Is it difficult to implement global precision marketing and promotion? Use mobile phone model detection to find breakthroughs
Global precision marketingWe often face a practical problem: no matter how good the content is and how high the budget is, if the wrong people and the wrong equipment are sent, all efforts may be in vain. Especially among different countries and different user groups, device performance, browsing habits, and network conditions vary greatly. It is basically impossible to use one set of advertising to reach the whole world. The core breakthrough of this problem is to do it in advanceMobile phone model detection.
Identifying the mobile phone model used by the user can help you accurately judge the user's device capabilities before delivery, thereby determining the delivery form, content complexity, and landing page presentation method to truly achieve"Tailor-made".
Why is global precision marketing inseparable from mobile phone model detection?
In the global market, users' equipment distribution is extremely uneven. In mature markets such as the United States, Germany, and Canada,iPhones and high-end Android devices dominate, while in emerging markets such as India, Nigeria, and Vietnam, mid- to low-end Android devices account for a very high proportion. This means that a video ad suitable for iPhone 14 Pro display may not be opened at all on some older Android devices.
if not doneMobile phone model detection, the advertisements you send out are likely to"Seen but not open" "Loaded but crashed". These problems are not that the content is not attractive, but that the equipment does not match.
For example, a company that specializes in women’s healthApp companies, when placing advertisements in the Indonesian market, used unified materials at the beginning. As a result, the bounce rate for users of old Android devices was as high as over 70%, and no one clicked on it but downloaded it. Later, the user groups that could be adapted were screened out through device detection, and the materials were customized for different devices, which directly doubled the conversion rate.
Digital Planet platform quickly identifies mobile phone models and helps you save testing costs
When many companies do overseas promotion, they often rely onAB testing to identify high-performing advertising formats. But if the user equipment is not even clear, the test results may be inaccurate or even misjudged.
useDigital Planet Number Screening and Detection Platform, you can directly identify the device information behind the mobile phone number, including mobile phone brand, model, system version, frequency of use, etc. The system can also help you distinguishLabels such as iOS and Android, new and old models, and active devices allow you to clearly know "what your users are using to see you" before launching.
For example, a merchant selling cross-border clothing in Türkiye originally planned to use a large number of carousels of pictures and texts for display, but many Android users reported that"Image loading too slow". Later, a group of mid- to low-end Android users were screened out through Digital Planet, and lightweight pages were created for them. The jump time after clicking was shortened by 60%, and the page dwell time was actually increased.
Mobile phone model detection helps launch strategies from"Extensive" to "Precise"
In traditional delivery, most people only focus onThe basic orientation dimensions of "country", "gender" and "age". But inGlobal precision marketing, these alone are far from enough.
When you know that a certain type of users are using low-end Android devices, you can proactively avoid video ads, complex pages, or multi-jump structures; for high-end device users, you can boldly use interactive content,AR experience or community guidance can improve participation and conversion rate.
This is exactlyMobile phone model detectionIt can bring space for optimization of delivery strategies. The earlier it is identified, the faster it can be optimized and the lower the testing cost.
Practical skills: How to use mobile phone models to create efficient delivery paths?
The first step is to upload the target user's mobile phone number database to the Digital Planet platform to automatically identify the device model and system version.
The second step is to establish"Device portrait": iPhone high-version users, mid-range Android users, and users of old Android devices form separate groups.
The third step is to customize material templates for each group of people, such as:
lAdvanced users: use video explanations, interactive content, and native jump pages
lMid-range users: use image and text combination and light page display
lLow-end users: use plain text content, simple form collection, no need to jump to the page
The fourth step is to set the delivery period and frequency. High-end users can receive higher frequency, while low-end users can set low-frequency and low-pressure push.
The fifth step is to judge the effect by tracking the device source, access depth, and jump completion rate, and iterate the material and delivery strategy in a timely manner.
This method has been verified to be effective by an overseas financial technology company headquartered in the United Arab Emirates. They originally putROI has been fluctuating around 1.5 for a long time. Since using Digital Planet combined with mobile phone model data to stratify users, the average ROI has stabilized at above 2.3, and the delivery efficiency has been significantly improved.
If you want to deepen global precision marketing, you can no longer rely on it"Confused"
In the digital advertising battlefield, who can use data to control users?By "seeing clearly", anyone can avoid pitfalls and gain more. andMobile phone model detectionIt is this most overlooked but most valuable part of the data perspective.
The advertisement has been sent out, has it been seen? Was it accepted? These are directly related to equipment capabilities. No matter how good the content is, no matter how beautiful the page is, if it cannot be opened, cannot be seen clearly, or cannot be redirected, everything is empty talk.
If you are expanding into the global market and want to improve conversions, try starting with mobile phone models. With the help ofDigital Planet Number Screening and Detection Platform, allowing you to"See more clearly" and "set strategies more accurately". Efficiency is improved not by doubling the budget, but sometimes by changing the entry point, global precision marketing can open up a whole new level of results.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precision filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contacting you is a planet official
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