to judge aOne of the important indicators of whether a WhatsApp user is active. Many marketers and merchants hope to improve mass messaging effectiveness and user engagement by analyzing this data. Actually,WhatsApp last online timeMore than just a simple timestamp, it can reveal a lot about user activity, frequency of use, and potential for engagement.
So,WhatsApp last online timeWhat can I tell you? How does it help you filter out more valuable active users? In this article, we will delve into how to use this data metric to accurately filter out activeWhatsApp users and improve marketing effectiveness.
When was WhatsApp last online: Why does it matter?
existWhatsApp in use,Last online timeIt is one of the key data reflecting user activity. Through this data, you can roughly determine whether the user has active usage records in the recent past, and then determine whether they are potential active participants. especially forWhatsApp group messagingIn terms of marketing, choosing the right target users is particularly important.
For example, a user'sLast online timeThe display was a few days ago, then you can infer that the user is still using it recentlyWhatsApp also has a certain level of activity. And if the user'sLast online timeIt was a few months ago, so it is very likely that the user no longer uses it frequently.WhatsApp, such users are unlikely to respond to your group messages.
passWhatsApp last online time, you can not only improve the accuracy of mass sending, but also avoid wasting unnecessary marketing resources.
How to filter active users by last online time
by analysisWhatsApp last online time, you can quickly filter out active target users. Specifically, you can judge user activity based on the following criteria:
Recently online users: If a user's last online time is recentlyWithin 24 hours or 48 hours, it means that the user is still very active recently. This type of user is likely to respond quickly to your mass mailing campaign and is a prime marketing target.
Users online in the past week:ifWhatsApp last online timeIf it shows that the user has been online within the past week, then the user is still an active user group. These users have a higher response rate and therefore can be prioritized when sending in bulk.
Users who have not been online for a long time: If the user'sLast online timeshows as a few weeks or months ago, the user has most likely stopped usingWhatsApp may be inactive for a long time. For these users, mass messaging often has poor conversion effects.
Through these filtering criteria, you can select target users more accurately and improve the response rate and conversion rate of mass sending activities.
Help from Digital Planet Number Screening and Detection Platform
Although by manually checking each user'sWhatsApp last online timeIt can help you filter to a certain extent, but when faced with a large amount of user data, this method is inefficient. Fortunately, the Digital Planet Number Screening and Detection Platform can help you quickly screen out highly activeWhatsApp users and viaLast online timeWait for multi-dimensional data to accurately filter out invalid numbers.
The Digital Planet platform not only analyzesWhatsApp last online time, and can also provide other valuable indicators, such as whether the number is valid and whether it has participated in group messaging activities. Through these comprehensive data, the platform can help you more efficiently screen out users who meet your needs, ensuring that every group message can effectively reach potential customers.
For example, after a foreign trade company used the Digital Planet platform, it discovered thatOf the 20,000 WhatsApp mobile numbers, only 15,000 are active, and only 8,000 users have recently gone online. This information helped the company adjust its marketing strategy to avoid sending messages to inactive users, ultimately increasing conversion rates for mass messaging.
passWhatsApp last online time to optimize mass messaging strategy
passWhatsApp last online time, you can develop more precise strategies for mass sending activities. Here are a few practical tips to help you improveThe effect of WhatsApp group sending:
Accurate delivery of messages: According to the user’sLast online time, you can select recently online users for emergency notifications or limited-time promotions. For users who have not been online for a long time, you can try to send some attention-grabbing personalized content to stimulate their interest.
Adjust group sending frequency: For those users who have been online recently, frequent bulk messages may get a higher response. For users who have not been online for a long time, the frequency of group sending should not be too high, otherwise it may cause users to feel resentful. Reasonable group sending frequency can effectively improve the overall conversion rate.
Optimize interactive content:according toLast online time, you can design different interactive content for different user groups. For example, for users who have been online recently, you can provide some instant coupons, and for users who have not been online for a long time, you can reactivate their interest through warm reminders or inviting them to participate in online activities.
Practical case: Improvement through last online timeWhatsApp group sending effect
Let’s take a look at an actual case. A beauty brand in the United States is conductingWhen sending a WhatsApp group message, the initial marketing effect was not ideal. by analysisWhatsApp last online timeLater, the brand discovered that many users had been online for a long time, resulting in a very low response rate to group messages. In order to improve the effectiveness of mass messaging, they decided to focus on users who had recently come online, redesigned the message content and adjusted the frequency of mass messaging.
After a week of adjustments, the brand found that the response rate of the mass mailing dropped from the initial4% increased to 15%. Among them, the conversion rate of recently online users was significantly higher than that of other users, and ultimately the overall marketing ROI increased by 60%.
passSummary of WhatsApp’s last online time to improve marketing effectiveness
by analysisWhatsApp last online time, you can accurately filter out activeWhatsApp users and optimize your mass messaging strategy based on this data. Combined with the filtering function provided by the Digital Planet platform, you can efficiently manage your user database and increase the conversion rate of mass messaging.
if you wish to improveAccuracy and effectiveness of WhatsApp bulk marketing, rational useWhatsApp last online timeand other data indicators will help you better reach the most potential user groups and ultimately achieve marketing goals.
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