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WhatsApp online statusandWhatsApp last online timeThese are two important data indicators that marketers often pay attention to when conducting mass mailings. Through this data, you can not only accurately determine whether the target users are active, but also develop more personalized marketing strategies based on their online status. The combination of these two indicators can greatly improve the accuracy and conversion rate of mass marketing. This article will delve into how to utilizeWhatsApp online statusandLast online timeImprove the effectiveness of precision marketing and ensure that every mass message you send reaches the most potential users.
WhatsApp online status and last online time: how to affect the effect of group messaging
existWhatsApp marketing, accurately screening target users is the key. by analysisWhatsApp online statusandLast online time, you can quickly identify active users, thereby optimizing the effect of mass messaging. Simply put, these two data indicators reflect whether users have high participation potential:
WhatsApp online statusIndicates whether the user is currently usingWhatsApp. If it says "Online", it means that the user can receive and reply to your message immediately. Such users usually have a higher response rate.
WhatsApp last online timeShown is the last time the user usedWhatsApp time. If users have been online recently, they are more active and are more likely to participate in marketing activities.
By combining these two metrics, you can filter out those"Online" or "Recently Online" users to avoid wasting time and resources on long-term inactive users. This precise user screening method can greatly improve the efficiency and marketing ROI of bulk campaigns.
how to passWhatsApp online status optimization bulk marketing
WhatsApp online statusProvides an instant user activity indicator. If you know a user is usingWhatsApp, the timeliness and responsiveness of group messaging will be improved. Taking advantage of this, you can adopt the following strategies to optimize the effect of mass messaging:
Instant bulk sending: When you see a user inWhen in the "online" state, you can quickly push limited-time offers, event reminders and other content. Such messages can immediately attract users' attention and increase the interaction rate.
Personalized information push: If you know through other channels that a user has recently made a purchase or is considering a product, you can send them personalized recommendations while they are online. Online users are more likely to respond positively to personalized information.
High frequency interaction: Frequent interactions with active users, especially sending interactive questions or content when they are online, can keep users engaged and increase their motivation to purchase.
For example, an e-commerce company based in the UK analyzedWhatsApp online status, active users are found to be online very frequently during a specific time period. Through this, brands can send messages containing coupons during this period to increase conversion rates. Results show that bulk messaging increases conversion rates40%.
how to passWhatsApp last online time to screen active users
WhatsApp last online timeIt is a long-term activity reference indicator. Although it does not reflect real-time activity like online status, it still provides information about whether the user frequently usesValid messages for WhatsApp. combineWhatsApp last online time,you can:
Filter recently active users: If a user'sLast online timeIt was within the past week, indicating that the user is still highly active. You can prioritize this type of users for mass messaging to achieve better marketing results.
Update user data regularly: User activity may change over time. through regular analysisLast online time, you can continuously optimize the user database, avoid sending messages to users who have not been online for a long time, and save resources.
Accurately adjust group frequency: For users who have been online recently, you can increase the frequency of group messages and frequently provide relevant promotion or activity information; for users who have not been online for several months, reduce the number of group messages to avoid causing resentment.
For example, in the United States, a travel company filtersWhatsApp last online timeData, found that users who went online within the past two months responded more positively to its travel products. With this information, the company increased the frequency of mass messaging targeting these users and ultimately saw an increase in conversion rates in the travel product promotion campaign.35%.
Combined with the digital planet platform to achieve precise screening and mass distribution
despite passingWhatsApp online statusandLast online timeIt can effectively filter out highly active users, but when faced with huge user data, manual screening is obviously not efficient. At this time, the Digital Planet Number Screening and Detection Platform can provide you with a more efficient solution. Digital Planet can not only be based ononline statusandLast online timeQuickly filter out active users and conduct precise analysis of user data through multiple other dimensions to ensure that each of your mass messages reaches the most potential target users.
For example, after screening users through the Digital Planet platform, a global online education platform found that it already had50,000 piecesWhatsApp mobile numbermedium, only35,000 numbers are recently active. Through the filtered data, the platform immediately adjusted the mass distribution strategy and pushed personalized learning plans to active users. As a result, the course purchase conversion rate increased by 45%.
Practical skills to improve precision marketing effectiveness
based onWhatsApp online statusandLast online time, you can adopt the following practical tips to further improve the effect of group sending:
Accurately locate target groups: filter byWith "online" status and "recently online" users, you can accurately deliver marketing content to those users with high participation, improving the conversion rate of mass mailing.
Personalized content push: Customize personalized marketing content based on each user's active status. For example, for users who have been online recently, popular products or limited-time offers can be recommended, while for users who have not been online for a long time, reminders or incentives can be used to attract them to re-engage.
Integrate multi-channel marketing:existBased on WhatsApp group messaging, it is combined with other marketing channels such as email, social media, etc. to reach users across platforms to increase user participation and conversion opportunities.
Precise mass messaging and optimized conversion rate
By analyzing and utilizingWhatsApp online statusandLast online time, you can not only filter out the most active users, but also improve marketing effects by optimizing mass messaging strategies. With the help of the Digital Planet platform, this process becomes more efficient and accurate, thereby avoiding waste of resources and improving conversion rates.
Accurate user screening, customized content push and reasonable group sending frequency are all improvementsKey factors for the effectiveness of WhatsApp group messaging. If you want to increase your WhatsApp marketing ROI, master these tips and put them to useonline statusandLast online time, will surely take your marketing activities to new heights.
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