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Mobile phone model detectionIt's doneGlobal Precision MarketingAn indispensable first step. The precise marketing that many people understand is still atIn fact, the device model used by users is one of the core variables in judging behavioral habits, content preferences and conversion capabilities.
OneUsers of iPhone 14 and users of a low-end Android device have completely different behaviors in browsing web pages, opening apps, accepting pushes and even payment processes. If these user devices cannot be identified in advance, no matter how accurate the marketing strategy is, it may be "short" due to content loading, failed page jumps, or experience inappropriate experience.
ByMobile phone model detectionEffective classification of users can not only reduce invalid delivery, but also greatly improve overall conversion efficiency.
Mobile phone model detection is the starting point for layered management of users
DoingGlobal Precision MarketingWhen I was afraid of it, what I feared the most was"Use the same key to open all doors." Users from different countries and users of different device models have completely different consumption power, operating habits, and ways of receiving content.
useMobile phone model detectionThe biggest advantage of using user classification is that users can be naturally layered according to their device performance and usage capabilities:
High-end device users:for exampleiPhone 12 and above, Samsung S series, etc., users usually have fast equipment response, stable network, and are used to using rich content pages, and are more willing to try new features or pay for purchases.
Mid-range device users:likeRedmi Note series, Samsung mid- and low-end models, users are price-sensitive and pay more attention to practicality, and are suitable for simple and direct content strategies.
Low-end device users: For example, old Android models run slowly, have extremely high requirements for page complexity and loading speed, and have a high risk of bounce rate.
Through this category, marketing actions can also be followed by layer and no longer"One size fits all".
Digital Planet Platform realizes automated user classification, making operation easier
It is obviously unrealistic to manually identify each user if you want to achieve this layering. useDigital Planet Number Screening and Detection Platform, you can complete this with one click.
You only need to upload the existing user mobile number library, and the platform will automatically perform the user'sMobile phone model detection, identify the brand, model, system version and other parameters, and then generate a user classification report. You can even set filters, such as extracting onlyiPhone users with iOS 16 or above may only leave Android 10.0 or above.
A company that sells electronic accessories in South Africa once screened them using the Digital Planet PlatformA 200,000 user library finally screened out 3 sub-category user groups, and designed different web page structures and product recommendation logic for each group. The results show that the average stay time for users on high-end devices has increased by 38%, while the bounce rate of mid- and low-end users has also decreased by 46%.
What precise marketing strategies can mobile phone model data guide?
After the device is identified, you can immediately apply it to the following directions:
Content display method: Determine whether to load high-definition pictures and high-frequency videos based on the performance of the device to avoid losing users due to page stuttering.
Landing page adaptation: Low-end device users enter the simple version of the page to reduce jumps and script interference; high-end device users can load more interactive elements.
Advertising strategy: The advertising platform supports delivery according to the device model, throughMobile phone model detectionThe filtered users can accurately import the advertising system.
Activity rhythm design: Users of mid-to-high-end equipment are suitable for receiving marketing information with higher frequency, while users of low-end equipment preferThe style of "less disturbance and quick decision-making".
These detailed optimizations often determine aGlobal Precision MarketingThe watershed between success or failure of an activity.
Practical case: Using mobile phone models to classify users, double conversion is not a dream
Let’s see a real case: a family doing online language learningThe initial global promotion strategy for the App brand was "general advertising + unified landing page". Although the overall click-through rate is OK, the download rate and conversion rate are still not up.
Later they introducedDigital Planet Number Screening and Detection Platform, to perform mobile phone numbers of existing usersMobile phone model detection, and then divide the user into high-endThree groups: iPhone users, mid-range Android users and low-end device users, and different landing page content and registration guidance methods are designed for each group.
For example, high-endiPhone users see complete feature introductions, video demonstrations and community invitations, mid-range users see pages that focus on course content, while low-end device users enter the minimalist registration page.
After adjustment, the overall download conversion rate is from the original3.6% jumped to 6.2%, and some regions even reached more than 9%. This shows that once you reasonably classify users based on device models, the user experience can be significantly improved, which will drive conversion.
Let global precision marketing return to its essence: give it to whoever it suits
Many people always think that when they are doing overseas promotion"My content is good enough and my translation is professional, why is it still unproductive?" In fact, the problem is often not the content itself, but the fact that you are submitting the content to "inappropriate equipment".
A video ad,Playing smoothly and having a perfect experience on iPhone, but on old Android devices, it can stumble, fail to load, and cannot jump. This difference in experience is not determined by content, but rather byMobile phone modelDecided.
This is also whyMobile phone model detectionIt's doneGlobal Precision MarketingThe underlying capabilities that must be paid attention to. With the Digital Planet Platform helping you do this, you can truly achieve it"Level by device", achieve "give it to whoever is suitable", improve user experience and improve conversion efficiency.
Want to do a good job in global marketing, not only cross-language, but also cross-device. Don’t ignore the mobile phone model, it is the real starting point of precision marketing.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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