Facebook UID refers to the unique identity number of Facebook users on the platform, also known as the user digital ID. This ID is not a nickname or username set by the user himself, but a fixed identifier assigned by the system. For practitioners who do overseas customer development, social media advertising operations and cross-border private domain operations,Facebook UID It is a core data entry. It not only helps users identify target objects within the platform, but can also be extended to various practical scenarios such as data collection, user screening, and social media delivery.
learn The structure and acquisition method of Facebook UID
Each Facebook accounts, homepages, groups, comments and posts have a corresponding UID within the system. For example, a user's homepage link may be facebook.com/john.smith, but its real UID may be 1000524789xxxxx, which is unique in the database. Through Facebook UID, you can directly target a user or its related content without being affected by user changes in name, page settings, or language preferences.
Common Gets The UID method includes viewing the page source code, using plug-in tools, catching package analysis, or using interface services of third-party platforms. But no matter which method you use, once you get the UID, it is equivalent to getting the user's "only pass" in the Facebook world.
The role of Facebook UID in user gathering
collection When it comes to Facebook users, the biggest difficulty is not "search", but "find it accurately". Many cross-border operators can only catch user nicknames or page links when doing data crawling, but this information is easy to be repeated, confused, and is inconvenient for system processing. andFacebook UID It has three key advantages: uniqueness, traceability, and structured matching.
For example, a company that does cross-border beauty exports has accumulated a large number of private message users when operating multiple fan homepages. In order to do secondary marketing, they will use the Digital Planet Number Screening Inspection Platform to UIDs are exported in batches, cross-comparing with previously collected WhatsApp phone data to quickly identify which Facebook users are also active on WhatsApp. This matching method greatly improves their user access accuracy and delivery efficiency.
How to use Facebook UID and number filtering in conjunction
If the company already has a large number of Facebook UID, but do not know which users are real users and which users are still active. At this time, you need to use the detection platform for in-depth screening. passDigital Planet Number Screening and Detection Platform, users can UID data is uploaded in batches and mapped to the relevant telephone number, country code, registration time and other fields to quickly filter out the target users.
Platform support will UID is used as an auxiliary identification field and is used in conjunction with the main number library. For example, when a SaaS company is remarking Southeast Asian users, it matches Facebook UIDs with mobile phone numbers one by one, and finds that nearly 30% of the numbers associated with UIDs have been disabled. After filtering the active numbers left after the text message platform, the SMS opening rate increased from the original 10% to nearly 24%.
This data collaboration not only improves the transmission efficiency, but also greatly reduces the delivery cost and risk of failure.
How Facebook UID data assists social media advertising
Facebook advertising system supports uploading UID files through custom audiences for more accurate advertising targeting. This kind of operation is extremely common in remarketing, recall, and secondary transaction scenarios. If UID filtering is performed through the platform such as Digital Planet in advance, ensuring that the data is real users, the advertising delivery effect will be better.
For example, an independent website owner will issue interest packages in the European and American markets and will be the original Facebook UID data is imported into the digital planet detection platform, and nearly 10,000 valid UIDs are filtered out, and then uploaded to the ad background for audience matching. In the end, the click-through rate of the ad group reached 3.7%, more than twice that of the non-filtered data ad group.
The key here is: only Facebook believes that it is a valid and real UID before the system can match users. Invalid UID uploading the ad system not only fails to match, but may also cause waste of advertising budget. therefore,Facebook UID In advertising scenarios, it is not only the data itself, but also a strategic tool behind the filtering mechanism.
Can Facebook UID be managed in tagged?
sure. Especially in the digital planet platform, enterprises can UID data is marked in batches, such as labels such as "frequent interaction", "active message", "private message communicated", etc., and then layered in combination with number status, country and user type. In this way, when doing targeted notifications or personalized marketing, the corresponding population can be retrieved more quickly.
For example, a cross-border training service platform will be corresponding to different course types. UID tags were filtered and then exported through the platform, and finally successfully classified 10,000 old users, and the overall conversion rate increased from the original 1.5% to 4.6%.
How to build your own Facebook UID data system
Facebook UID is essentially "data identity". Whoever can establish a more stable UID data system will have greater user dominance. Enterprises can divide UID data sources into three categories: own data (such as private message users, comment users), public data (such as public group members, like users), and cooperative data (UIDs obtained through forms, APIs, or platform synchronization).
Once these data sources are integrated into the platform, such as the digital planet system, after cleaning and screening, they can be used for social media remarketing for a long time.WhatsApp synchronous access, SMS notifications and even multi-platform delivery. And as the number of platform usage increases, historical UID data will automatically accumulate, helping enterprises gradually establish their own global social identity database.
If you are doing Do not ignore the collection and use of UIDs when operating, promoting or managing Facebook channels. Making good use of UID is not just as simple as finding people, but also a basic action to build accurate crowd portraits and improve conversion efficiency.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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