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WhatsApp online statusandWhatsApp last timeThese are two important data indicators that marketers often pay attention to when conducting mass broadcasts. Through this data, you can not only accurately determine whether the target user is active, but also develop more personalized marketing strategies based on their online situation. The combination of these two indicators can greatly improve the accuracy and conversion rate of mass marketing. This article will explore in-depth how to use itWhatsApp online statusandLast online timeImprove precise marketing effectiveness and ensure that every mass post you send can reach the most potential users.
WhatsApp online status and last online time: How to affect mass broadcast effect
existWhatsApp MarketingIn this article, accurately filtering target users is the key. Through analysisWhatsApp online statusandLast online time, you can quickly identify active users, thereby optimizing the effect of mass sending. Simply put, these two data metrics reflect whether users have high potential for participation:
WhatsApp online statusIndicates whether the user is currently using itWhatsApp. If "online" is displayed, it means that the user can receive and reply to your message immediately at this time, and the response rate of such users is usually high.
WhatsApp last timeIt shows the last time the user uses itWhatsApp time. If users have recently been online, then their activity will be higher and their chances of participating in marketing activities will be greatly increased.
By combining these two metrics, you can filter out thoseUsers who are "online" or "recently online" avoid wasting time and resources on users who are inactive for a long time. This accurate user screening method can greatly improve the efficiency of mass activities and marketing ROI.
How to passWhatsApp online status optimization mass marketing
WhatsApp online statusProvides an instant user activity metric. If you know a user is usingWhatsApp will improve the timeliness and responsiveness when sending mass messages. Taking advantage of this, you can adopt the following strategies to optimize mass sending effects:
Instant mass sending: When you see a user inWhen "online" status, you can quickly push content such as limited-time offers, event reminders, etc. This message can immediately attract users' attention and increase interaction rate.
Personalized information push: If you learn through other channels that a user has recently purchased an intention or is considering a product, you can send personalized recommendation information when they are online. Users in the online state are more likely to respond positively to personalized information.
High frequency interaction: Frequent interactions with active users, especially sending interactive questions or content while they are online, can maintain user engagement and increase their purchasing motivation.
For example, an e-commerce company based in the UK analyzedWhatsApp online status, active users are found to be online very frequently during a specific time period. By this, brands can send messages containing coupons during this period, increasing conversion rates. The results show that the conversion rate of mass sending has increased40%.
How to passWhatsApp last time to launch active users
WhatsApp last timeIt is a long-term activity reference indicator. Although it does not reflect instant activity like online status, it still provides a question about whether users use it frequentlyWhatsApp valid information. CombinedWhatsApp last time,you can:
Filter recent active users: If a user'sLast online timeIt is in the past week, indicating that the user is still highly active. You can give priority to these users for mass sending to get better marketing results.
Regularly update user data: User activity may change over time. Through regular analysisLast online time, You can continuously optimize the user database, avoid sending messages to users who have not been online for a long time, and save resources.
Accurately adjust the mass frequency: For users who have recently launched, the frequency of mass sending can be increased and relevant promotional or activity information can be provided frequently; for users who have not been launched for several months, the number of mass sendings can be reduced to avoid causing disgust.
For example, in the United States, a travel company passes the screeningWhatsApp last timeAccording to data, users who went online within the past two months have responded more positively to their travel products. Through this information, the company increased the frequency of mass sending targeting these users, and ultimately increased the conversion rate in tourism product promotion activities.35%.
Combined with the digital planet platform to achieve accurate screening and mass sending
AlthoughWhatsApp online statusandLast online timeIt can effectively filter out highly active users, but when faced with huge user data, manual screening is obviously not efficient. At this time, the Digital Planet Number Screening and Detection Platform can provide you with more efficient solutions. Digital planets can not only be based onOnline statusandLast online timeQuickly filter out active users, and accurately analyze user data through multiple other dimensions to ensure that every mass send can reach the most promising target users.
For example, after a global online education platform screens users through the Digital Planet Platform, it found that its existing ones50,000WhatsApp mobile numberAmong them, only35,000 numbers are active recently. Through the screened data, the platform immediately adjusted the mass sending strategy and pushed personalized learning plans to active users, which resulted in a 45% increase in course purchase conversion rate.
Practical skills to improve precise marketing effects
based onWhatsApp online statusandLast online time, you can take the following practical skills to further improve the mass effect:
Accurately locate the target group: Pass the filterYou can accurately pass marketing content to users with high participation and increase the conversion rate of mass sending.
Personalized content push: Customize personalized marketing content based on the active status of each user. For example, for users who have recently launched, popular products or limited-time offers can be recommended, while for users who have not been launched for a long time, they can attract them to participate again through reminders or incentives.
Combined with multi-channel marketing:existBased on WhatsApp mass sending, combined with other marketing channels such as email, social media, etc., it can reach users across platforms, increasing users' sense of participation and conversion opportunities.
Accurate mass sending, optimize conversion rate
Through analysis and utilizationWhatsApp online statusandLast online time, you can not only filter out the most active users, but also improve marketing effectiveness by optimizing mass sending strategies. The help of the Digital Planet Platform makes this process more efficient and accurate, thus avoiding waste of resources and increasing conversion rates.
Accurate user screening, customized content push and reasonable mass frequency are all improvedKey factors in WhatsApp mass broadcast effect. If you want to improve the ROI of WhatsApp marketing, master these techniques and apply them flexiblyOnline statusandLast online time, will surely bring your marketing activities to new heights.
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Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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