Mobile phone model detectionHas becomeGlobal Precision MarketingA key link in it. Whether you are advertising, e-commerce distribution, or overseas private domain traffic, if you cannot accurately identify the user's mobile phone model, it will be difficult to achieve truly personalized recommendations and device adaptation. Especially in the global market, mobile phone brands, models and operating systems in different countries and regions vary greatly, and the extensive delivery strategy has long been outdated.
If you want to impress different groups of people in different markets around the world, you need to first understand what equipment they are using. And this is exactly whatMobile phone model detectionThe core value lies in the core value.
What exactly does mobile phone model testing use in global precision marketing?
Don't think the phone model is justSimple brand identification of “iPhone” or “Samsung” is trulyMobile phone model detectionIt can tell you a series of key data, such as model, system version, screen resolution, browser compatibility, network environment, etc., which directly determine how you want to advertise, page display and content recommendation.
For example, if you are putting in one, it is only suitableIf you do not perform mobile phone model detection, the advertisement may be posted on iOS 12 or Android old version devices, and users cannot download and install it at all, which will directly waste their budget. And if you use itMobile phone model detectionTechnology, sifting out such users before launching can save at least20% promotion cost.
This is why more and more are doneGlobal Precision MarketingAll companies regard mobile phone model recognition capabilities as before launch"first step".
How to achieve accurate identification on the digital planet number screening and detection platform?
There are many ways to detect on the market now, but if you are processing user data in batches, such as processing hundreds of thousands of mobile phone number libraries, it is not realistic to rely solely on web tools or data manual analysis. At this time, you need to use something likeDigital Planet Number Screening and Detection PlatformSuch professional tools.
You only need to upload a batch of mobile phone numbers, and the platform will automatically identify the brand and model information of the devices bound by these users, including whether it isiOS or Android, iPhone 12 or Samsung A32, can even determine the user's country, Internet behavior habits, etc., providing first-hand basic data for your subsequent layered operations and global targeted delivery.
For example, a company that promotes mobile games in Mexico has always had a conversion rate lower than expected when it was invested in the past. They later screened out all through the Digital PlanetUsers of iPhone 8 or above models serve video advertisements separately, and guide users of mid- and low-end Android devices to lightweight web pages to try out. As a result, the ROI increased by 43% a week later, and the user complaint rate also dropped significantly.
Global precision marketing different markets rely on mobile phone models
Not all users in all countries use itNot all Android users love to read pictures and text content. The distribution of mobile phone models in different countries and regions determines the user's usage habits, loading capabilities, and content preferences.
For example, in Southeast Asian countries such as India and Indonesia, the proportion of mid- and low-end Android devices exceeds that of the world's largest and most popular among Southeast Asian countries.70%, many users' networks are unstable, and this type of user is more suitable for content that is light in graphics and text and less jumping; while in North American and Western European markets, the proportion of iPhone users is high, and they are generally accustomed to video streaming content and native jumping, and the experience requirements are higher.
passMobile phone model detection, You can customize content styles, page loading strategies, and even the guidance of payment processes based on the user's terminal capabilities. This level of orientation is the realGlobal Precision Marketing, not as simple as translating content.
Practical skills: How to guide marketing actions with mobile phone model data?
With the user's mobile phone model data, you can use it in actual marketing actions. Here are a few simple and effective directions:
Content adaptation: According to the user's mobile phone resolution and system performance, different image quality and video clarity are displayed, loading time is reduced, and opening rate is improved.
Jump optimization: When identifying low-end device users, do not set itAPP jumps or multiple pages to reduce churn rate.
Product recommendations: For example, some high-end functions can only be adapted to new models of users and can be promoted separately; users of old equipment recommend lightweight services or basic functions.
User group remarketing: Set subsequent marketing rhythms according to the model, for exampleiOS users may be more accustomed to email notifications, while Android users are more inclined to SMS reminders.
These actions combineDigital Planet Number Screening and Detection PlatformThe multi-dimensional screening ability is not difficult to implement, and the effect is very obvious.
Real case: How advertising companies can improve delivery accuracy by relying on model identification
When a German mobile advertising agency helped customers to make overseas delivery, it initially targeted according to the country, but found that user conversions in the same country were huge. Later they started to use it before theMobile phone model detectionFunction, identify which devices belong to flagship models and which ones belong to low-end devices, and set two sets of materials and landing pages for different devices.
The results show that the click rate of users of high-end models has increased26%, the bounce rate dropped by nearly 40%. They also used the Digital Planet platform to mark a group of Samsung flagship users who have been active on social platforms for a long time, which is used to serve AR advertising and high-interactive content, with a significantly better conversion effect than average.
If you want to do accurate global marketing, you must use the mobile phone model data.
Many people are doing itGlobal Precision MarketingAt the time, we pay too much attention to language translation, advertising copywriting and time zone issues, but ignore the most direct user terminal experience. And the terminal device determines the behavior of users"First variable".
Mobile phone model detectionLet you understand customers before marketing"Equipment capability" to avoid talking to the wrong people in the wrong way and content. Once you use the device data well, it will be much easier whether it is content display, advertising or user operation.
If you are already on the road to overseas promotion, you might as well give it a tryDigital Planet Number Screening and Detection PlatformDo a device model analysis to see how many potential users you have overlooked and how many investment opportunities you have wasted. True precision marketing starts with identifying users’ mobile phones.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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