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Global Precision MarketingWe often face a realistic problem: no matter how well the content is done and how high the budget investment is, if we send the wrong person or the wrong equipment, all efforts may be wasted. Especially between different countries and different user groups, there are huge differences in equipment performance, browsing habits, and network conditions. It is basically impossible to use a set of advertisements to spread all over the world. And the core breakthrough of this problem is to do it in advanceMobile phone model detection.
Identifying the mobile phone model used by the user can help you accurately judge the user's device capabilities before delivery, thereby determining the delivery format, content complexity and landing page presentation method, so as to truly achieve"Taiming in style".
Why is global precision marketing inseparable from mobile phone model testing?
In the global market, the distribution of users' equipment is extremely uneven. In mature markets such as the United States, Germany, and Canada,iPhones and high-end Android devices dominate, while mid- and low-end Android devices account for a very high proportion in emerging markets such as India, Nigeria, and Vietnam. This means that a video ad suitable for iPhone 14 Pro display may not be opened on some old Android devices.
If not doneMobile phone model detection, the advertisement you send is likely"It's seen, but cannot be opened" "It's loaded, but crashed". These problems are not that the content is not attractive, but that the device mismatches.
For example, a family to do women's healthApp companies use unified materials when they advertise in the Indonesian market. As a result, the bounce rate of users of old Android devices is as high as more than 70%, but no one downloads it after clicking. Later, through equipment detection, it was selected to be adapted to the user group, and then customized materials for different devices, so the conversion rate was directly doubled.
Digital Planet Platform quickly recognizes mobile phone models, helping you save testing costs
Many companies often rely on overseas promotionsAB test to screen out good advertising formats. But if you don’t even understand the user’s equipment, the test results may be inaccurate or even misjudgment.
useDigital Planet Number Screening and Detection Platform, you can directly identify the device information behind the mobile phone number, including the mobile phone brand, model, system version, frequency of use, etc. The system can help you to distinguishTags such as iOS and Android, new and old models, active devices, etc. let you clearly know "what your users are using to see you" before they are put on the market.
For example, a merchant doing cross-border clothing sales in Türkiye originally planned to use a large number of picture and text carousels to display, but many Android users reported"The picture loads too slowly." Later, a group of mid- and low-end Android users were screened out through Digital Planet and lightweight pages were created for them separately. The jump time after clicking was shortened by 60%, and the page residence time increased.
Mobile phone model detection and delivery strategy"Extensive" to "precise"
In traditional delivery, most people only pay attention toThe basic orientation dimensions of "country", "gender" and "age". But inGlobal Precision MarketingIn this case, these alone are far from enough.
When you know that a certain type of user is using a low-end Android device, you can actively avoid video advertising, complex pages or multiple jump structures; for high-end device users, you can boldly use interactive content,AR experience or community guidance to improve your sense of participation and conversion rate.
This is exactlyMobile phone model detectionThe space for delivery strategy optimization can be brought about. The earlier the identification, the faster the optimization, and the lower the testing cost.
Practical skills: How to use mobile phone models to make efficient delivery paths?
The first step is to upload the target user's mobile number library to the Digital Planet Platform and automatically identify the device model and system version.
Step 2: Establish"Device Portrait": iPhone users, mid-range Android users, and old Android devices users, each creating its own group.
The third step is to customize the material template for each group of people, such as:
lHigh-end users: use video explanations, interactive content, native page jump
lMid-range users: use graphic combinations and light page display
lLow-end users: Use plain text content, simple form collection, no need to jump to pages
The fourth step is to set the delivery period and frequency. The acceptance frequency of high-end users can be higher, and low-end users can set low-frequency and low-voltage push.
Step 5: By tracking the source of the device, access depth, and jump completion rate, we will judge the effect, and iterate the materials and delivery strategies in a timely manner.
This method has been verified and valid by a overseas fintech company headquartered in the UAE. They originally put itROI has fluctuated around 1.5 for a long time. Since using Digital Planet to combine mobile phone model data for user stratification, the average ROI has stabilized at more than 2.3, and the delivery efficiency has been significantly improved.
If you want to deepen global precision marketing, you can't rely on it anymore"Missed"
In the digital advertising battlefield, who can use data to transfer users"See clearly", whoever can step on less pitfalls and get more volume. andMobile phone model detectionIt is the most often overlooked but most valuable part of this data perspective.
The advertisement was sent out, was it seen? Has it been accepted? These are directly related to equipment capabilities. No matter how well the content is done or the page is beautiful, it cannot be opened, seen clearly, or jumped. Everything is empty talk.
If you are expanding into the global market and want to increase investment conversion, try starting with the mobile phone model. With the helpDigital Planet Number Screening and Detection Platform, let you treat users"See more thoroughly" and "set more accurately" the strategy. Efficiency improvement is not just doubled. Sometimes changing the entry point can open up a new result for global precision marketing.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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