Mobile phone model detection helps user classification and improves global precision marketing
Mobile phone model detectionis to doGlobal precision marketingAn essential first step. The precision marketing that many people understand still remains atSuperficial filters such as "country", "language" and "interest tags" are actually one of the core variables used to judge behavioral habits, content preferences and conversion capabilities.
Part oneUsers of iPhone 14 behave completely differently from users of a low-end Android device in browsing the web, opening apps, accepting push notifications, and even making payments. If these user devices cannot be identified in advance, no matter how precise the marketing strategy is, it may "fall short" due to content loading lags, page jump failures, or unsuitable experience.
And passMobile phone model detectionEffectively classifying users can not only reduce ineffective delivery, but also greatly improve the overall conversion efficiency.
Mobile phone model detection is the starting point for hierarchical user management
doingGlobal precision marketing, the most fearful thing is"Open all doors with the same key." Users from different countries and different device models have completely different spending power, operating habits, and ways of receiving content.
useMobile phone model detectionThe biggest benefit of classifying users is that users can be naturally stratified according to device performance and usage capabilities:
High-end device users:for exampleiPhone 12 and above, Samsung S series, etc. These users usually have fast device response, stable network, are accustomed to using content-rich pages, and are more willing to try new features or pay for purchases.
Mid-range device users:likeRedmi Note series, Samsung mid-to-low-end models, these users are price-sensitive and pay more attention to practicality, so they are suitable for simple and direct content strategies.
Low-end device users: For example, old Android models run slowly, have extremely high requirements on page complexity and loading speed, and have higher bounce rate risks.
Through this classification, marketing actions can also be layered and no longer"One size fits all."
The Digital Planet platform implements automated user classification, making operations easier
To achieve this kind of stratification, it is obviously unrealistic to manually identify each user. useDigital Planet Number Screening and Detection Platform, you can do this with one click.
You only need to upload the existing user mobile phone number library, and the platform will automatically process these usersMobile phone model detection, identify the brand, model, system version and other parameters, and then generate a user classification report. You can even set filter conditions, such as extracting onlyiPhone users with iOS 16 or above may only be left with Android 10.0 and above users.
A company that sells electronic accessories in South Africa once used the Digital Planet platform to screen them.With a user base of 200,000, we finally screened out 3 sub-categories of user groups, and designed different web page structures and product recommendation logic for each group of people. The results show that the average length of stay on the page for high-end device users increased by 38%, while the bounce rate of mid- to low-end users also decreased by 46%.
What precision marketing strategies can mobile phone model data guide?
After the device is recognized, you can immediately apply it in the following directions:
Content display method: Determine whether to load high-definition pictures and high-frequency videos based on device performance to avoid losing users due to page lags.
Landing page adaptation: Low-end device users enter a simple version of the page, reducing jumps and script interference; high-end device users can load more interactive elements.
Advertising strategy: The advertising platform supports advertising based on device models, throughMobile phone model detectionFiltered users can be accurately imported into the advertising system.
Activity rhythm design: Users of mid-to-high-end devices are suitable for receiving marketing information with higher frequency, while users of low-end devices are more likely to"Less interruption, quick decision-making" style.
Optimizing these details often determines a gameGlobal precision marketingThe watershed that determines the success or failure of an event.
Practical case: Using mobile phone models to classify users, doubling conversions is not a dream
Let’s take a look at a real case: a company doing online language learningFor the App brand, the initial global promotion strategy is “universal advertising + unified landing page”. Although the overall click-through rate is okay, the download rate and conversion rate have never improved.
Later they introducedDigital Planet Number Screening and Detection Platform, for existing users’ mobile phone numbersMobile phone model detection, and then divide users into high-endThere are three groups: iPhone users, mid-range Android users, and low-end device users. Different landing page content and registration guidance methods are designed for each group.
Such as high-endiPhone users will see a complete function introduction, video demonstration and community invitation, mid-range users will see a page focusing on course content, while low-end device users will enter a minimalist registration page.
After adjustment, the overall download conversion rate dropped from the original3.6% jumped to 6.2%, and even reached more than 9% in some areas. This shows that once you properly classify users based on device model, the user experience can be significantly improved, which in turn drives conversions.
Let global precision marketing return to its essence: give it to whomever it suits
When doing overseas promotion, many people always feel that"My content is good enough and the translation is professional, why is it still ineffective?" In fact, the problem is often not with the content itself, but with the fact that you have submitted the content to "inappropriate equipment."
A video ad inThe playback on the iPhone is smooth and the experience is perfect, but on old Android devices, it freezes, fails to load, and cannot jump. This difference in experience is not determined by the content, butMobile phone modeldecided.
This is whyMobile phone model detectionis to doGlobal precision marketingThe underlying capabilities that must be paid attention to. With the Digital Planet platform helping you do this, you can truly achieve"Layering by device" ensures "give it to whoever is suitable", improving user experience and conversion efficiency.
If you want to do global marketing well, you must not only do it across languages, but also across devices. Don’t ignore the mobile phone model, it is the real starting point of precision marketing.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precision filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contacting you is a planet official
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